Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Wellington Bucks the National Trend

Media Release
10 November 2005


Wellington Bucks the National Trend

The Ministry of Tourism released statistics on domestic tourism today showing that Wellington is bucking the national trend. According to the Ministry of Tourism’s Domestic Travel Survey, domestic travel in New Zealand in the year ending December 2004 was down 8.5%. Wellington, however, saw an increase of 11.9%.

Bruce Bassett, Research Manager for the Ministry of Tourism, commented that the information from the Domestic Travel Survey confirms feedback from the tourism industry that domestic tourism has slowed down.

Positively Wellington Tourism, however, recognised this trend 12 months ago and radically changed domestic campaigns to reflect it. Because of these changes, Wellington has out-performed the national average.

“We picked up this trend a long time ago and we’ve already reacted to it,” says Tim Cossar, CEO of Positively Wellington Tourism. “The Ministry of Tourism’s Domestic Travel Survey provides valuable information, but the national data is already 11 months old. However, we are pleased to see this data confirms the actions we took 12 months ago.”

Positively Wellington Tourism has several other monitors in place that help it track trends within the sector.

“Because we have other monitors in place, we are able to react more quickly to market trends. When we combine our monitors with other data, we have a more comprehensive understanding of current trends and we are able to adjust our marketing accordingly,” Tim says.

As a result, Wellington is already recording positive results. Positively Wellington Tourism’s Hotel Monitor continues to indicate that the Wellington market is performing well relative to the national market.

“Positively Wellington Tourism continues to lead New Zealand with its domestic marketing programme. We view the domestic market as vital to our future,” Tim says.

“We are currently advocating for better-quality domestic monitoring, and we have co-led the development of the new Regional Visitor Satisfaction Survey. This is not a time to be complacent. The domestic market is under severe pressure and we believe more timely national-level data is required to allow regions to develop more effective marketing programmes.”

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>

ALSO:

Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>

ALSO:

With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>

ALSO:

Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>

ALSO:

Wellington: Predator Free Capital Plan

Wellington City Council (WCC), the Greater Wellington Regional Council (GWRC) and NEXT Foundation, today announced a joint collaboration to make Wellington the first Predator Free capital city in the world. More>>

ALSO:

Gordon Campbell: On Judith Collins’ Efforts At Self Correction

Thousands of prisoners currently in prison may be entitled to an earlier release than expected – and compensation – because Corrections has incorrectly calculated their term of imprisonment. Unless of course, the government buries its mistakes by changing the law and retro-actively getting itself off the hook… More>>

ALSO:

More Justice & Corrections

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news