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Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge.

Naturally, in any business, not all staff are welcoming of change — and some employees have seen it happen so often, their skepticism is perhaps warranted.

But, based on a core understanding of New Zealanders' own internal operating systems and beliefs, Spark New Zealand went about creating a new internal philosophy which will ultimately be reflected in how its customers view it.

As well as an improved bottom line, Spark New Zealand wants its customers to love it. More>>

 

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Igniting The Spark: Bringing The Digital Enabler To Life
Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

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It's Spark Now:
Why Telecom Wanted To Change

New Zealand led the world when Chorus demerged from Telecom. It gave us a telecommunications industry structure where the network is completely separated from the products and services it delivers. The changes brought about a new market dynamic and it dramatically changed Telecom’s role. More>>

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