Council Continues To Support Farmers Santa Parade
May 2, 2002
This year’s Farmers Santa Parade will receive $70,000 from Auckland City Council, in recognition of the Christmas procession’s status as an Auckland icon.
The event is aimed at delighting children and their families at the start of the festive season by presenting a creative parade which heralds the start of the Christmas season in Auckland.
Around 250,000 people regularly watch the spectacle led by Grand Marshal and television personalities.
Committee chairperson Scott Milne says, “The Santa Parade is close to Aucklanders‘ hearts. It is a special event and one the council wishes to continue supporting.
“ We have supported the parade for many years and our intention is to look at other ways in which the council can help the Auckland Christmas Parade Trust.”
The trust spends $120,000 each year on premises to house the parade floats. The council is looking at other possibilities in storing the floats elsewhere in order to lower costs.
Research from the 1996 parade shows that 38 per cent of spectators came from Auckland, 21 per cent from the North Shore and 18 per cent from both Waitakere City and Manukau.
“The event heralds the start of summer and the Christmas period for many Aucklanders – it’s an important day for families”, according to Cr Milne.