Media Flash - Mar. 12, 2001

Media Flash and Australian Media Job Directory

Australia's Media Independent E-Newspaper - Updated Continuously

Last Updated: Sunday, March 11, 2001

For full graphics, click on at www.mediaflash.com.au

E-Mail: mediaflash@yahoo.com J Phone/Fax: 1-800 231 311

-------------------------------------------------------------------------- ------

BREAKING NEWS

Media War In Perth Suburbs

* RUSSELL POLIWKA, Chairman of the Perth Real Estate Guide, says the Sunday Times has acted anti-competitively by launching its Readers Mart Real Estate - Eastern. GARY KLEYN and MARK POWNALL of WA Business News say Perth's eastern suburbs have become 'a property classified advertising battleground'. The PREG is owned by northern suburbs real esatte agencies, and both are letterboxed dropped. Sunday Times Editor DAVID MAGUIRE said he had not heard any complaints from competitors, confirmed that his paper had paid advertising, and countered speculation that the MURDOCH subsidiary was able to launch another daily paper in the WA capital.

Rural Press Court Case: Latest

* IAN LAW, Rural Press General Manger of Regional Publishing; and TREVOR McAULIFFE, South Australian State Manager, 'were both found to be knowingly concerned in contravening two sections of the (Trade Practices) Act by Rural Press and its subsidiary Bridge Printing in South Australia,' according to a Herald Sun report on Tuesday (March 6). On Monday, Media Flash ran its headline story (originally sourced from Adelaide's Saturday Advertiser): 'Rural Press Misused Market Power'. The tabloid said: 'According to the ACCC, Rural Press executives told the River News, a small local paper published by Waikerie Printing House, that it must withdraw from an area around Mannum traditionally serviced by Rural Press papers. The company threatened to introduce an opposition paper if the River News was not withdrawn ... The ACCC said it was clear that a powerful player had used its influence to threaten a family-operated publisher. JUSTICE MANSFIELD of Federal Court agreed ... The court is yet to determine penalties.'

Perth: PMFM Ambush

* BEV GALLOP, wife of new WA Premier DR GEOFF GALLOP, was ambushed by Perth radio station PM FM (ALL NEW 92.9 - Austereo) this week, as it telephoned her and asked her personal questions on air. DR GALLOP was incensed by the incident, but The West Australian concludes that he is unlikely to take a complaint to the Australian Broadcasting Authority. BEN RUSE writes in The West: 'MRS GALLOP was telephoned at home and put live to air without her knowledge or consent, and was then asked a series of questions about her marriage. By doing so PM FM may have breached the voluntary code of conduct covering radio stations but the ABA cannot discipline the station unless a formal complaint is made by the person concerned or by a listener. A spokesman for the ABA said PMFM could not lose its licence or be fined over the matter.'

* GARY SHANNON and JANE MARWICK, formerly of PMFM (92.9), picked up a staggering 6.8 per cent in the 25-39 demographic, with their move to 96FM (Southern Cross Broadcasting). The first survey for the year was subject to turmoil - and 'not necessarily indicative of any ongoing trends' - says Austereo, quoted by CATIE LOW of WA Business News.

Why, Really, Did This Paper Close?

* GEOFF HEYES and HARTLEY HIGGINS, Publishing and Managing Editor respectively of The Nillumbik Mail newspaper, told readers last Wednesday that they were closing their year-old weekly paper, blaming the 'GST and subsequent downturn in the economy'. 'We probably just started the paper at the wrong time,' HEYES (also proprietor of the country Alexandra Standard). was said to have told Herald Sun reporter MICHELLE ROSE. 'Small business does not want to spend money on advertising.' The paper's front-page editorial reflected: 'We as a small independent publisher, have not been able to attract sufficient advertising and real estate support to continue the newspaper in its current format.'

* ASH LONG, Media Flash Publisher, was Owner-Editor of the Diamond Valley Advertiser free weekly newspaper from 1995 to 1999, says: 'Forget GST, or a so-called downturn in the economy. HEYES and HIGGINS failed to find success with the Nillumbik Mail because they failed with their marketing. HEYES lives more than 100 kilometres away at Alexandra, and was hardly ever seen at the Eltham-based newspaper. HIGGINS has a wide stable of papers stretching across the Victorian countryside, and left the much of the day-to-day editing to SUE THOMPSON, who although extremely talented, also has many responsibilities for other papers at faraway Healesville, Monbulk and the Farmer monthlies in country Victoria.'

* 'HEYES and HIGGINS failed with their paper because they didn't live in the area, and do all the things that local newspaper editors do ... join local Rotary clubs, mix everyday with local business owners, and live locally amongst their readers. Their Classifieds failed, because they insisted on consistently running liftover Classifieds from the Healesville area, 45 minutes away, to give the paper a sense of fullness. Tradespeople in another STD area, did not appreciate getting calls from people in another region. Some don't go that far for their holidays!'

* 'HEYES and HIGGINS failed with their Nillumbik Mail real estate advertising, because they never really chased the local agents' business seriously. Competitor Diamond Valley Leader have a 28-page gloss color section, in an 80-page book. HEYES and HIGGINS failed in display advertising because they failed to sell from the neighboring Whittlesea Post, Doncaster-Templestowe News and Heidelberger areas. They seemed not wanting to offend their Leader competitor. This closure has little to do with GST and the economy, when papers in other fringe areas of Melbourne such as the Werribee Banner (GRAEME OLDFIELD, Sales Manager) and Berwick News (PAUL THOMAS) are experiencing strong page growth!'

(Earlier story, below)

Other Local Papers Grow ... Despite GST

* NEIL COLLYER, Fairfax Community Newspapers Victorian Chief, is celebrating the growth of his local stable of the past 12 months. His papers have just completed the first 12 months of their expanded real estate advertising sections, House & Land. His Werribee Banner edition, last Wednesday (March 7) said: 'It has been an exciting time in the 12-month life of House and Land. The magazine was born on the crest of a property boom, and has gone from strength to strength. Most agents would describe the last year as a roller coaster ride of highs and lows, influenced by interest rate fluctuations, changing market conditions and the GST. The Olympic Games and the AFL grand final caused a bit of disruption last spring, and Christmas, as usual, was quiet. But the market bounced back fairly early in the new year, spurred on by the Reserve Bank's decision to drop interest rates. While the property market is particularly difficult to forecast, with further interest rate cuts expected, we can only predict it will continue to fire up.'

* COLLYER has developed the House & Land supplement in the Dandenong Journal as 48-56 pages weekly with 175,000 circulation. Last week's Footscray Mail supplement was 60 pages.

* Competitor PAUL THOMAS is celebrating the first birthday of his North West Real Estate News, a bold 36-page color product with 140,000 circulation every week, solid with ads.

-------------------------------------------------------------------------- ------

What They're Saying About Long Shots

RIC MELBOURNE, radio talent: 'Mate - what makes your novel even richer is when you read BETWEEN the lines. You cut great fabric - that's what I call a snug fit! I finished all 300+ pages this morning @ 5.12am - really Ash - I couldn't put the thing down (my eyes look like a Donkey Kong game). If BERT NEWTON does a show on your answer machine, I can well understand why. No doubt EVERYONE will buy a copy - maybe not MAL GARVIN ... but Mal - would you like to borrow MY copy? I've underlined ALL the parts you should especially read.'

Order Your FREE Copy of the 'Long Shots' Book, by Ash Long

- it comes FREE, with your $50 Media Flash Subscription.

Order Instantly By Credit Card now: www.mediaflash.candela.com.au

-------------------------------------------------------------------------- ------

MEDIA FLASH EXCLUSIVE BY ASH LONG

3AK CEO Flood: 'I Didn't Resign'

* GREG FLOOD, CEO of Melbourne radio station 3AK, says he was yesterday removed from his office by new owners, Perth-based Data and Commerce Limited. In an interview with Media Flash, FLOOD says the board room coup will see him forced to file for bankruptcy, after personally borrowing $985,000 'to keep the doors open' at the station over the past 14 months.

