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Aucks Urged Come To Dunedin To Avoid Traffic Chaos

MEDIA RELEASE

Aucklanders Urged To Come To Dunedin To Avoid Traffic Chaos

Dunedin (3 February) – The City of Dunedin has expressed its sympathy to the people of Auckland for the traffic chaos they endured as a result of Tuesday’s snarl up by a truck on the Harbour Bridge.

Peter Brown, general manager of strategy and development for Dunedin City Council said there were many people now living in Dunedin who had previously endured such snarl ups in Auckland.

“Fortunately, we were able to show them that there is an option to this sort of chaos and they are now enjoying the Dunedin lifestyle,” Mr Brown said.

"In Dunedin you can experience all the advantages of a big metropolis like Auckland with a more relaxed pace of life. The added value is our City's easy accessibility to work, home and school, outdoor recreation, natural beauty, stunning architecture, and lower cost-of-living."

Dunedin City Council this week launched a new competitive marketing campaign to attract skilled tradespeople and professionals to the City.

The television commercials highlight traffic jams in Auckland and Wellington, and bus and billboards in each city have been placed in high-traffic-density areas to contrast with the trouble-free lifestyle in Dunedin.

The campaign is especially targeting skilled tradespeople and professionals, because Dunedin is experiencing a shortage of people in these areas.

“Our City continues to experience some of the highest growth of any place in New Zealand and it is a real option for North Islanders to move to,” Mr Brown said.

ENDS

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