Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Go to the MAXX!!

Media Release: Auckland Regional Transport Authority - 27 May 2005

Go to the MAXX!!

MAXX. The new name for public transport in the Auckland region.

From Monday 30 May callers to the region's popular public transport information line will no longer be greeted by "Welcome to Rideline," but will instead be welcomed to the new and integrated customer experience, known as MAXX.

MAXX will continue to provide the same award-winning services that Rideline customers have enjoyed for the last eight years - so why the name change?

"Our high quality public transport brand is starting to appear on more and more parts of our transport network," says Auckland Regional Transport Authority (ARTA) CEO Alan Thompson.

"Refurbished trains, new timetables, bus stop signs and rail station signage, the Britomart Transport Centre, and ferry wharves and terminals now carry the MAXX brand. It is the logical next step to bring our high-quality contact centre Rideline, into the MAXX stable to create a seamless travel experience," he says.

MAXX's predecessor, Rideline, was created by the Auckland Regional Council in 1997 and has come a long way from the paper-based system with four staff, operating out of a back room and taking 200 calls per day.

In 2000 Rideline adopted the vision to, "Provide a quality customer contact centre to give confidence to the users of public transport in the Auckland region.". Recent award-winning efforts are proof of the achievement of this goal.

In the last five years, Rideline has developed a computerised enquiry system that includes public transport routes, timetables and location information. A sophisticated new telephony system and specially developed staff training programmes ensure that targets are met and customers have confidence in the information they are provided.

The contact centre is now receiving an average of 4,029 calls each day for bus, train and ferry information. The website, launched in May 2001, receives around 636,000 visits to its journey planner each year, and the text service that has been operating for the last three years averages 120,000 requests a year.

MAXX is funded by the region's ratepayers through ARTA, contributions from government funding body Land Transport New Zealand, and public transport operators who contribute around one third of the annual budget.

A new and enhanced MAXX website will be launched on July 1. For now, customers will continue to use the current Rideline website which they can also get to using the new www.maxx.co.nz address.

"So, if you want to plan a great day out on the bus or ferry, or find out how to get to the Lions rugby games in July by train or bus, just pick up the phone and call MAXX on 09 366 6400," says Mr Thompson.

And yes, MAXX does stand for something. MAXX stands for comfortable and attractive facilities for commuters; fast, frequent and more reliable transport services; and comprehensive transport information. MAXX is not another acronym, but a symbol of quality. Welcome to MAXX.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news