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Uptake of txt and credit card parking payments

20 April 2005

Uptake of txt and credit card parking payments exceeds expectations

More Princes Street drivers are using new text message and credit card parking payment options than expected, with over 13 per cent of parking fees paid by the new methods since the trial began on 7 March.

The trial is collecting customer feedback and operating data from 12 machines. Non-cash payment options offered are TXT-a-Park payment through the Vodafone network, Visa and Mastercard, however traditional coin payment is still accepted.

In the six weeks since the trial started, 7.2 per cent of parking fees have been paid by text message and 5.8 per cent by credit card.

“People’s acceptance of the new technology has surpassed our expectations,” says Councillor Richard Simpson, chairperson of the Transport and Urban Linkages Committee.

“We would have considered the trial successful with a 10 per cent pick-up of non-cash options, so to get to 13 is fantastic.

“The ability to pay by text message and credit card is obviously something the Auckland public want, and a service we will look to roll out across the city.

“Paying for parking is a reality in any big city. Cashless payment simply makes it easier.

“The trial is the first step into an exciting frontier, using technology and innovative relationships to make daily travel safer, easier and more efficient.

“We are committed to pursuing intelligent solutions to benefit Auckland. This cashless technology as well as concepts like integrated ticketing will help us achieve this,” says Mr Simpson.

Vodafone business solutions manager Dion Knill says Auckland has had one of the highest uptakes of TXT-A-Park payments for any trial they have been involved with internationally.

“To say that the student population has embraced the technology is an understatement,” says Mr Knill.

The trial has just under five months to run. Auckland City will be replacing existing pay and display machines over the next few years. The results of the trial will help the council select new machines and technology.


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