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How to beat the "big vampire retailer"

How to beat the "big vampire retailer"


Here's how vampire retailing works: To gain monopoly, the monster vampire-sucks the life business off all possible local competitors, no matter how small: Chemist, hardware, café, jeweler, clothes, stationer, toys, bicycle shop, drapery, bakery, butcher, lighting, car parts, shoes, CD shops. Goodbye. It has a money leash going up to the “absent landlord” master in Auckland, or even overseas. He gets rich, we get poor.


One major strategy of the monster is to change the zoning or city planning (the long-term plan) by lobbying for zoning changes to a specific piece of land:

Typically, the monster can’t find an ideal site (downtown or at a big crossroads). But it notices some large community space has been set aside in long-term city development. It bullies and cons the town council into changing the zoning (even by purchasing surreptitiously through a 3rd party, and by keeping it secret until after the zoning change).

TEN YEARS FATTENED, THE MONSTER FLIES AWAY! The landlord installs multiple stores, closer and closer together. They competitively saturate the local market. Surprise! The monster closes down leaving a huge crater of business desolation. Derelict shed. Unused paving. Grafitti.


The best way to beat the monster is to fight all zoning changes related to 'large retail" Argue that the 'citizens and council' must decide how a town or city should develop its land (according to its long-term plan), not a single vampire retailer.

You can phone the City Council (356-8199 in Palmerston North). Ask them to write down your opinion as a submission opposing the zone change of the Railway Land. Or email or hand write one.

Bruce Thomson

© Scoop Media

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