(THE STUDIO DRAMA: See Below)

* FLOOD says a News Release was issued yesterday by DCL, claiming that he has 'resigned' from the station. FLOOD says the News Release was signed by JOHN JOST, who is joining the station to become a Director. FLOOD stresses that he had not resigned, and found out about his 'resignation' when asked about the News Release by Herald Sun reporter CLAIRE HEANEY.

* FLOOD'S removal follows another boardroom coup last month when MAL GARVIN of former owners Fusion Media was pushed from his position at the station. GARVIN performed his final Nightside program on Thursday, to be replaced from Monday by psychologist MURIEL COOPER; GARVIN says he will still host a 9pm-Midnight program on Sundays, under the terms of a two-year contract.

Flood's Own Story

* GREG FLOOD first became involved with 3AK last year, after station owners Fusion Media sought a purchaser or joint venture partner. After a protracted search in 1999 headed by MICHAEL FUNG of Pricewaterhouse Coopers, prospective partners included former Victorian Premier JEFF KENNETT, TV entrepreneur STEVE VIZARD, and media man EDDIE McGUIRE. FLOOD, a lawyer, formed an entity called 'Tait Williamson' - which he termed as a 'merchant bank' - to take a 49 per cent share of the station.

* MAL GARVIN - National Director of 'Christian community organisation', Fusion Media - was Managing Director of 3AK, following its acquisition from Southern Cross Broadcasting (licensees of Melbourne talk radio market leader 3AW). GARVIN, assisted by Fusion Company Secretary MICHAEL CLEARY - presided over a ratings and commercial disaster, which saw the station fall as low as 0.8 per cent market share in Melbourne. The station had lost millions of dollars under the management of GARVIN and CLEARY.

* GREG FLOOD organised a Press Conference early last year to announce his participation in the station. After close to a year, he was unable to arrange financial partners to invest in the station, and says he borrowed personally to bring close to a million dollars cashflow into the station. This included borrowing against the Brighton (Vic.) residential property of his partner, ROZZI BAZZANI, who since became the radio station's arts presenter at weekends. BAZZANI appeared as normal on Sunday (March 11).

* FLOOD says he had a contract to buy half the station's shares, and the moneys he had advanced were secured by guarantees by Fusion Media (now under administration), and Fusion Australia (which he says has $21 million in assets).

New Owners Take Charge

* GREG FLOOD says when an investor did not join the 3AK partnership as expected, he attracted Data and Commerce Ltd, headed by former Seven Network chief KEITH CAMPBELL, to take the half-share optioned to him. DCL had a public float late last year, raising $10 million, and some of its shares are owned by Singapore-based Advent Television and PBL's KERRY PACKER.

* FLOOD closed his legal practice, to become full-time CEO at 3AK. FLOOD'S FLOOD'S practice formerly included the Transport Workers Union Superannuation Fund ' LETS' enterprise. FLOOD came under press scrutiny when football manager RICKY NIXON took out Court action against him over allegations that money was owed by FLOOD'S interests, in relation to a planned acquisition of player management company, Flying Start Pty Ltd.

* GREG FLOOD is listed at 3AK's website as 'Managing Director', although he tells Media Flash that he has not been a Director of the station. Nor, he says, has he been a Director of Kingsbay Pty Ltd (new licensee of the station), despite press reports. Under FLOOD'S leadership, the station has changed frequency from 1503 to 1116; signed DERRYN HINCH as morning presenter; lost JOHN BLACKMAN, BRUCE MANSFIELD and RIC MELBOURNE as broadcasters; sacked Operations Manager JIM HILCKE; and this week removed MAL GARVIN from the weekday line-up.

The Studio Drama Unfolds

* GREG FLOOD says he was last month asked to release Fusion Australia from its guarantees, to facilitate the 100 per cent sale of the radio station from Fusion to DCL. He says he did so, with his clear expectation that the $985,000 he had invested, would be re-paid by DCL in cash or shares. On Wednesday night this week, he was told DCL did not believe it owed him any money.

* DCL's March 1 announcement to the Stock Exchange made their position clear: 'The acquisition of 100 per cent of Radio 3AK Melbourne is complete and DCL is in possession of the business assets. The price paid to the vendor was $235,000 in cash and 1,600,000 DCL shares notionally worth $560,000. These shares are subject to 24 months voluntary escrow. DCL also assumed some priority creditor liabilities totalling $277,574.'

* It is difficult to reconcile that on March 9 FLOOD was unaware of DCL's publicly-stated March 1 position that acquisition transactions were now complete. DCL CEO GEOFF CHATFIELD tells the Herald Sun that FLOOD'S departure 'was a simple case of MR FLOOD not accepting the package offered to him'.

* FLOOD says he worked as the station's unpaid CEO for 14 months, receiving just one wage payment recently.

* FLOOD tells Media Flash that he met with DCL representatives this morning (Friday) at Melbourne's Meridian Hotel, where he was offered a $50,000 lump sum immediate payment, of which he says $45,000 was already owed in wages. FLOOD says he asked for a short time to consider the handwritten proposal, and returned to the radio station this morning for a coffee. There, he says he was met by DCL's Corporate Solicitor, who requested him to leave. FLOOD says he addressed staff, urging them to stay on. He says Marketing Manager DALE KEY resigned on the spot. Producer BRETT DE HOEDT is said to have called an immediate Union meeting of staff.

* GREG FLOOD says that without the $985,000 re-paid, he will be forced to declare bankruptcy. He is now out of work, and questions the standards of some people in the media industry. If he is forced to declare bankruptcy, his future as a legal practitioner may also be in doubt.

Some Press Clippings

* ASH LONG, Media Flash Publisher, wrote in Media Flash Confidential (Feb. 28): ' GREG FLOOD, who according to Press Releases 12 months ago, assumed the position of 3AK Chairman, has emerged well from the current 'spin' in media coverage. He is now MD of Kingsbay Pty Ltd, the vehicle being used by Data & Commerce Ltd in its takeover of the station; Media Flash believes he is working earnestly and extremely long hours to bring success for the station. FLOOD was in charge of Tait Williamson, a 'merchant bank' last year announced to be taking over an half-interest in the station. Presenter DERRYN HINCH is giving full and much public support to FLOOD. All that notwithstanding, will aggrieved parties, owed money by the old 3AK, attempt to slur FLOOD, and point to the delay in Tait Williamson taking its involvement in the station?'

* KEITH CAMPBELL, DCL Chairman, told the Stock Exchange, just recently: "Under DCL's ownership, MR FLOOD now has the flexibility necessary to aggressively develop the station, and will be well supported by additional appointees and DCL's strong experience in successful radio station management with director, Mr KIAN PENG SEAH being CEO and operator of the two Radio Heart stations in Singapore."

... And The Analysis

* ASH LONG writes: 'The 3AK saga is an important one to follow. It offers a picture of Australia's media industry in action; parts of the commercial radio sector in disarray; some of the Melbourne market in confusion; and the winners and losers in our industry.

* 'GREG FLOOD'S departure yesterday won't be the final time that his name is heard at the station. He says DCL's recent pay-out for the station, settled just two weeks ago, included a $2.6 million payment to Southern Cross Broadcasting (actually $2,562,263); $300,000 cash to Fusion Media ($235,000); and $300,000 (nominally $560,000) in shares to Fusion. The shares are being held in escrow for two years. DCL's Company Secretary CHRISTINE McQUEEN'S own Stock Exchange announcement from a week earlier says that DCL also assumed some priority creditor liabilities totalling $277,574.

