Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Waitakere Buses Get a Brand New Look

Media Release

Embargoed until 11.00 on 23 February 2008

Waitakere Buses Get a Brand New Look

From today the Waitakere bus service operated by Stagecoach, is changing its name and its colours.

The new name and look to be unveiled today by his worship the Mayor, Bob Harvey and the CEO of the Auckland Regional Transport Authority, Fergus Gammie is:

Go West

The newly brightly coloured buses reinforce the beauty of the surrounding ranges and their vibrant wildlife. The green colour palette was chosen to emphasise the pride in serving the ‘eco’ city.

Brett Husband, general manager for Go West, said: “The Go West colours and designs were chosen to fuse together the destinations of Waitakere with its rich surroundings, to capture the passion and inspiration that fuels West Auckland. The design itself emerged after consultation with staff and designers.

“The team were invited to be involved in the concepts and had a big hand in the design of the new uniforms as well,” Brett said.

The five different illustrations you will see on the buses show the kowhai, pohutukawa, tui, gecko and pond bird, each made up using the names of destinations to be found on the Go West routes.

Bruce Emson, CEO of NZ Bus, said: “The buses are a lot more than a new name and a new look. They are a new mindset. NZ Bus want to be part of each of the communities it serves, so we decided that instead of one brand for all our buses we would have six community brands. We want our customers to see ‘their’ buses as part of the community.

“Public transport services are all about serving people in a community. They must be focussed on the needs of the people they serve, while also fitting into an overall network.

“The team that makes up Go West are responsible for ensuring their services meet customers’ needs and they have a strong relationship with their communities,” Bruce Emson said.

Go West provides over 3 million rides per year across 90 buses. “We want to grow that and we know the only way to do that is to invest in our people and our fleet to ensure we keep improving the service we offer,” Brett said.

With the new bright green livery and their flora and fauna the buses will be easily recognisable by everyone as Waitakere buses.

The Mayor of Waitakere, Bob Harvey, said: “I applaud the new initiatives of the Waitakere bus service, Go West. I am well aware of the importance of a high quality public transport system for our region. The pride the community will feel in a service that they feel is responsive to their needs will go a long way to encourage people to use the public transport system and retain the large customer base that already use public transport in our region.”

“The council is committed to upping the game in bus service and public transport in Waitakere, and there is no better evidence of this than our public transport hub, the Waitakere Central Bus/Rail interchange.”

“Good transport links are critical particularly with rising fuel costs and a move towards more sustainability. The launch today is another exciting initiative,” he said.

The CEO of the Auckland Regional Transport Authority, Fergus Gammie, congratulated Go West on their new look. "We are pleased to be working with partners like Go West who show their commitment to their customers through continuous innovation and who are working closely with ARTA to build the best public transport system for the region”.

The new Go West branding incorporates new exterior bus livery, new staff uniforms and new promotional material. However, Brett Husband said: “The re-branding is more than skin deep. If our buses are to be the best they can be we must give our people the support they need to deliver great passenger service.”

“The first task was to survey the staff, to get their feedback on how we could do things better to live up to the new brand. There were lots of suggestions for improvement that we are working through. Changes won’t happen overnight but the survey focused us on what we need to give priority to.”

Additional training to support the re-branding has also been implemented. A two-day customer service course has been added to the training programme for new drivers, and all 160 existing staff have completed a new one-day customer service refresher course which, included stress management, presentation and dealing with difficult customers and other road users.

“This course is wide-ranging in nature and will be followed by more specialised courses focusing on specific areas of the customer and driver experience.

“In January this year Go West introduced a ‘Mystery Shopper’ programme. This external audit measures bus tidiness, customer service, presentation, driving style and everything else that forms part of the customers’ experience,” Brett Husband said.

The end

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Greens' Response: Slum-Like Rentals Exposed In Renting Review

“With nearly half of New Zealanders renting, the grim findings of the review are a wakeup call about the true state of rentals in this country. Too many renters are festering in slum-like conditions under the thumb of landlords who have largely unchecked powers and ignore tenants’ complaints when it suits them,” said Green Party social housing spokesperson Marama Davidson. More>>

 

Gordon Campbell: On The Life And Times Of Peter Dunne

The unkind might talk of sinking ships, others could be more reminded of a loaded revolver left on the desk by his Cabinet colleagues as they closed the door behind them, now that the polls in Ohariu had confirmed he was no longer of much use to National. More>>

ALSO:

Gordon Campbell: On Labour’s Campaign Launch

One of the key motifs of Ardern’s speech was her repeated use of the phrase – “Now, what?” Cleverly, that looks like being Labour’s response to National’s ‘steady as it goes’ warning against not putting the economic ‘gains’ at risk. More>>

ALSO:

Lyndon Hood: Social Welfare, Explained

Speaking as someone who has seen better times and nowadays mostly operates by being really annoying and humiliating to deal with, I have some fellow feeling with the current system, so I’ll take this chance to set a few things straight.. More>>

ALSO:

Deregistered: Independent Board Decision On Family First

The Board considers that Family First has a purpose to promote its own particular views about marriage and the traditional family that cannot be determined to be for the public benefit in a way previously accepted as charitable... More>>

ALSO:

Transport Policies: Nats' New $10.5bn Roads Of National Significance

National is committing to the next generation of Roads of National Significance, National Party Transport Spokesperson Simon Bridges says. More>>

ALSO:

Gordon Campbell: On Why Labour Isn’t Responsible For Barnaby Joyce

As a desperate Turnbull government tries to treat the Barnaby Joyce affair as a Pauline Hanson fever dream – blame it on the foreigners! We’re the victims of the dastardly New Zealand Labour Party! – our own government has chosen to further that narrative, and make itself an accomplice. More>>

ALSO:

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election