Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Hutt City Campaign Features Hutt People

NEWS RELEASE from Hutt City Council

17 September 2004

HUTT CITY CAMPAIGN FEATURES HUTT PEOPLE

Production has started on Hutt City Council's city promotion campaign with the shooting of a number of images that show Hutt people in Hutt settings.

"The campaign aims to promote 'the Hutt' and we felt strongly that we couldn't genuinely do that without using Hutt people photographed in a variety of settings, having fun doing everyday things," said Hutt City Council Communications Manager Kirk MacGibbon.

"We did not want models, who could potentially turn up in someone else's campaign down the track. We want the campaign to look contemporary, vibrant and appealing - and above all, genuine."

"Chrometoaster, Hutt City's advertising agency, found people for the photos through their networks. Hutt City Council staff also got behind the campaign and will appear in some shots.

"From what I have seen the photography is fantastic and really captures the essence of the city and our people. "

The photographs range from primary school kids playing on the beach at Days Bay, to Weltec students enjoying lunch on Petone foreshore, to young people on a four wheel drive adventure. They will be used on billboards, metrolites (bus shelters), bus backs and press ads.

Hutt City Council has committed $580,000 over the next three years to develop the campaign, with $180,000 being spent this financial year. The funding was committed following publicity late last year claiming Hutt City was 'a dog' and research that indicated people thought the city was gloomy and boring.

"In the first year the focus will be on reminding Hutt City people about what a great city they live in and that great things are happening here," said Kirk MacGibbon.

"We want to give residents a sense of belief in their city - that they don't always have to look outside the city for entertainment, because we have the best beaches here, great cafes in Jackson Street and Eastbourne, interesting shopping in the CBD and suburbs and great outdoors options in places like the Western Hills and Wainuiomata."

Support from the business community is vital and we're developing mechanisms that will allow them to use the promotional brand. Business support was instrumental in making the Absolutely Positively Wellington campaign such a success - generally regarded as the most successful city branding campaign.

"There will be no strapline created for the campaign."

In following years we will broaden the depth and scope of the campaign to reach people outside the city boundaries.

The campaign will be launched in early October.

ENDS


© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>

ALSO:

Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>

ALSO:

More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>

ALSO:

Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>

ALSO:

Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>

ALSO:

General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news