* 'Has FLOOD, in his bid to become a Melbourne radio kingmaker, been commercially naive? DCL went public a week ago (11.52am, Thursday, March 1) to detail how the acquisition had been completed 'on improved terms': 'For reference, the terms announced on January 11, 2001, was a purchase of 50 per cent of 3AK for $2,975,000 with an option for the further 50 per cent for $2,500,000 representing a total purchase price of $5,475,000. The actual improved terms involve a total consideration for 100 per cent 3AK amounting to $3,634,837.'

* 'GREG FLOOD is likely to now make a formal claim as a (former) secured debtor of Fusion Media; he is understood to be considering an application to the Court that his Deed of Release granted to Fusion Media be rescinded; and that a challenge be made to the sale of the radio station from Fusion Media to DCL.'

* 'Of interest, radio veteran CLYDE SIMPSON, most recently General Manager of radio station 3MP, joined 3AK on Thursday. (That should mean good news to Melbourne breakfast radio icon JOHN BLACKMAN.) 3MP Chair, ANDREW FAIRLEY, advertises in today's Age for a General Manager.

* ' Further, Media Flash attempted to contact 3AK's JOHN JOST on Friday night, for comment. (FLOOD says JOST now holds 95 one-watt narrowcast licences across Australia, and is likely to sell these to DCL, prior to becoming a Director.) JOST told Media Flash that it was sad that FLOOD had left the station: 'It's a tragedy, I can't say anything more.'

-------------------------------------------------------------------------- ------

Advertisement

"The First Century"

Doug Aiton and Terry Lane are well-known Australian broadcasters and writers. They have collaborated on a reference book that provides all the information the average Australian needs to know about Federal politics since Federation in 1901. It is called "The First Century" and tells the Federal story by way of an account of each of our 39 elections and profiles of all of our 25 Prime Ministers. All the issues, dates, results, drama, charts, personalities are there. Such a reference book has never been written about Australian politics. It is a concise and invaluable reference for students, business people, teachers, the media, politicians, families. Available at most book stores for $43 including GST. Or call the publisher, Information Australia, direct on (03) 9654 2800.

-------------------------------------------------------------------------- ------

Advertisement Are you paying too much for your TV ads? Find out at P3TV http://www.P3TV.com.au or email: people@p3.com.au

-------------------------------------------------------------------------- ------

"Monday-Friday circulation The Age year on year outperformed the Herald Sun and The Australian. Why don't you tell your readers that ?" - Nigel Henham, The Age Communications Director, to Media Flash (Feb. 26).

'Herald Sun' Editor Hits Back

* PETER BLUNDEN, Editor-in-Chief of Melbourne's Herald Sun, writes to Media Flash following circulation claims by NIGEL HENHAM at The Age (Media Flash, February 26, 2001)

* 'Dear ASH, Congratulations on clarifying the bleatings of NIGEL HENHAM (Director of Communication, The Age). I don't normally respond to such nonsense, but HENHAM'S disregard for the truth cannot go unanswered.

* 'He claims, for instance, that "when it comes to classifieds and AB readers, the Herald Sun and The Australian are bit players. Full stop". When I last looked, the Herald Sun had 205,000 more readers earning over $50,000, and 50,000 more earning over $80,000. We had 78,000 more business decision makers and 169,000 more shareholders. We also have 833,000 more weekday readers than The Age. Full stop!

* 'To prove the point, official AB readership of the Herald Sun and The Australian combined is 500,000 (December 2000). This is 207,000 MORE than The Age. So who is the "bit" player? Even worse was HENHAM'S claim that The Age was the "only newspaper not to decline in circulation in Victoria and NSW" in the last quarter. Fact: The Age's December figure of 190,864 was the lowest in decades (at least for the past 23 audits I have available). Regards, PETER BLUNDEN, Editor, Herald Sun.'

'Age' Gimmicks

* NIGEL HENHAM, Age Communications Director, wrote to Media Flash (Feb. 26) with the claim that the Herald Sun circulation was made up of gimmicks. A Herald & Weekly Times Ltd mole writes: 'The Age was also given out free at the Seymour Alternative Farming Expo (Fri., Sat., Sun. Feb. 16-18 - 46,000 people) and at the Hanging Rock harvest Picnic (approx. 30,000 copies, Sun., Feb. 25). Will these be included in the sales figures?'

3AW's Steve Price vs Crikey: Settlement?

* STEPHEN MAYNE, Crikey website publisher, is currently facing a defamation Writ from STEVE PRICE, 3AW drivetime presenter and Program Director. MAYNE'S website answers a letter from contributor ARTHUR HAWLEY in this way:

* 'Crikey: We're putting in a settlement offer this week Arthur, so better not say too much.'

'Nillumbik Mail' Closes

* GEOFF HEYES, 'Publisher' (also Publisher of Alexandra Standard, Yea Chronicle, Mountain Views Mail and Hills Trader Mail) and HARTLEY HIGGINS, 'Managing Editor' (also Publisher of Wangaratta Chronicle, Ovens & Murray Advertiser, Weekly Telegraph, Myrtleford Times, Alpine Observer, Mansfield Courier, Alpine News, Southern Farmer, NE Farmer, Tourist News, etc) yesterday closed their weekly Nillumbik Mail newspaper, based at Eltham in north-east Melbourne.

* HEYES (son of a Progress Press manager KEN HEYES) and HIGGINS (grandson of Wang. Chronicle founder BILL HIGGINS) wrote a front-page 'Final Issue Of The Mail' editorial: 'This issue of the Nillumbik Mail will be the last in its present format as it has been decided to put the newspaper into recess. This has been a very difficult decision especially now, as our dedicated staff continue to receive very positive feedback from readers and advertisers about their local newspaper, its news and sport.

* 'The Nillumbik Mail commenced publication in May last year with the objective of becoming the locally produced community newspaper for what is a beautiful region covered by the Nillumbik Shire. Indeed the Shire supported the publication from its commencement and has kept up a program of advertising in every issue to date. Many small to medium businesses also saw the Nillumbik Mail as an ideal vehicle to promote their goods and services locally.

* 'However, the costs of publishing a professional weekly newspaper are substantial and regrettably with the introduction of the GST and the subsequent downturn in the economy, we as a small independent publisher, have not been able to attract sufficient advertising and real estate support to continue the newspaper in its current format. The future of The Mail will be reviewed in the coming weeks with various options being considered.

* 'In the mean time (sic), the directors and management of the Nillumbik Mail would like to thank our readers, advertisers, writers and distribution contractors as well as our staff for their contributions and support. We regret that we are not able to continue the service which commenced with great local encouragement and expectations.'

Psst!

* FRAN BAILEY, Federal MHR for marginal McEwen, featured on the front-page of the final Nillumbik Mail (see above) with a color pix and 'MP Wins Petrol Battle' story. BAILEY also had a paid four-page 'Plenty Valley Edition' of her McEwen Community Newsletter in the paper, whose final issue staff is listed as Advertising Manager: MICHAEL LAMOND; Advertising Consultants: DONNA LEGGETT, TRISH MILLINGTON, LAUREN SAUNDRY, SARA SPELLER; Deputy Editor: SUE THOMPSON; Journalists: JUDY DOUGLAS, KATHERINE ROSS; Accounts: SANDRA MOORE.

* NEIL COLLYER, Fairfax Community Newspapers (Vic.) chief, has been publishing a monthly Nillumbik Life mag in the Nillumbik Mail circulation area, through FCN'S Creative Media Solutions division. The paper was founded by GARY TAKLE, no longer with the publication. SYLVIA BRADSHAW, GM of Melbourne's Leader Newspapers (News Limited Community Newspapers), has re-vamped the group's 41,711-circulation local paper as the Diamond Valley Leader. It is edited by NOELINE EGAN, and managed by SUE WILMOT. The DVL has introduced a four-page color sports section.

* MURIEL COOPER is joining 3AK as its 9pm-Midnight weeknight host, replacing the station's financially-shamed former Chairman, Fusion Media chief MAL GARVIN. COOPER, a former 3AW afternoon host, and since registered as a psychologist, would appear certain to take a few ratings points from the 3AW Nightline program hosted by BRUCE MANSFIELD and PHILIP BRADY (currently rating 8.7, almost half its previous bests).

