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The Third Annual Id Dunedin Fashion Show

(22 April 2002)
The third annual id Dunedin Fashion Show was held on April 9 2002 at Dunedin's historic Flemish and Gothic Railway Station. This event attracted huge interest from both the public and the media and was a wonderful celebration of the city's internationally famous fashion scene.

Over 1300 people queued outside the station, waiting to take their seats on either side of the wide platform. The longest runway in New Zealand was covered in glittering salt and a row of corporate carriages offered a buffer against the real winter elements. Giant video screens announced each designer and showed short film clips of their range.

Fourteen of Dunedin's leading designers took part, from international stars like Nom d and Nicholas Blanchet to the four designers who make up the city's innovative Fashion Incubator. This was a celebration of Dunedin fashion and, while it provided a fantastic opportunity for the up and coming designers to show their collections, it also offered a chance for the more established ones to show their support for their hometown.

The Otago Daily Times Winter Collection was a spectacular mix of styles and textures with a strong show of fine knits and a shared emphasis on versatility.

Andrea Bentley's stylish knitwear and separates featured avante garde headwear from milliner Margo Barton. Stand outs in her collection were a striking low cut black knit evening gown and a well cut strapless full length pinstripe dress.

Shelley Tiplady at Akimbo mixed style and sexiness, teaming pinafore dresses and hot pants with white boots and lacey tights, to create an upbeat twist on the marching girl look.

Niovara again offered a rich and eclectic range where the highlights were the beautiful and exquisitely constructed evening gowns in layers of organza and chiffon.

Dot Com featured a bright mix of pastel and prime colours in its innovative range of sporty club and street gear. As well as fluffy merino jackets and tops there were off-shoulder knits and a strong and stylish range of menswear.

Toni Darling's kimono influence shone through in her use of wide flapping sleeves and flowing scarf attachments. She also featured sexy and daring lacey trousers, skirts, and tops.

Cheryl Burtenshaw blended an interesting mix of textures and off set her highly tailored look with a series of funky fastenings.

Nom d used the Clarion call for its winter look and featured a strong selection of reconstructed jackets and coats. They displayed a range of iconic messages and words on the back from Groucho Marx and "sincerity" to "Invincibles".

Nicholas Blanchet offered a dark and moody collection with a strong farm theme. This was epitomised in jerseys and shirts featuring a play on the word farm and the use of a barbed wire print. This was a range rich in variety and included striking ruffled coats and loose but well crafted suits.

Mild Red showed a strong collection of flowing gathered skirts made in a natural cotton given an oil cloth sheen to create a stunning look. Stylish tops matched with the sculptured skirts were a highlight in Donna Tulloch's winter range.

Ivy remained true to Cat Callanan's trade mark use of denim and showed an edgy range of skirts, jeans, and jackets. The tattooed inspired bluebird motifs were eye-catching and the tailored Edwardian cut offered a variation to the traditional denim jacket.

Christina Perriam opted for the Rich Girl look and presented an elegant but versatile collection. Her ruffled blouses were teamed well with flared skirts and her sophisticated pants suits featured kick pleats in the jackets and strong sharp cuts.

Fieke's homage to punk produced a rich red coat with punky fastenings and strong use of the safety pin motif. A talking point of the show was Fieke's quilted tartan extra wide hooped skirt. This eye-catching number was made from hoops used previously in an artwork and was a dramatic and creative highlight. Aduki also featured a strong Japanese influence and offered a looser and more masculine look. Loose trousers and tops were teamed with freezing worker white gumboots and the contrast of a New York skyline fringe painstakingly made from real human hair.

Tanya Carlson featured bohemian opulence in her Russian inspired jacket and skirt. The colours were beautiful and the softness of velvet and embroidery were tempered by the military inspired great coats and jackets. Carson jeans were a part of the collection for the first time and these were teamed with lacy blouses and woolen accessories.

The Deutz Spring Preview was the show finale and thirteen of the designers took the opportunity to give a sneak peek of their Summer collections by showing one Spring outfit.

Andrea Bentley showed a beautiful dress with floral applique celebrating the balance of the Equinox.

Akimbo's orange hot pants and matching top offered a funky and fun spin.

Niovara showed a long soft yellow skirt with ruffling near the hem and teamed with a matching strapless top.

Toni Darling kept an Oriental influence in her flowing white and creme chiffon overshirt worn over a white halter neck top and loose white trousers.

Cheryl Burtenshaw had a practical variation on the safari jacket teamed with a tailored skirt.

Nom d celebrated the home town by screen printing DUNEDIN across a funky vest and wide belt, which were teamed with loose trousers. This edgy ensemble was sharp and streetwise.

Christina Perriam contrasted her long shorts with a ruffled and sequined bustier style top.

Fieke had a new look for Spring with a simple red dress patterned with white leaves and teamed with matching accessories.

Aduki's Spring look was also a contrast to the Winter range and was a very long and trailing beautiful pink and red evening dress, well cut and stylish, featuring hand painted peonies on silk georgette. Carlson's gorgeous dusky beaded dress was flowing and feminine in a 1920's style. This was a simple style with a clear form accentuated by the embroidery and the layered hem line.

Mild Red featured well cut and upbeat white cargo-type trousers and a short sleeved white and grey top that neatly combined layers and colours.

Dot Com showed a funky slightly off shoulder knit top in bright but subdued blue and lavender stripes teamed with blue trousers.

Ivy stayed true to the trademark denim look with a pair of long shorts and a sharp short sleeved top.

- end -

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