Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

West Coast cranberry venture

28 July 2004

West Coast cranberry venture catalyst for new export industry

A cranberry farm in Buller is busy establishing a new export crop for New Zealand.

Cranberries NZ Ltd, currently owned by shareholder investors Mark Lawler and Roger Brough, based just north of Westport, has researched growing cranberries in New Zealand for several years now since cranberry plants were imported in early 1990’s and is now concentrating on developing large stocks of young plants and rootstock.

Managing Director Roger Brough says there is a good demand for cranberry based products and because the majority are grown in the northern hemisphere, New Zealand cranberries will have an advantage in the northern hemisphere off season. The company has identified markets with strong growth potential in Australia and Asia. All of New Zealand’s cranberry consumption is currently imported.

“Our goal is to establish a national cranberry industry,” says Roger Brough. “There are no commercial growers in New Zealand so we’ve focused on propagating rootstock and young plants for our own farm and to ultimately supply contract growers.”

Research shows the growing conditions on the West Coast are ideal because cranberries need access to plenty of water. They are particularly suited to the marshland soils around Westport and the Grey Valley, which have a high level of organic matter and good water holding capacity. This allows the berries to be harvested by flooding the planted area – the berries float to the top and are ‘float harvested’. Cranberries NZ Ltd now requires additional investment to develop its Buller farm into a full commercial operation. The West Coast Development Trust today announced it is initially investing $400,000 to assist with farm development.

“Cranberries NZ Ltd is introducing a new industry to the West Coast and New Zealand,” says Development Trust chief executive Mike Trousselot. “The venture has several unique aspects – the crop uses low quality land and there are great self-employment opportunities for contract growers. Up to 50 full-time equivalent jobs could be generated on the West Coast in the next 10 years.”

Roger Brough estimates Cranberries NZ Ltd has a 3-4 year lead time on any other commercial growers in New Zealand. He was involved in MAF’s first release of cranberry cuttings in 1993. “In addition to its own farm development Cranberries New Zealand is propagating rootstock for sale to contract growers. Once planted, it takes 3-4 years for the plants to produce berries, which is where we’re currently at. Our plants are still quite young but initial yields are better than anticipated.” Roger says Cranberries NZ is a catalyst for the development of New Zealand’s cranberry industry. “Our role is to provide rootstock to contract growers, provide them with management expertise and be the link between them and the market. We’re looking for a long-term, sustainable industry.”

It is anticipated that contract growers will become shareholders in a separate company responsible for further processing and marketing of cranberries from New Zealand.

The West Coast Development Trust has offered Cranberries NZ a four-year funding package of debt and equity, with a total distribution approved of $1.2M. The Development Trust becomes a 50% stakeholder and will appoint directors to the Cranberries NZ Ltd Board.

ENDS


© Scoop Media

 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Peters/Ardern Triumph

There are a lot of good reasons to feel joyful about this outcome. It is what so many young voters – the best hope for the country’s future – wanted.

Far more important than the implications for the Economy Gods ( is the dollar up or down? ) last night’s outcome will also mean many, many vulnerable New Zealanders will have a better life over the next three years at least.

Yet the desire for change was in the majority, across the country..>>>More


Reaction

Labour on its agreement |Peters: Post-Election Announcement Speech | Greenpeace “cautiously hopeful” about new Government | ACT - Madman on the loose | E tū ecstatic | Chamber welcomes the outcome | Greens on their joining Govt | EDS welcomes new govt | Immigrant groups worry | Feds ready to engage new coalition government | Labour Ministers of the Crown announced

 

Climate: Increasing Greenhouse Emissions Hit NZ

New Zealand is seeing impacts of excess greenhouse gas emissions in our climate and oceans, according to the latest national report from the Ministry for the Environment and Stats NZ about the state of the atmosphere and climate…More>>

ALSO:


Wellington.Scoop: Arrests At Blockade Of "Weapons Expo"

“We encourage people in Wellington to get down to the Westpac Stadium now for a day of awesome peace action. There will be plenty of food, music and activities to keep us sustained through the day.” More>>

ALSO:

Rorschach Restructuring: PSA Taking Inland Revenue To Court Over Psychometrics

The Public Service Association will be seeing Inland Revenue in Employment Court over its intention to psychometrically test employees reapplying for their roles at the department as part of its controversial Business Transformation restructuring plan. More>>

ALSO:

Nuclear Disarmament: Nobel Peace Prize 2017 Awarded To ICAN

Congratulations from iCAN Aotearoa New Zealand to international iCAN, the other iCAN national campaigns and partner organisations, and the countless organisations and individuals who have worked so hard for a nuclear weapons-free world since 1945. More>>

ALSO:

Expenses: Waikato DHB CEO Resigns

An independent inquiry has identified that Dr Murray had spent more than the agreed $25K allocated for relocation costs, and other unauthorized expenses involving potential financial breaches of the chief executive’s obligations. More>>

ALSO:

Wellington.Scoop: Sad About The Trolley Buses?

The Regional Council’s MetLink is today spending money to tell us that it really loves Wellington’s trolley buses, even though they’re all being taken off our roads by the end of this month. More>>

ALSO:

Post-Election: Preliminary Coalition Talks Begin

New Zealand First will hold post-election preliminary discussions in Wellington with the National Party tomorrow morning and the Labour Party tomorrow afternoon. More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election