-------------------------------------------------------------------------- ------

Advertisement

When John Howard called an election, Leader Newspapers called

Wilson Everard.

www.wilsoneverard.com.au

-------------------------------------------------------------------------- ------

Press Council: Complaint Upheld 'In Part'

* RAY SPLATT'S complaint about the Sunday Herald Sun has been upheld in part by the Australian Press Council. SPLATT complained about 'Female Vets Stymied' - a story about a study devised by DR GEOFF NIETHE and analysed by PROF. TREVOR HEATH. 39 per cent of female respondents reported that sexist attitudes of farmers and male colleagues dissuaded them from working in rural areas. DR KYLIE SPLATT says that claims of discrimination were wrongly attributed to her; she had actually left to pursue a Masters. 'The Press Council believes that the story was reasonable in its general thrust, even though the quotes attributed to DR SPLATT are in doubt.'

* PETER BLUNDEN'S Herald Sun has had a Press Council complaint dismissed. A number of complainants (Geelong Community Forum, Friends of the Earth, Earthworker, Victorian Council for Civil Liberties) said the paper's World Economic Forum protests forum coverage was 'unfair, malicious and unethical'. The Press Council said: 'One man's law and order is another man's police brutality; one man's justifiable, peaceful demonstration is another's violent rabble running wild.'

* ANDREW BOLT'S Herald Sun opinion piece, 'Time To Pin Down The Unelected', also attracted a Press Council complaint from the Friends of the Earth; it too was dismissed.

* EWIN HANNAN'S 'Nailing Holden and Howard' piece in The Sunday Age found a complaint from MICHAEL DOYLE, who said an opinion piece was presented as a factual report. The Press Council said the article used the NB logo, used to promote in-depth analysis, and that the use of unnamed sources did not breach the APC principles.

-------------------------------------------------------------------------- ------

What They're Saying About Long Shots

JOHN BLACKMAN writes: 'So much detail, so many pictures, so many memories (good and bad), so accurate and so up to date - well done.'

Order Your FREE Copy of the 'Long Shots' Book, by Ash Long

- it comes FREE, with your $50 Media Flash Subscription.

Order Instantly By Credit Card now: www.mediaflash.candela.com.au

-------------------------------------------------------------------------- ------

Advertisement

DOMAIN NAME REGISTRATIONS - SECURE YOUR DOT COM !

Domain Search offers a flat rate $99 per year registration for all domains - .com , .net , .org , .com.au ,.net.au.

All registrations include:

*** FREE DOMAIN PARKING *** for the term of the registration,

*** FREE UNLIMITED EMAIL *** ADDRESSES (single or multiple forwarding),

*** FREE URL WEBSITE REDIRECTION ***

and of course all setup fees are covered within your initial registration fee.

Don't waste time searching and registering multiple domains one at a time, Secure your DOT COM now, simply visit the web site www.domainsearch.com.au or phone FREECALL 1800 157 157 today

-------------------------------------------------------------------------- ------

MP Slams Readers Digest

* CHRISTINE GALLUS, South Australian MHR, in Parliament, has accused Readers Digest of giving the false impression to its readers that they were guaranteed big cash prizes if they bought enough advertised product. MARK MALLABONE, for The West Australian, writes that a 91-year-old South Australian checked the mail every day in vain for his prize: 'The company was still sending him letters urging him to buy more at the same time its debt collection agency was demanding payment of outstanding debts. Yesterday, company marketing director RICHARD WATSON said it was not company policy to mislead or deceive readers. He had launched an internal enquiry into why the company sent mixed messages to the elderly reader, which, he suspected, were caused by a computer malfunction. He said readers did not have to buy products to enter the company's $250,000 sweepstakes. They could also benefit from the company's no-fuss refund policy.'

-------------------------------------------------------------------------- ------

Fairfax Community Newspapers

Victorian Head Office: 142-144 Frankston-Dandenong Road, Dandenong, 3175.

Phone: (03) 9238 7777. Fax: (03) 9238 7682.

Publishers of: Dandenong Journal, Monash Journal, Knox Journal, Maroondah Journal, Yarra Ranges Journal, Whitehorse Journal, Footscray Mail, Altona-Laverton Mail, Williamstown Advertiser, Brimbank Advocate, Melton Express-Telegraph, Bacchus Marsh Express-Telegraph, Macedon Ranges Telegraph, Sunbury Telegraph, Werribee Banner, Community News - Moonee Valley, Community News - Moreland, The Flier, House & Land, New Homes & Land

-------------------------------------------------------------------------- ------

Overseas Desk

* AL GORE, US President-wannabe, might have won the presidency if Palm Beach County officials counted every ballot that had a hanging chad, pinhole, ding or dimple, according to yesterday's Palm Beach Post. The paper reports that GORE would have had a 784 vote majority over GEORGE W. BUSH.

-------------------------------------------------------------------------- ------

'Instant Win' Online Promotions

a.. Choose from a wide variety of compelling 'Instant Win' and 'Collect and Win' techniques from Promotional Results, Australia leading producer of Instant Win promotions.

b.. Exclusive representation of Real Time Media's (USA) proven and popular 'scratch n win' promotion formats.

c.. Extensive track record across a wide range of 'blue-chip' clients and advertising agencies.

d.. Online clients have included Best Bid, OzEmail, Toy Spot, and The Internet Amusement Group.

e.. Totally secure coding and encryption used.

f.. Creative direction using 'state of the art' mechanics is available.

g.. Full range of offline 'instant win' and 'Scratch n Win' game cards.

PROMOTIONAL RESULTS PTY LTD

Level 4, 22 Darley Rd, Manly, Sydney 2095 gary@promoresults.com.au & sam@promoresults.com.au

-------------------------------------------------------------------------- ------

Sydney Siders

* FILOMENA PALARIC at Channel 31, Sydney, advises: 'Sales/Advertising Position for Community Television Sydney Channel 31 Sydney. Must have experience in television sales/advertising. Desirable experience with community media. Generous commission. Contact FILOMENA PALARIC on (02) 9281 6311 or 0412 975 128 for further details. Check out our new web page www.channel31.org for further information.'

-------------------------------------------------------------------------- ------

Advertisement

HYRO NEW MEDIA

www.hyro.com

Visit our website for client & project list, company profile and news HYRO - 'ideas beyond boundaries? Sydney >> Gold Coast >> Melbourne >> New York

Hyro would like to discuss the creation of concepts to utilise the Internet for marketing and branding opportunities as well as any Web development needs your company may have. This work is second to none in creativity and design. We constantly lead the world in development and functionality, having won many prestigious Australian Interactive Media Internet Awards. View our site for more details on

www.hyro.com or e-mail mike.ryan@hyro.com

VIEWING OUR SITE MAY LEAD TO ANGER CAUSED BY JEALOUSY IN DESIGN

-------------------------------------------------------------------------- ------

Melbourne Memo

* LEANNE SMITH has left Fairfax Community Newspapers (Vic.), according to State Manager NEIL COLLYER. SMITH was most recently Sales Manager at the Frankston - Mornington Peninsula Flyer.

* JOHN GANNAN, who founded and sold The Flyer to FCN, has most recently been listed as Sales Manager of The Knox Journal (an area where he founded The Independent Mounteasterly). COLLYER tells Media Flash that GANNAN will now take responsibility for the Valley/Nillumbik Life monthly mag circulating in the Diamond Valley, founded by GARY TAKLE.

* COLLYER'S papers are printing at a range of locations: Flyer (Harris Print, Burnie, Tas.); Dandenong Journal (Rural Press, Ballarat); Yarra Ranges Journal (Rural Press, North Richmond, NSW); Whitehorse Journal (Warrnambool Standard); Knox Journal (at The Argus). Roll on Tullamarine!

