Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Study: Lions supporters spent $21.7 mill in Chch

Media Release 19 September 2005

Study estimates Lions supporters spent $21.7 million in Chch

A study of spending by overseas visitors to Christchurch for the first rugby test between the All Blacks and the British and Irish Lions suggests the visiting team’s supporters may have put as much as $22 million into the city economy.

The work, by Rotorua-based consultancy APR, is based on 274 visitor interviews done for the Council in the days leading up to and immediately after the 25 June match. The report notes, however, that estimates of the total direct spend by the British and Irish visitors should be viewed cautiously because it is based upon a relatively small sample, with the average multiplied by the population size of 10,650.

By comparing international visitor arrival information for the same period in 2004, APR believes the city was host to 10,650 people from Britain and Ireland who came to Christchurch because of the rugby. It says the total following the tour to New Zealand was 15,150, but of those 4500 arrived after the Christchurch test match.

The Council has commissioned similar research for other sporting events and the Lions tour direct-spend estimate is by far the largest of those studied (the next largest direct spends of events studied are $11.2m for the Fina World Masters Swimming championships in 2002 and $3.4m for the World Wheelchair Games and ISOD World Athletics in 2003).

Estimates of typical event-related spending per person by those from Scotland, England, Wales and Ireland were $3010, $2161, $1742, and $1280 respectively. To factor out spending on international airfares, half the respondents’ travel spend was taken out of the calculations. APR notes the visitors spent more on beverages and food than on accommodation, indicating “a high level of spending on alcoholic beverages”.

Using a standard multiplier formula (an estimate of the amount of additional economic activity generated by each dollar spent) of 1.49, APR says the estimated $21.7m direct spend generated an economic impact of $32.3m and created the equivalent of 290 full-time jobs.

Other findings from the survey include:

- Of those surveyed, most came from England (41 per cent), Wales (22%), Scotland (11%) and Ireland (8%)

- 73% of those surveyed were men; and most (72%) were aged from 20 and 39

- 70% stayed between three and five days in Christchurch

- 70% of survey respondents went to the match

- The most common form of accommodation used was hotel (26%), budget hotel/hostel (20%) and own home/friends/relatives (18%)

- The estimated average spend per supporter was $2168

Asked about the event, respondents were complimentary about the city, with many of the visitors saying they thought the city was clean and that people were friendly.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Sector Opposes Bill: Local Government Bill Timeframe Extended

The Minister of Local Government Peseta Sam Lotu-Iiga has asked the Select Committee to extend the report back date for the Local Government Act 2002 Amendment Bill (No 2). More>>

ALSO:

Breed Laws Don’t Work: Vets On New National Dog Control Plan

It is pleasing therefore to see Louise Upston Associate Minister for Local Government calling for a comprehensive solution... However, relying on breed specific laws to manage dog aggression will not work. More>>

ALSO:

Not Waiting On Select Committee: Green Party Releases Medically-Assisted Dying Policy

“Adults with a terminal illness should have the right to choose a medically assisted death,” Green Party health spokesperson Kevin Hague said. “The Green Party does not support extending assisted dying to people who aren't terminally ill because we can’t be confident that this won't further marginalise the lives of people with disabilities." More>>

ALSO:

General Election Review: Changes To Electoral Act Introduced

More effective systems in polling places and earlier counting of advanced votes are on their way through proposed changes to our electoral laws, Justice Minister Amy Adams says. More>>

Gordon Campbell: On Our Posturing At The UN

In New York, Key basically took an old May 2 Washington Post article written by Barack Obama, recycled it back to the Americans, and still scored headlines here at home… We’ve had a double serving of this kind of comfort food. More>>

ALSO:

Treaty Settlements: Bills Delayed As NZ First Pulls Support

Ngāruahine, Te Atiawa and Taranaki are reeling today as they learnt that the third and final readings of each Iwi’s Historical Treaty Settlement Bills scheduled for this Friday, have been put in jeopardy by the actions of NZ First. More>>

ALSO:

Gordon Campbell: On The Damage De-Regulation Is Doing To Fisheries And Education, Plus Kate Tempest

Our faith in the benign workings of the market – and of the light-handed regulation that goes with it – has had a body count. Back in 1992, the free market friendly Health Safety and Employment Act gutted the labour inspectorate and turned forestry, mining and other workplace sites into death traps, long before the Pike River disaster. More>>

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news