Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Auckland City supports industry initiative


6 April 2004

Auckland City supports industry initiative to
prevent offensive signs

Auckland City will be working closely with the Outdoor Advertising Association of New Zealand (OAANZ) to ensure that offensive images are not used on billboards in the city.

OAANZ will appoint an adjudicator to look at billboard advertising proposed by organisations other than advertising agencies.

Auckland City Council’s City Development Committee praised the initiative and confirmed that an officer from Auckland City Environments (ACE) would be appointed to liaise with the adjudicator on potentially offensive billboard images.

Councillor Juliet Yates says, “We are very pleased that the industry has taken these steps in response to complaints from councillors and the public and requests from council. We are happy to be working together to address these concerns.

“The number of offensive billboards may be minimal, but just one sign can give rise to many complaints. Although our bylaws prohibit offensive and discriminatory signage, in the past we had to wait until the signs were installed and the public complained. However, this system has been designed to ensure sign images are assessed before they are placed on billboard structures.”

The City Development Committee met with OAANZ and the Communication Agencies of New Zealand at the end of last year to discuss the issue of offensive signs and the perceptions that the bylaws were not effectively enforced. From that meeting a procedure has been developed to deal with potential offensive signs. OAANZ have agreed that if there is any doubt regarding the acceptability of an images to be placed on a billboard, the billboard operator will submit the image to an adjudicator for approval.

The adjudicator will: be appointed by OAANZ be someone who is endorsed by the Advertising Standards Authority (ASA) be used to material of a sexual nature either in terms of words or images including words of double meaning, sexual innuendo or sexual connotation send a copy of the image to an appointed council officer. The council officer will send their comments back to the adjudicator within the agreed timeframe consider the comments of the council officer when evaluating the proposal and respond to both the billboard company and the council when making his or her decision.

For instances where the council believes that the adjudicator has not made the correct decision, the council will seek to rectify the position through the ASA. Any complaints about billboard signs proposed by advertising agencies will go directly to the ASA.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Politics Of Scaring Voters Back Into Line

Fear has always been a useful mobilising tool in politics… yet in 2017, bogeymen of all shapes and sizes seem to have fallen on hard times. For years, the National party had painted itself as being the only reliable defensive bastion against the terrifying prospect of a centre-left government…

In fact, the polls suggest that the public seems to quite like the new government, its Prime Minister, and its proposed plan of action. Somehow, even though a Labour/Greens/NZ First government is in power, the sun is still rising and setting, on time. More>>


Gordon Campbell: On Drinking Water As A Failure Of Political Leadership

It is almost possible to feel sorry for the Health Ministry in their terrible, no good, very bad week... More>>


Gordon Campbell: On Saying ‘Work For The Dole,’ Nicely

As New Zealand First learned the hard way from its two previous periods in government, small parties in MMP coalitions get blamed for the unpopular stuff done by their senior partner in power, but no one remembers the good stuff the junior player brought to the table... More>>


Seismic Blasting: Greenpeace Launches Legal Challenge Against Amazon Warrior

A legal challenge against the world’s largest seismic oil exploration ship was launched at a public rally on Parliament Lawn. More>>


Tertiary: 80,000 People Eligible For Fees Free

The Government has today made good on its 100-day promise of delivering the first year of fees-free post school training and education and industry training from 1 January next year, says Education Minister Chris Hipkins. More>>


PM's Presser: Rebuilding Cathedrals, Felling Trees

Prime Minister Jacinda Ardern attended the press conference today with Minister for Greater Christchurch Regeneration Dr Megan Woods to announce urgent legislation this week for the rebuilding of the Christ Church Cathedral. More>>





Featured InfoPages