* SYLVIA BRADSHAW'S Leader Newspapers have had a facelift: Diamond Valley News became the Diamond Valley Leader; and the Doncaster Templestowe News is now the Manningham Leader.

* Old-timer BOB HART, former Page 17 (then Page 22, now Page 24) columnist at the Herald Sun is sniping at Sunday Age 'Spy' LAWRENCE MONEY. For the second week in a row, BLOB has called MONEY 'prickly' ... then suggested 'perhaps he left his notebook on the golf course'. What next, calling him a 'bounder'? Ahem. Yes. Maybe. Perhaps.

-------------------------------------------------------------------------- ------

Does Someone Forward Media Flash to You? Get your own, free copy first thing every Monday morning: send your name, company name, title and email address to: mediaflash@yahoo.com

For the REALLY HOT GOSS, take out a $50 annual subscription to

Media Flash Confidential. It's our subscriber-only E-Mail.

Subscribe Now at www.mediaflash.candela.com.au

-------------------------------------------------------------------------- ------

West Wire

* MARK IRVING'S West Australian column, Inside Cover, has announced its inaugural ALLY MacTIERNAN (WA Infrastructure Minister of poor driving record) Award for being completely up front about one's past. IRVING recognises a $US100 million marijuana smuggler who placed a want ad, 'now seeking a legal and legitimate means to support myself and my family'.

* COMMUNITY NEWS distributed an impressive 16-page Perth's Ultimate Dining & Wine Guide color tabloid mag throughout its network. The group also had Summer Sizzler Specials eight-page wrap-arounds for each paper, promoting retail bargains.

-------------------------------------------------------------------------- ------

Advertisement

This Week In Byron Bay

* BYRON BAY FOLLIES: THE BYRON SHIRE ECHO is an independent locally-owned free weekly covering Australia's most sophisticated rural market.

Check it out on www.echo.net.au. Advertising enquiries to geoff@echo.net.au or ring (02) 6684 1777.

-------------------------------------------------------------------------- ------

Press Gang

* ROSS, CHRIS and PAUL McPHERSON'S Enterprise Web (a division of the Shepparton News - McPherson Media group) are latest printers of Sports Truth (formerly Heartbalm Truth, Racing Truth, etc.) This week's 36-page edition has a number of full-color pages, amongst the brothel ads.

-------------------------------------------------------------------------- ------

Advertisement

Fast Books: Getting Started

Fast Books launches its new series of Getting Started booklets: 9 brief but informative guides which can help you take the first steps to preparing a book which will be economical, attractive and professional. These booklets are about fonts, type sizes and page layouts: poetry, family history, memoirs, children's books, non-fiction, fiction. These booklets cover relevant issues such as good design and layout, copyright, etc: cover layouts, photographs, copyright & ISBN.

-------------------------------------------------------------------------- ------

Air Waves

* ALAN JONES, 2UE breakfast host, is buying flogging SIR DONALD BRADMAN - A TRIBUTE CD. Sun-Herald says it was $5.95 just before Christmas; the special JONES - HMV price: $19.95.

* DENISE DRYSDALE, Seven Network morning host, pulled a favour from Leader Newspapers (Vic.), to appear on the front page of each of 31 weeklies, to promote a Ball supporting the CanTeen charity. DRYSDALE is Patron of Leader's Christmas charity.

-------------------------------------------------------------------------- ------

Your ABC

* YOU'VE heard of the drive program, but this is ridiculous. Saturday's Daily Telegraph reports: 'Police issued an alert to all Sydney media outlets after a psychiatric patient with a grudge against journalists tried to run down an ABC staffer. The man, in his 30s and driving a stolen dark blue Holden Calais with no number plates, entered the ABC television studio offices in Gore Hill about 10am yesterday.'

* JACQUI AXFORD, at ABC Sydney, is taking applications for the $60,000 Business Analyst's position at ABC TV, Gore Hill (NSW). recruitement@yourabc.net.au

* HELEN THWAITES, ABC Sydney, is fielding enquiries for the Business Manager Acquisitions position in Sydney, monitoring the purchase rights to third party content and programming across radio, TV, new media and ABC Enterprises.

* KIRSTIN McLIESH has details of the Canberra-based Information Officer position being offered by the ABC Audience and Consumer Affairs Unit. recruitement@yourabc.net.au

* PETER LONGMAN is offering a Radio Sport broadcaster's position in Perth. recruitement@yourabc.net.au

-------------------------------------------------------------------------- ------

Advertisement

Subs Plus - The Subscription Management System Want to throw your circulation system out the window? Are there times when you are left scratching your head about how magazine X didn't quite make it to customer Y? Are you worrying about whether you are renewing enough of your subscribers before they are lost into the ether or running back to the newsagents to check out all your new competitors? Do you have the best subscription system in Australia? Do your circulation people really know how to super-drive your subscriptions? Do they have access to cutting edge technologies? Do you have the time to train your staff, report to your senior management, meet with the sales reps, argue with mailhouses - and still set strategy and keep your eyes on the big picture? There is an answer to all of the above. We'll have a coffee. Chat about where you need help. And discuss how Database Consultants Australia can provide you quality subscription services - from installing Subs Plus, the leading subscription software in Australasia, through to outsourcing your subscription customer service requirements. Call me. Derek Holt (02) 9817 1044 or email dholt@data.com.au

-------------------------------------------------------------------------- ------

Big Names Dept.

* BIGGEST NAME in print this week was FRANK DE STEFANO, former Geelong (Vic.) Mayor/Accountant, who has been charged with stealing more than $8 million, almost all of it lost gambling at Crown Casino. COLIN DUCK'S Geelong Advertiser put FRANK'S name into 200-point black headline type on its Saturday front-page.

* STEPHEN QUARTERMAIN, Network 10 sports frontman, hosted Leader Newspapers' 24th Annual Sports Star presentations at Wantirna South (Vic.). QUARTERMAIN started his journalism career at Leader's Ringwood-Croydon Mail and Knox News. The night included the JIM DOWSLEY Perpetual Trophy, now in its second year, as a memorial to one of the prime movers of the annual quest.

* ROB CHALMERS, Canberra Press Gallery doyen (I used to say G'day to him every morning in Kingston when I was Canberra Weekly Publisher) has retired. CHALMERS landed in Australia in 1951 and was recruited for EZRA NORTON'S Daily Mirror, before being recruited by DON WHITTINGTON of Inside Canberra. ALEX MITCHELL and CANDACE SUTTON'S Naked City column (Sun-Herald) says CHALMERS has 'had more scoops than most Norgen-Vaaz outlets'.

Smaller Names Dept.

* PETER DWYER, Editor of The Advocate (Burnie, Tas.), is congratulating staff photographer GRANT WELLS for his second prize in the Hurley Awards, open to regional and suburban newspaper photographers. WELLS was recognised for his coverage of the Gormanston bushfires.

-------------------------------------------------------------------------- ------

Advertisement

Need to control the information you receive? Visit www.presspass.com.au and register your preference for receiving the latest information on Australian organisations. PressPass delivers, media releases, print quality images, event invitations and expert bios when and how you want. PressPass Gives You Back Control

-------------------------------------------------------------------------- ------

Advertisement VOODOO SOFTWARE

So you've tried all the software so why not VOODOO to protect your computer system from electronic glitches and viruses.

