Intersections: A Turning Point For Safer Motoring
April 9, 2002
A road safety campaign in and around the St Lukes shopping centre aims to reduce the number of turning crashes at intersections, which account for at least a quarter of all crashes in Auckland city.
The St Lukes area is a blackspot for crashes and 12 per cent of all of the city’s intersection blackspots are within three kilometres of the shopping centre.
The campaign co-ordinator, Raewyn Fairley, of the Auckland City Council, says the campaign is highlighting that intersections are an extreme crash risk area and motorists need to look twice before they turn.
Ms Fairley says the main causes of crashes at intersections are hesitation, poor judgement of speed and not looking ahead.
“Intersections are a particularly crash-prone area for motorcyclists who have half of their crashes at intersections,” says Ms Fairley.
“While our campaign is targeted at all motorists, we are making a special effort to get the message across to motorcyclists to take care.”
David Peirce, of ACC Injury Prevention, one of the sponsors of the campaign, says that while motorcyclists have half of their crashes at intersections – and in the past five years there have been more than 2,000 motorcycle crashes – in 60 per cent of these the motorcyclist was not considered to have been at fault.
“This clearly indicates that motorcyclists need to be particularly vigilant at intersections, but our message is that all motorists should be aware of the extra risks at intersections,” says Mr Peirce.
Inspector George Fraser of Auckland City Police says the campaign aims to benefit some of the most vulnerable road users in our community.
He says while improved vehicle standards may mean greater safety for car drivers and occupants, those safety gains have not been translated into improved safety for motorcyclists and pedestrians who continue to feature disproportionately in casualty statistics.
The campaign, a joint initiative between the Auckland City Council, ACC and the police, features billboards, banners and people with sandwich boards highlighting the key safety messages.
In addition to the roadside safety messages, a stand at the Westfield St Lukes shopping centre displays a survey on the effectiveness of the campaign.