Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Everything’s Well on the Coromandel

Everything’s Well on the Coromandel

Everything’s Well on the Coromandel

First it was underarm bowling, then they robbed us of cohosting the 2003 Rugby World Cup, finally Tourism Coromandel reckon they might have won one back over the Ozzies.

Australia’s recent marketing campaign has received world wide publicity due to its controversial language, when at the end of the ad they ask “So where the bloody hell are you?” Tourism Coromandel, one of New Zealand’s most popular regions, have responded with an advertisement answering that very question! Tourism Coromandel’s CEO Jim Archibald explains “As soon as we saw they had finished with an open ended question like that at the end of the ad we knew it was ripe for a come-back – we know where everyone is, they’re all enjoying the Coromandel, mate!” Tourism Coromandel worked with Saatchi and Saatchi on the tag line for the ad.

“Of course the ad has other connotations” explains Jim “the fact is with an abundance of seafood, great cuisine, fresh air and the great outdoors, a holiday on the Coromandel does you the world of good, hence the phrase “We’re Bloody Well”.

“And as an industry, we’re doing just as well.

We’ve had a great season this year, with some of our Information Centres reporting a lift of around 20% in visitor traffic through their doors."

“We’ve been careful not to poke fun at our mates in Australia at the same time, as we’re keen to see even more come to The Coromandel and see for themselves what a great place it is to visit."


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines


Also, Loan Interest: Productivity Commission On Tertiary Education

Key recommendations include better quality control; making it easier for students to transfer between courses; abolishing University Entrance; enabling tertiary institutions to own and control their assets; making it easier for new providers to enter the system; and facilitating more and faster innovation by tertiary education providers... More>>


Higher Payments: Wellington Regional Council Becomes A Living Wage Employer

Councillor Sue Kedgley said she was delighted that the Wellington Regional Council unanimously adopted her motion to become a Living Wage employer, making it the first regional council in New Zealand to do so. More>>


Scoop Images:
Dame Patsy Reddy Sworn In As Governor-General

This morning Dame Patsy Reddy was sworn in as the New Zealand Realm’s 21st Governor-General. The ceremony began with a pōwhiri to welcome Dame Patsy and her husband Sir David Gascoigne to Parliament. More>>


Ruataniwha: DOC, Hawke's Bay Council Developer Take Supreme Court Appeal

The Department of Conservation and Hawke's Bay Regional Investment Company (HBRIC) are appealing to the Supreme Court over a conservation land swap which the Court of Appeal halted. More>>


With NZ's Marama Davidson: Women’s Flotilla Leaves Sicily – Heading For Gaza

Women representing 13 countries spanning five continents began their journey yesterday on Zaytouna-Oliva to the shores of Gaza, which has been under blockade since 2007. On board are a Nobel Peace Laureate, three parliamentarians, a decorated US diplomat, journalists, an Olympic athlete, and a physician. A list of the women with their background can be found here. More>>

Gordon Campbell: On The Key Style Of Crisis Management

At Monday’s post Cabinet press conference Key was in his finest wide- eyed “Problem? What problem?” mode. No, there wasn’t really a problem that top MPI officials had been at odds with each other over the meaning of the fisheries policy and how that policy should be pursued... More>>


Mt Roskill: Greens Will Not Stand In Likely Post-Goff By-Election

“The Green Party’s priority is changing the Government in 2017, and as part of that we’ve decided that we won’t stand a candidate in the probable Mt Roskill by-election... This decision shows the Memorandum of Understanding between Labour and the Green Party is working." More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news