We paid a Kenyan witchdoctor, Ndungi Gitare to put a charm on a traditional doll which gives 100% protection for your computer against electronic bugger ups. WHAT YOU GET. Authentic traditional, African doll (not made in Taiwan) approx 4" with a peel tab so that it can attach on the surround by your monitor. FREE colour photo of our witchdoctor putting charm and the guarantee including text `....charms essentially work on the basis of faith and belief. If you have sufficient faith this voodoo doll will totally protect your computer. On the other hand, should your computer still be effected by glitches, virus or any type of malfunction then it is quite clear the operator has insufficient faith in the protective powers of the doll and the doll suppliers cannot be held in any way responsible.' Nonetheless, there is still a FULL ... MONEY BACK GUARANTEE. In the event of the user being struck by lightning return the doll and we will give you a full refund.' Ideal novelty gift for the computer geek who has everything. $15 plus $5 for post and registration. Forward Money order or $20 note to The African Bazaar / P.O. Box 1094 Byron Bay 2481. Freecall 1-800 062209. Or place order with credit card number by e mailing to: hmartin@mullum.com.au

-------------------------------------------------------------------------- ------

Movers And Shakers

* REBECCA LE MAY, former Business News and The West Australian reporter, has been appointed a Journalist for SmartNews, a Perth-based investor relations information web site.

* LIZ SULLIVAN, Hilton PR, Melbourne, is back on the air with a travel show on 3AK, Sundays.

-------------------------------------------------------------------------- ------

Advertisement

FORMAT

A monthly email newsletter for those involved in the production of formatted print publications -- newsletters, magazines, newspapers etc. Includes news and hints involving QXP, InDesign, PageMaker etc. See back issues at http://www.worsleypress.com/format or subscribe with a message of "subscribe" to format-request@lists.best.com

-------------------------------------------------------------------------- ------

Stix And Stones

* STEVE STICKNEY, Editor at The Manly Daily, examines a bomber, a bummer, and two kinds of stiffs `* 'Can all of Oklahoma watch?'' - Oklahoma bomber TIMOTHY McVEIGH wants to be the centre of attention even when he is executed by lethal injection on May 16. The Australian. * 'We are destroying false idols ... the world has made a drama out of this' - fundamentalist Taliban Muslim leader MULLA MOHAMMAD OMAR, whose followers are pulverising Afganistan's acclaimed ancient Buddhist statues, just can't understand what all the fuss is about. Associated Press.

* 'The good news for snails is that, with the decline in use of the chemical, the female snails have stopped growing penises' - cutting back of the use of anti-fowling chemical Trybutyltin in Melbourne's Port Phillip Bay has had an immediate impact. DAVID SMITH, director of the Marine and Freshwater Resources Institute, in The Australian.

* 'It is sometimes hard to get all the information on boxers, and we obviously missed the fact that Darren was dead'' - WBO president FRANCISCO VALCARCEL explains how boxer DARRIN MORRIS, who passed away in October last year, was promoted twice in the Top 10 rankings after his death. Los Angeles Times (US).

Members' Mailbag

* PAUL ANSTEE writes: 'Just a quick little note. Most of my colleagues enjoy reading your publication. However in recent times it appears to have become very centred around 'comings and goings' in Melbourne. Although we like to hear what is happening in the Melbourne market, can I suggest that each Media Flash be a true representation what is happening in each major market and not just Melbourne. At present you are at risk of losing a lot of Sydney readers who are a bit tired about reading only about Melbourne. Hope you don't mind some honest feedback!'

* ASH LONG replies: 'PAUL, you're right. There has been a lot happening in Melbourne, that has taken all the time available to this one-man show. We want to expand our coverage as much as possible, but need the assistance of contributors to do this. As always, contributions are most welcome. E-mail to mediaflash@yahoo.com or ash@long.com.au by 5pm Fridays.'

-------------------------------------------------------------------------- ------

What They're Saying About Long Shots

SAM PILLAY, Canberra: 'ASH, I suspect I know a fighter when I see one. You're one of them! Good show on your successful 'cards-on-the-table comeback. I'm looking forward to Long Shots in the morning. Keep up the good fight. Best luck'

Order Your FREE Copy of the 'Long Shots' Book, by Ash Long

- it comes FREE, with your $50 Media Flash Subscription.

Order Instantly By Credit Card now: www.mediaflash.candela.com.au

-------------------------------------------------------------------------- ------

Advertisement

John Pasquarelli

is collecting Papua New Guinea Tribal Art again.

Please contact me at P.O. Box 139, Yarraville, Victoria 3013.

Ph (03) 9314 4120. Fax (03) 9314 5914, Email: kojak@alphalink.com.au

-------------------------------------------------------------------------- ------

Editor's E-Mail

* BILL FENTON writes: 'Dear ASH, Your reply to NIGEL HENHAM'S letter caused me much mirth, especially as an ex marketing manager at The Age. Like so many others before you, obviously you have swallowed so much codswallop over newspaper circulation and readership you can no longer see the truth for your own biases. * 'It is asinine in 2001 to debate newspaper numbers when all major publishers have played fast and loose with the truth of their actual circulations (gee, perhaps that's why display advertisers buy on readership and classified advertisers buy on results!?) * More importantly comparing titles is flat out irrelevant. The simple truth is that The Age does not compete with the Herald Sun for circulation. That model ceased to operate when reporters stopped wearing hats. It competes with lifestyle changes. It competes with itself, being beaten by its own desire to ram ever increasing quantities of ad-rich newsprint down the throats of readers who desire less, not more. * For Classifieds (read real, not play money) there can only ever be one significant revenue earner in any market. True dinks - check it out anywhere in the world. The Herald-Sun and Australian are non-events. Again The Age's competition is not another newspaper. (Even though, like all journalists you obviously wish deep down that it was.) Look elsewhere for people eating The Age's lunch. * In two-newspaper towns (countries) the newspapers themselves promote (and the journalists swallow) bunkum about competition. Circulation numbers that make pissed old hacks and cadet reporters get all hot and bothered does not provide Rupert with walking around money. Your prejudices are showing badly ASH. HWT have so very little to be happy about (large circulation with low ad yield and revenues equals fiscal death). Gainsaying The Age has become, for the ill-informed a litany; satisfying to repeat but contributing nothing. (Which could explain why over 40 years and millions of dollars later HWT have yet to lay a single telling blow on ICPOTA's chin.) * I am disappointed that you, as a publisher fail to see the flaw in self-serving, circulation-truck chasing stories. Me, I'll stay behind with the accountants and count the cash. Cheers, BILL FENTON.'

Editor Replies

* ASH LONG replies:

'Reasonable try, BILL ... but you won't goad me into this one. Any student of Media Flash (you can look at the back copies free at the web site) knows that I have long argued that the only competition for 'The Age' is 'The Age'. So it is my mate NIGEL (not me) that you should be having a crack at, by introducing the Herald Sun and The Oz into comparisons. Rather than lump me in with 'pissed old hacks' (not this diabetic!), 'Age' bashing starts from the current and past Spencer Street romantics who deny the newspaper a return to glory days by a dated adherance to a romanticism about 'broadsheet-ism' and an AB readership snobbishness. BILL, your note to me indicates that you might deservedly bask in the glow of your achievements at The Age from days gone by. That doesn't mean, however, that 'The Age' is achieving its own personal best. Just ask FRED HILMER and STEVE HARRIS. Cheers, ASH.' They Said It

* TERRY LANE, Free Speech Victoria President and ABC presenter, is criticising Moreland Council (Vic.) for banning staff and Councillors from speaking on radio station 3AW. 'This allegedly left-wing council is behaving in the exact same way as I'd expect a right-wing politician or business people to behave,' he told GOSIA KASZUBSKA of the Moreland Sentinel. 'Historically, the function of the media is to ask the difficult questions and tell the stories somebody doesn't want told.'

-------------------------------------------------------------------------- ------

Long Shots

By Ash Long, Publisher, Media Flash

* GREG FLOOD'S move from being 3AK's CEO was covered in a special Saturday morning Media Flash Confidential bulletin. One FLOOD non-fan replies: 'Luckily there are two positions advertised in the main section of The Age today that the honourable MR FLOOD can apply for: Sales Manager at 3GG in Warragul and my personal favourite for him General Manager at 3MP. Would prefer to hear from him in Warragul where my car radio doesn't pick him up though ... Have a good long weekend ASH, try to rest seeing you never sleep or stop broadcasting the inside news.'

