‘Let Your Mind Go’ Says Library Tv Campaign
12 February 2001
‘LET YOUR MIND GO’ SAYS LIBRARY TV CAMPAIGN
Public libraries throughout New Zealand are hoping to reap the benefits of a major television campaign urging people to make greater use of their libraries.
The campaign is a joint initiative between MetroNet, a group comprising the country’s largest public libraries, and advertising agency Colenso BBDO. An advertisement centred around the theme “let your mind go” made its debut on TV3 yesterday (Sunday, February 11) and will continue screening until early March.
Spokesperson for the campaign and manager of Manukau City Libraries, Chris Szekely, says Colenso approached MetroNet with an offer to put together a library awareness campaign, as part of a corporate community support strategy.
He says libraries have been given a great opportunity to reach out to a wider audience through the commercials, which remind people of the many exciting opportunities for recreation, information and learning available through libraries.
“Some people who haven’t used a library since their school days may well have the perception of libraries being quiet, stuffy places,” Mr Szekely says. “There is a whole lot going on in libraries today that we want people to know about.”
Many libraries now offer Internet access and on-line information, as well as traditional resources, such as books. He hopes the campaign will encourage more people to visit their local library and see this for themselves.
The key messages in
the commercials included the fact that exciting,
life-changing opportunities lay at the heart of libraries
and that there were “amazing potential outcomes” from
reading and seeking information.
“In the information age, access to quality information is a necessity,” says Mr Szekely. “Public libraries have an essential role to play in supporting equitable access to information resources and expertise.”
For further information, please
Chris Szekely, Manukau City Libraries, tel: 09 262 5101 or 025 753 391.
or Kay Forrester, Auckland City Council, tel: 09 307 7572 or025 761 613