Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Northland Kauri project launched this week

13 June 2005


Northland Kauri project launched this week

This week sees the launch of a cultural tourism project for Northland that celebrates and honours a New Zealand icon - the Kauri tree. Enterprise Northland, which is leading the project with support from the Ministry of Tourism and Tourism New Zealand, has identified the kauri tree as one of two cultural themes with the potential to enhance the region’s cultural point of difference in the tourism marketplace by offering a uniquely Northland experience for visitors.

The Northland Kauri Project will be launched at the TRENZ trade event in Christchurch this week. Its aim is to highlight the large number of opportunities right across Northland to experience kauri both within and outside the forests - to encourage visitors to stay longer and do more. The Kauri Project will be promoted by way of a foldout information map and operator directory that will guide visitors around the region. Creatively designed and written, it tells the story of Northland from the viewpoint of a 2000 year old kauri tree.

Albert Lovell, Chief Executive of the Kauri Museum in Matakohe says he is delighted that the kauri has been recognised for its potential to drive tourism and events in the region.

Mr Lovell also leads an industry group seeking to maximise opportunities around the Kauri Project, “One of the first events to be leveraged off the Kauri Project will be a Northland Kauri Festival which will take place in September,” he says. “This will be the first and largest Kauri celebration in New Zealand, and will run from 19 – 26 September 2005. We will be targeting the Auckland domestic market to come to the region and participate in the week-long celebration.”

Enterprise Northland and Destination Northland will promote the event with a festival calendar, website promotion and through trade events.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Veronika Meduna: The Kaikoura Rebuild

A Scoop Foundation Investigation

Friday will be a big day for people north of Kaikōura – and for hundreds of construction workers who are racing to reopen State Highway 1 in time for the holiday season.

By the afternoon, the South Island’s main transport corridor will be open to traffic again, more than a year after a magnitude 7.8 earthquake mangled bridges and tunnels, twisted rail tracks and buried sections of the road under massive landslides. More>>


BPS HYEFU WYSIWYG: Labour's Budget Plans, Families Package

“Today we are announcing the full details of the Government’s Families Package. This is paid for by rejecting National’s tax cuts and instead targeting spending at those who need it most. It will lift 88,000 children out of poverty by 2021." More>>


Gordon Campbell: On Defence Spending, Alabama, And Dolly Parton

The spending lavished on Defence projects to meet the risks that could maybe, possibly, theoretically face New Zealand in future is breath-taking, given how successive governments have been reluctant to spend even a fraction of those amounts on the nation’s actual social needs. More>>


Members' Bills: End Of Life Choice Bill Passes First Reading

The End of Life Choice Bill in the name of David Seymour has been sent to a select committee for consideration by 76 votes to 44. It is the third time Parliament has voted on the issue in recent decades and the first time such a Bill has made it over the first hurdle. More>>


State Sector: MPI Survives Defrag Of Portfolios

The Ministry for Primary Industries will not be split under the new government, but will instead serve as an overarching body for four portfolio-based entities focused on fisheries, forestry, biosecurity and food safety. More>>


Gordon Campbell: On Vulnerable Kids, RNZ Funding, And Poppy

The decision to remove the word ‘vulnerable’ from the Ministry for Vulnerable Children could well mark a whole shift in approach to the care of children in need... More>>





Featured InfoPages