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Live Models To Recreate Evocative Elle Images
Live Models To Recreate Evocative Elle Images
Images from the new Elle Macpherson Intimates campaign will be recreated by live models in the windows of Smith & Caughey - AUCKLAND, and Kirkcaldie & Stains - WELLINGTON today.
* Monday August 18 - 11.30am to 1.30pm. The store windows are part of a new Elle Macpherson Intimates campaign, for Summer 03, that gives new meaning to the word "intimate" .
* The campaign features lingerie vignettes - intimate glimpses of lingerie from the new Summer collections seen through windows, doors and keyholes.
* For the first time since Elle Macpherson Intimates launched more than 10 years ago, Elle Macpherson herself is not appearing in the advertising. Elle has instead worked with cult British photographer Rankin to create these images. BETA footage of shoot with Elle and Rankin available from WRC
Five second TVCs for the new campaign also launched Saturday August 16, during Sky TV coverage of the All Blacks V Wallabies, Bledisloe Cup Game, and TV3 delayed coverage of the game.
And still images from the campaign were projected onto the building above D72 diner on High Street, Auckland, this Saturday and Sunday nights, August 16 and 17, then Wednesday August 20, Thursday 21, Friday 22 and Saturday 23 nights.
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