* WILLIAM VERITY, Editor of the Fairfield City Champion (Fairfax, NSW), has turned tough on local MP JOE TRIPODI after sex allegations were made against the Parliamentarian. Can't wait to see this Wednesday's paper, following Friday's order in Waverley Local Court where a document said 'the defendant (TRIPODI) has acted in an intimidating manner towards the complainant (Parliamentary staffer YAEL LARKIN).' ANTHONY PETERSON, reported in Saturday's Daily Telegraph that MR TRIPODI had been quoted in a newspaper article opposing a tavern promoted by DR LARKIN ... MRS LARKIN alleges MR TRIPODI is a close friend of PASQUALE CARBONE, who is a competitor of her publican husband.'

* ROBIN WATSON and WAYNE GREGSON, GM and Editor respectively at The Bendigo Advertiser (Vic.), have a good-looking feature in their Saturday edition. In a 'The Week That Was' news panel, they show the newsagents' posters for the week, as well as forecasting the week ahead.

* TELSTRA installed its BIGPOND BROADBAND CABLE service at Media Flash on Saturday, March 3. For four of the eight days, service has been so slow or closed as to be worthless. It has brought our e-business to an awful halt. Are we on our own with this?

-------------------------------------------------------------------------- ------

Going Rates

* $9000, over three years, is the value of the inaugural Mercury Scholarship award presented to 18-year-old graphic artist MATTHEW WEARNE by Tasmanian newspaper chief REX GARDNER in Hobart on Friday. 'It is an incredible financial benefit. I won't have to worry about the fees so much,' says the winner. Merc reporter MADELEINE MILFORD says, in her 21-par article: 'A big advantage of the scholarship is the paid vacation work with The Mercury.'

Media Money

* $3.20 to $1.19 - share price of PMP during the past two years of the reign of KEN COWLEY, who resigned as Chairman this week.

* $20 BACK: Each C7 subscriber - the Pay TV arm of the KERRY STOKES' Seven Network - is entitled to a $20 refund, if they signed up for the Olympic basketball coverage. Only six out of 16 games were showed live and in full. PETER MITCHELL and ANGELA KAMPER of The Daily Telegraph (NSW) say 'C7 has accepied it failed to meet its representations'. Total liable pay-out: $2.8 million if viewers phone 1-800 247 711.

* $400: 'Speaking of real life dramas, don't forget that Friday Magazine is offering $400 for any reader story that we publish.' - JULIE McGLONE, Editor, Friday Magazine, March edition.

* 540 people have entered Quest Newspapers' Brisbane Secretary of the Year award, co-promoted by 4BC.

* $40 MILLION: Possible Melbourne Colonial Stadium first year loss. Seven Network boss KERRY STOKES has thrown a $45 MILLION lifeline to the holding company, Stadium Operations Limited. The Network had a 6.6 per cent stake in the Stadium, and separately paid $100 million for ticketing, signage and naming rights.

Bottom Line

* $250 MILLION: Austar's full year loss, to be announced this year, according to Saturday's Sydney Morning Herald.

-------------------------------------------------------------------------- ------

Advertisement

News Limited Community Newspapers

News Limited Community Newspapers

With more than 90 titles around Australia you can reach over 6 Million people every week with just one number.

Telephone 13 NEWS, that's 13 63 97

-------------------------------------------------------------------------- ------

Australian Media Job Directory

Employment

* * FILOMENA PALARIC at Channel 31, Sydney, advises: 'Sales/Advertising Position for Community Television Sydney Channel 31 Sydney. Must have experience in television sales/advertising. Desirable experience with community media. Generous commission. Contact FILOMENA PALARIC on (02) 9281 6311 or 0412 975 128 for further details. Check out our new web page www.channel31.org for further information.'

* VICKI TROTTER and PETER REYNOLDS at Beilby have the job of recruiting a TV Program/Media Advertising Sales Executive for a Perth company. apply@wa.beilby.com.au

* COLIN REED at Crowther-Blayjne is offering anywhere between $30,000 and $90,000 for Ad Sales Executives for 'official established trade publications' (02) 9211 7766.

* LINDA KEIR, FPC Magazines, requires an Advertising Production Designer/Co-Ordinator. Fax: (03) 9864 1211.

* MARC WILSON is answering queries for the $43,696 Multimedia Editor position offered by the Australian Maritime College, Launceston (Tas.). job.apps@corp.amc.edu.au

* JENNI DOWZALL or TANIA D'SILVA at Tanner Menzies, Melbourne, have the task of finding the Seven Network's Publicity Manager. melbourne@tannermenzies.com

* ANDREW FAIRLEY is advertising for a new General Manager for radio station 3MP. afairley@ifsfairley.com.au

* GRAEME HILL is looking for a Promotions Producer for the Seven Network, Southbank (Vic.).

* DERMOT O'BRIEN, Network 10 News Manager, Melbourne, seeks a News Producer.

* SUE RICKERBY, Director, The Phillips Group (Qld), has public relations jobs in investor relations and community consultation. brisbane@phillipsgroup.com.au

* GRAHAM CROSS, General Manager at 3GG Warragul (Vic.), is hiring a Sales Manager for the RG Capital station.

* IAN CROWTHER'S Fairfax Community Newspapers (NSW) advertises for Advertising Sales Advisors to work by phone, starting at $12.55 per hour, advancing to $14.48. A full-time 9am-5pm fully-paid training course commences on Thursday, March 22.

* JUDY CHAFFEY, Executive Manager at Australian Trucking Association, is hiring a Media Officer. chaffeyj@truck.net.au

* CATHOLIC ETHOS is part of the Printery Assistant/Desktop Publishing 12-month matrenity leave job being offered by the Archdiocese of Brisbane Catholic Education. (07) 3305 0364.

* MARK LAKE at The Herald Sun, Melbourne, is hiring casual Telephone Sales Executive, paying up to $24.23 per hour. (03) 9292 2264.

* TACTI CALL RECRUITMENT SERVICES is taking calls, 24/7, for Sales Advisers to join The Courier-Mail and Sunday Mail, Queensland. (07) 3831 6322.

* CLAIRE HEATH at Sony Music, Darlinghurst (NSW), is receiving applications for a Royalties Co-Ordinator. claire_heath@sonymusic.com

* CHERYL LANE at TAFE Illawarra seeks a Marketing and Public Relations Advisor, paying up to $72,620 package. PO Box 183, Dapto, NSW, 2530.

* JO BREEN, Shepparton News Editor, is advertising for a Journalist to join the weekly Country News publication carried by 10 newspapers. PO Box 204, Kialla.

* BARBARA ROUX, personnel Manager at Canberra's IDP Education Australia has the task of answering queries for the $62,000 (plus Super.) position of Manager, Publications - Global Strategy and Marketing Group. karen.coombes@idp.edu.au

* SIMON WHITE, Group Advertising Manager at Next Media, seeks an Ad Sales Manager for a number of publications. simon@next.com.au

* KATHY CAVANAGH at Avon Products is calling for applications for the Art Director's position at the in-house Creative Department. (02) 9936 7476.

* TANIA BUTTERWORTH at BEST Employment Service, Maryborough (Vic.), is offering an Editor/Journalist position for 'a leading newspaper publishing company'. best@bcdc.org.au

* DOREEN KOH, 'Group Publisher' at Text Media, Sydney, is looking for experienced advertising sales people to sell space across a number of its magazine titles. (02) 9952 4722.

* JILL DONALDSON and SALLY CHAMBERS, at Tasmania's Department of Primary Industries, Water and Environment, have details of the $51,665 Hobart-based Communications Consultant position. Sally.Chambers@dpiwe.tas.gov.au

* CARAVAN WORLD is advertising for an Editor. GPO Box 2860, Sydney, 2001.

