Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Six-month trial for commercial street banners

MEDIA RELEASE

18 March 2004

Six-month trial for commercial cross-street banners in Newmarket

A six-month trial for the inclusion of commercial advertising on Auckland city cross-street banners has started in Newmarket.

The trial is in response to requests from the Newmarket Business Association to change council policy to allow general commercial advertising on street banners. The council has initiated the trial to get feedback on what the public wants to see.

Previously, the council has restricted banner content to messages promoting charity, community, educational, recreational or local business events, while allowing 25 per cent of the sign to identify sponsors.

While it is expected that some groups will believe that this use of banner space will provide valuable revenue for community associations and add colour to Auckland’s main streets, others may argue that it is distasteful and pollutes public space.

At the end of the trial, all feedback will be presented to the council for review. If the trial elicits mainly positive feedback from interested parties, the council will look into offering the option of commercial advertising to business associations citywide. If the feedback is largely negative, the status quo will remain.

For one week in every four, the banner space will be reserved exclusively for community-focused advertising. Commercial advertising will be restricted to the three current banner sites on Broadway and will be reserved for use by local businesses to promote sales and events. No product advertising will be permitted.

The revenue generated from the initial trial will go to the Newmarket Business Association.

During the trial, members of the Auckland community will have the opportunity to give their views on this use of banner space. A comment box is currently available on the Auckland City website (www.aucklandcity.govt.nz/banners) and printed comment forms will also be available in libraries and services centres throughout the last month of the trial. Until this time, any calls, letters or emails to the council are welcomed.

The trail is scheduled to finish on 20 September 2004.

ENDS

© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Reaction

Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced

 

Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>

ALSO:


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>

ALSO:

Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>

ALSO:

Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>

ALSO:

Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>

ALSO:

Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>

ALSO:

Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election