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Reach 497,000 High Value Visitors Monthly

• Scoop Media Network Rate Card (UPDATED MARCH 2009) (.pdf format)
• Ad Positions (UPDATED March 2009) (powerpoint format)

The Scoop Media Network

1.6 Million Impression and 497 000 Uniques Monthly

Scoop is the online news source for New Zealand’s opinion leaders in politics, business and culture.

By advertising with Scoop Media Network (Public Address, Scoop News & KiwiBlog), your message can reach 497 000 Unique Browsers and a total of 1.6 Million Page Impressions per month.

Scoop News consistently ranks third as New Zealand’s most heavily read news site – ahead of the major television news websites – and is among the top 15 New Zealand sites for total traffic and advertising spend.

Through Scoop’s Sales Team, place your message across the entire network or focus on just one site.

The sites are briefly profiled below. For more information please email sales@scoop.co.nz.

Scoop.co.nz - News & Opinion

230 000 Impressions & 109 000 Uniques Weekly

NZ’s largest independent news resource for “news-makers & people that influence the news”.

The site specialises in publishing all of raw news content that drives the news and generates quality investigative journalism.

Scoop is respected widely in media, political, business and academic circles for being the only place on the internet for publishing “what was really said”, and for the quality of its analysis of issues. The site attracts a high-value professional audience, but also a discerning general readership seeking an alternative to other major news media.

Established in 1999, Scoop News averages 425 000 – 450 000 unique readers a month. Qantas Media Awards Finalist 2007: Best News Website, Best Single News Report.

The Audience

• 230 000 Page Impressions & 109 000 Unique Browsers per week
• 26% HHI of $120 000+
• 50% HHI of $80 000+
• 52% Professional, Business Manager/Executives, Technical/Skilled
• 68% Aged 25 – 54
• 32% Auckland, 24% Wellington, 11% Christchurch
• 46% Male, 54% Female

Publicaddress.net - Opinion & Lifestyle

55 000 Impressions & 8 000 Uniques Weekly

Public Address is NZ’s leading weblog – winner of both the Qantas Media Awards & Netguide Awards.

It is home to 9 of New Zealand’s most accomplished commentators and frequently noted in media – not to mention Parliament!

Founded in 2002 by award winning journalist Russell Brown (Radio NZ National, bFM, The Listener and Unlimited), Public Address offers an intelligent mix of comment and opinion on lifestyle, politics, business, technology and society.

Public Address readers are discerning, connected, smart and very loyal advocates. Subscribers include many in creative professions, media, law and government posts.

The Audience

• 55 000 Page Impressions & 8 000 Unique Browsers per week
• 32% HHI of $120 000+
• 60% HHI of $80 000+
• 60% Professional, Business Manager/Executives, Technical/Skilled
• 73% Aged 25 – 54
• 36% Auckland, 29% Wellington, 6% Christchurch
• 55% Male, 45% Female

KiwiBlog.co.nz – Politics & Technology

90 000 Impressions & 13 000 Uniques Weekly

David Farrar is the owner and editor of Kiwiblog, which he established in July 2003.

Reflecting Farrar’s background in politics and technology, his blog is widely read for its coverage of both. Farrar worked in Parliament from 1996 to 2004, serving four National Party Leaders – Jim Bolger, Jenny Shipley, Bill English and Don Brash.

Since 2004 he has operated Curia Market Research, a Wellington-based polling and research company.

The Audience

• 90 000 Page Impressions & 13 000 Unique Browsers per week
• 32% HHI of $120 000+
• 58% HHI of $80 000+
• 56% Professional, Business Manager/Executives, Technical/Skilled
• 66% Aged 25 – 54
• 31% Auckland, 30% Wellington, 9% Christchurch
• 62% Male, 38% Female

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