* JOURNALIST required for a 'well-established oil and gas publishing company'. PO Box 190, Cottlesloe, WA 6911.

* PETER MORGAN at the Commonwealth Department of Veterans' Affairs, Woden (ACT), is answering questions about the $54,632 job of Graphic Designer for the Publications and Forms Unit. peter.morgan@dva.gov.au

* FRANK NOAKES, Managing Editor at the Manufacturing and Electronics division of Reed Business Information, Chatswood (NSW), requires an Editor. frank.noakes@reedbusiness.com.au

* ANNE WHATLEY, Independent News Group, Hastings (Vic.), advertises for a full-time Bookkeeper.

* WA10000-5248 is the job reference number for a 'Dynamic Media Officer' position, paying up to $55,000, at the Western Sydney Area Health Service. PO Box 533, Wentworthville, NSW 2145.

* 92.5 GOLD FM seeks an experienced Marketing and Promotions Manager for the Gold Coast station, part of RG Capital Radio Network. nscott@goldfm.com.au

* DAVIES BROTHERS requires an Advertising Sales Person for the Launceston (Tas.) branch office, developing new business for The Mercury, The Sunday Tasmanian and Tasmanian Country. The company's Hobart office wants part-time Telemarketers, up to 10 hours a week.

* MARGARET PETROVSKA, at Human Resources, News Limited, is recruiting an Administration Assistant to work from the Surry Hills (NSW) office, for Group News Services and Syndications. petrovskam@newsltd.com.au

* REG TEMPLER at Ozwise Marketing and Promotions, Adelaide, advertises for a Sales Executive. (08) 9396 3111.

* SUE WHEELER at Emap wants a Production Manager, and Chief Sub Editor for New Woman magazine. sue.wheeler@emap.com

* JULIE BELLETTE has details of the General Manager - Communications appointment for the Hobart-based Department of State Development. Up to $91,119. jbellette@dsd.tas.gov.au

* BERNADETTE O'NEIL at the National Oceans Office, Hobart (Tas.), is providing details for the Public Affairs Officer position paying up to $67,000. office@oceans.gov.au

* MARIE CLAIRE magazine wants a Journalist/Sub-Editor, with a working knowledge of Quark Xpress. fionad@mm.com.au

* THE MIDWEST TIMES wants a journalist, graded or cadet. PO Box 6, Geraldton, WA 6531.

* DIANE CLARKE, Features Editor at That's Life, McMahon's Point (NSW) is hiring two dedicated reporters. 'No beginners please.'

* WWW.NEWINT.ORG has an application form for the Australasian Editor's psoition with New Internationalist Publications. Four-day week, $36,166.

* MELISSA MARWICK, Production Director, West Coast Radio, Mandurah (WA) seeks a Broadcast Technician for its AM and FM stations, near Perth. PO Box 668, Mandurah, 6210.

Work Wanted

* Advertise your 'Work Wanted' notice in Media Flash. We'll print your 'Work Wanted' ad for free. Simply E-Mail it to us by 5pm Friday at mediaflash@yahoo.com

-------------------------------------------------------------------------- ------

Advertisement

Effective Words

If you are looking for someone who can create advertising copy, write media releases and proofread in a single bound (well almost) then I'm your woman. I'm a freelance writer with a variety of government and private sector clients. My career in both the media and education goes back 25 years. If you want effective words and you want them quickly and at very reasonable rates then call Alison Grahame (that's me) on 02 4324 3328 or fax 02 4324 0061.

-------------------------------------------------------------------------- ------

Advertisement

Access to multiple markets with one media buy

As a media professional you understand the value of a highly targeted and effective media buy. The Courier Newspaper Group provides an unparalleled opportunity to reach single or multiple markets with a diverse range of quality newspaper publications - locally, regionally and globally via the Internet. Whatever your target market, there's a Courier publication that reaches it.

Wentworth Courier - circulation 46,431, readership 131,000 The unrivalled market leader in Sydney's affluent Eastern Suburbs.

Inner Western Suburbs Courier - circulation 71,241, readership 180,000 Complete coverage in the densely populated Inner West from Glebe and Balmain to Burwood and Homebush.

Southern Courier - circulation 45,669, readership 96,000 The undisputed market leader in the rapidly growing areas from Clovelly to Mascot, La Perouse to Maroubra and Waterloo to Coogee.

Sydney Weekly - circulation 90,500*, readership 181,000* Covering the North Shore corridor from the harbour through Hunters Hill, Chatswood and Mosman to Wahroonga.

City Weekly - circulation 60,000*, readership 120,000* Recognised for its vibrant lifestyle and entertainment content and authoritative employment section, covering the CBD and North Sydney.

wM (Weekly Messenger: Anything but average) - circulation 51,000*, readership 89,000. A brand new lifestyle publication with the look and feel of a contemporary weekend magazine, wM covers the key areas of Sydney's South Eastern suburbs.

9 to 5 - circulation 60,000, readership 250,000* Packed with Sydney's hottest jobs, news, entertainment and lifestyle information, 9 to 5 gives Sydney's busiest people a great start to their working week. Hand delivered to CBD commuters and pedestrians.

CV Magazine (It's about jobs. It's about time) - circulation 20,000* A unique magazine dedicated to recruitment. Hand delivered to commuters at Sydney's busiest train stations.

Weekender - circulation 40,500*, readership 107,000* The fastest growing news magazine on the Sunshine Coast. An informative lifestyle publication offering comprehensive news, real estate, classifieds, entertainment and more.

www.couriernews.com.au providing links to: www.search4it.com.au From real estate and entertainment, to employment and trade directories - find what you need fast. Search all the Courier classifieds in one go - all in one place. www.propertypath.com.au In just a few clicks you'll find all the information you need to buy, sell or invest in property. www.sydneyis.com.au The ultimate local guide to entertainment and things to do in Sydney. Searchable information on Sydney's best restaurants, outdoor recreation, cinemas and movie times, music venues, CD reviews, retail shopping, the arts, galleries, theatres and performance.

To get your message to the right market call: 9353 9999

*Publisher's claim

-------------------------------------------------------------------------- ------

TO SUBSCRIBE FREE: For your own free E-Mail subscription to Media Flash, E-mail your request to: mediaflash-subscribe@egroups.com PAID SUBSCRIPTION: $50 for a full year's subscription, which includes the subscriber-only Media Flash Confidential E-mail. Pay by credit card at www.mediaflash.candela.com.au TO UNSUBSCRIBE: Send an E-Mail, quoting the Mail Batch Number (it's in the subject line) to: mediaflash@yahoo.com THIS WEEK'S DISTRIBUTION: More Than 6400 Copies Printed, published and distributed by Ash Long, who accepts responsibility for election and referendum comment. © Copyright 2001, Ash Long. ARBN No. 91 003 450 207 Head Office: 30 Glen Gully Road, Eltham, Vic. 3095. Telephone/Fax: 1-800 231 311 Sydney Address: 125 Oxford Street, Bondi Junction, NSW 2002 Brisbane Address: Suite 131, 7/421 Brunswick Street, Fortitude Valley, Qld 4006 While the information available in this Confidential E-Mail is obtained from sources believed to be reliable, Media Flash gives no assurances or guarantees that the information is accurate, complete or current. The information is provided for information only and is not intended to constitute legal, financial or professional advice. It has taken into account and has no regard to the needs, objectives or circumstances (financial or otherwise) of particular recipients, and is not an exhaustive coverage. Appropriate professional advice should be obtained prior to acting on any information contained herein. No warranty is given as to the accuracy of this information, and the persons who rely on it do at their own risk. To the extent permitted by law, neither Media Flash nor its officers, employees and agents, is liable for any claim, loss, damage or expense sustained or incurred by any person directly or indirectly arising as a result of reliance on an opinion, advice, recommendation, representation of the information expressly or impliedly contained in this E-Mail notwithstanding any error or omission including negligence.

© Scoop Media