Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Visitors give Northland a high rating - research

13 September 2004

Visitors give Northland a high rating - research

Visitors to Northland rate the region highly, according to new research commissioned by Enterprise Northland.

The international visitors who took part in the research awarded Northland an average 8.18 out of 10 rating and were impressed by cultural activities, water-based activities, beaches and coastline, access to information, friendliness of locals and natural attractions.

Domestic visitors gave the region a score of 7.68.

The research, by Colmar Brunton, was commissioned to monitor visitor satisfaction levels, understand the motivations and influences on travel planning and check the information available about Northland. It included face-to-face interviews, surveys and “mystery shopper” visits to visitor information centres in Auckland.

The results will be used by the Enterprise Northland Tourism Development Group, and its sub-groups, to plan future initiatives.

Enterprise Northland project manager Kiri Goulter said the research had highlighted specific areas for improvement in the information available to help visitors plan their Northland trips.

“Overall, Northland is well positioned.

“International visitors have the perception that Northland is ‘real New Zealand’ and are attracted by the images of natural unspoilt beauty in documentaries, travel books and articles in their home countries.

“They use the internet and travel books and brochures to plan their trips, and are also influenced by recommendations from friends and family members”.

Kiri Goulter says a third of total visitors surveyed had used the internet, of which 64 percent relied on the purenz.com and newzealand.com websites. Northland is already working with Tourism New Zealand, which operates the two websites, to create a stronger presence on the sites.

Visitor information centres at Auckland, Rotorua, Taupo and Christchurch also emerged as key sources of the information used by international visitors to plan the Northland segment of their New Zealand trips.

A heightened profile at Auckland International Airport is an option which is being considered, along with increasing the education programmes provided to information centre staff.

Meanwhile, domestic visitors viewed Northland as a destination for weekend getaways. Most are return visitors and believe they know the area well.

“There is an opportunity for us to let the domestic market know what’s new and what’s changing in Northland,” says Kiri Goulter.

The research summary document is available on www.enterprisenorthland.co.nz.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>


Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>


Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>


General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news