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Council designers win gold for creativity

25 May 2005

Council designers win gold for creativity

The brightly packaged Books to Babies gifts – now being slobbered over by many of the city’s newest residents – have won Wellington City Council’s designers and their printers a gold medal and a “highly commended” award from the design and print industry.

The Council has won four Pride and Print awards – including a gold medal for last year’s boxed Our Wellington glossy publication destined for New Zealand embassies and tourism providers overseas, also designed in-house. The Council’s colourful Christmas street banners were highly commended in the screen-printing category.

“Wellington City is proud of its creative, innovative image and the Council’s staff want to reflect that in their design work,” says Chief Marketing Officer Derek Fry. “So it is great to have the creative efforts of our staff recognised by the experts in the field,” he says.

The Books to Babies gifts, presented by Wellington City Libraries to each newborn baby in the city, used to come in a plastic bag with a lot of leaflets. That was before the Council’s library and design teams got creative and came up with a multi-coloured and multi-textured packet for small hands to hold the small books. The new packaging was introduced last year.

The packets, printed on contract by Thames Publications Ltd, are highly “grabbable” with raised dots, squares and stripes for young, exploring fingers and made out of heavy, glossy cardboard designed to resist a good deal of slobber.

“We wanted them to look like a gift. We redesigned our information leaflets to fit the packages and we used print processes to achieve the tactile effect. It was very much a combination of design skills and printing skills,” Mr Fry says.

“The Our Wellington glossy was done to bring more people to Wellington and to promote Wellington as an exciting, creative and innovative place to come to. The gold award is just saying that we got it right.”

Our Wellington was printed by Service Printers Ltd and won the gold medal for special printing effects, such as embossing and over-glossing. The Christmas banners were printed for the Council by R Kendell & Co Ltd.


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