Scoop.co.nz is New Zealand's leading news resource for news-makers and the people that influence the news (as opposed to a news site for "news consumers").
It brings together the information that is creating the news as it is released to the media, and is therefore a hub of intelligence for the professionals (not just media) that shape what we read.
Scoop.co.nz presents all the information driving the news of the day in the form it is delivered to media creating a "no spin" media environment and one that provides the full context of what is "reported" as news later in the day.
It's audience has a circle of influence far greater than the number of reported readers, which averages more than 450 000 a month, and it is a key part of the New Zealand media landscape.
Scoop.co.nz is accredited to the New Zealand Parliament Press Gallery and fed by a multitude of Business, Non-Government-Organisation, Regional Government and Public Relations communication professionals.
We are the leading independent news publication in New Zealand and value our independence strongly.
Scoop.co.nz is respected widely in political, business and academic circles for the depth of its content and the quality of its reporting — often giving voice to perspectives not being addressed through “traditional media” sources.
Our audience are high-value, professionals with a social and environmental conscience, and also a discerning general readership seeking an alternative to other major news media.
Established in 1999, Scoop is ranked 3rd by Nielsen Net//Ratings in their News Category and was finally recognised in the Qantas Media Awards as a finalist for "Best News Site" in 2007!.
Scoop.co.nz is an online publication made up largely of what we call "disintermediated" news - that is news without a spin put on it by a journalist, published as its delivered to us. That makes Scoop unique. All content is delivered to you as the writer intended — leaving only you to make a judgement about what you read, not us. (More about our mission and philosophy for the Scoop's online publication here).
Scoop Media offers a professional media monitoring service called NewsAgent, which allows you to monitor emerging issues and gather media intelligence on brands, organisations or specific topics in real-time — delivered to your email in-box as it gets released to the media. NewsAgent gives you access to more than 100 Topic Indexes covering everything from Parliament and Political Parties to Business, Industry, Health and Education, while using the keyword search means the delivery of custom news selected from around 200 items published every day.
Learn more about NewsAgent and our FREE 2 week trial of the service here.
Scoop.co.nz is one of the Top 3 New Zealand news web sites with a readership characterised by Professional backgrounds, high Household Incomes, a discerning nature and a social conscience.
The site averages more than 450 000 unique readers a month and continues to grow exponentially — partly due to Scoop.co.nz's consistent and disproportionately high Google ratings, but also it's reputation as a reliable source of objective news and news information.
Businesses and organisations that believe their products or services will engage this valuable audience should click here to learn more about advertising on Scoop.co.nz at rates that fairly reflect the size and nature of our audience.