Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Business Support Essential To 'Go Ahead'

8 October 2004

Business Support Essential To 'Go Ahead'

Business support for the 'Go Ahead' campaign will ultimately determine just how successful Council's promotional campaign is, says Kirk MacGibbon, Hutt City Council's Communications Manager.

"Council has in essence laid the infrastructure or platform for the campaign, and to really get the campaign moving we will be looking for businesses to take up the brand and use it to promote their commitment to the Hutt," said Kirk MacGibbon.

"We have organised a number of meetings over the next couple of weeks with key businesses that we would like to see becoming part of the campaign."

"I am sure that once we have a few businesses on board and others see how the brand is being used, momentum will build and perceptions about the Hutt will change over time."

Council has put $180,000 in to the first year of the campaign ($20,000 was used last financial year for research to guide campaign development) and $200,000 for each of the next two years.

The focus will be on Hutt residents and businesses this year, with the campaign being rolled out regionally over the next two years.

"At a primary level, the campaign is about giving people belief in their city, and communicating that there is a coordinated and strategic vision for the city as a dynamic and 'go ahead' city that is looking forward and is confident about our position in the region."

"A successful campaign will result in the Hutt being seen as a desirable place to do business and a great place to live."

"That has benefits in terms of attracting and retaining businesses as well as skilled workers for those businesses.

The latest available Statistics NZ figures show that 176 businesses were created in the Hutt over the past 12 months to March 2004.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>


Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>


More Justice & Corrections

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news