Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

New Guide Helps Explain Wellington’s Wine Trail

New Guide Helps Explain Wellington’s Wine Trail Signs

Still wondering about the Wine Trail signs that have appeared around the Wellington waterfront? A just-released guide gives full details about the Classic New Zealand Wine Trail, a touring route that Wellington is proud to be part of.

Late last year Wellingtonians spotted new signs popping up, bearing a grape symbol and the words Classic New Zealand Wine Trail. Some scratched their heads, wondering if Oriental Parade had suddenly gained new vineyards.

The new Classic New Zealand Wine Trail Guide helps answer some of these questions. The Trail is a self-drive route for international visitors, which stretches through the five regions of Hawke’s Bay, Tararua, Wairarapa, Wellington and Marlborough. The Wellington signs give visitors directional guidance from the Wairarapa and State Highway 2, through the city, to points of departure such as the interisland ferries and Wellington airport.

“The Classic New Zealand Wine Trail is extremely important for Wellington, in terms of our international visitor marketing,” says Positively Wellington Tourism CEO Tim Cossar. “Wellington sits right in the middle of the touring route, linking Hawke’s Bay and Martinborough to Marlborough. Wellington may not be a wine region in itself, but it is a centre for gourmet excellence and has a great fit within the overall Trail.”

The Classic New Zealand Wine Trail is a similar concept to international touring routes such as South Africa’s Garden Route, California’s Pacific Coast Highway, and France’s Champagne Route. While the route is well-brochured by wholesale agents in markets such as the UK and USA, the signs and guide take it to a new level.

The signs give the Trail a visible presence in Wellington, while the Guide gives international visitors targeted information about the city, including tips about tourism attractions and not-to-be-missed gourmet experiences.

“It’s our goal that all international visitors spend at least two nights in Wellington, as part of their New Zealand experience,” says Tim. “If the latest developments in the Classic New Zealand Wine Trail bring another 5,000 international visitors to Wellington for two nights each year, that would equate to approximately $2 million in additional new spend each year. From the positive feedback we’ve had from offshore travel wholesalers, this number certainly appears possible.”

Wellingtonians interested in grabbing a copy of the Classic New Zealand Wine Trail Guide can find it at the Wellington i-SITE Visitor Centre, in the Civic Square on the corner of Victoria and Wakefield Streets.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Back Again: Government Approves TPP11 Mandate

The Government has approved a negotiating mandate for Trans-Pacific Partnership 11 (TPP11), which will ensure New Zealand businesses remain competitive in overseas markets.

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

.

 
 

Gordon Campbell: On Why Labour Isn’t Responsible For Barnaby Joyce

As a desperate Turnbull government tries to treat the Barnaby Joyce affair as a Pauline Hanson fever dream – blame it on the foreigners! We’re the victims of the dastardly New Zealand Labour Party! – our own government has chosen to further that narrative, and make itself an accomplice. More>>

ALSO:

Rail: Greens Back Tauranga – Hamilton – Auckland Service

The Green Party today announced that it will trial a passenger rail service between Auckland, Hamilton and Tauranga starting in 2019, when it is in government. More>>

ALSO:

Housing: Voluntary Rental Warrant Of Fitness For Wellington

Wellington City Council is partnering with the University of Otago, Wellington, to launch a voluntary Rental Warrant of Fitness for minimum housing standards in Wellington, Mayor Justin Lester has announced. More>>

ALSO:

Treaty: Agreement In Principle Signed With Moriori

“The Crown acknowledges Moriori was left virtually landless from 1870, hindering its cultural, social and economic development. The Crown also acknowledges its contribution to the myths that the people of Moriori were racially inferior and became extinct." More>>

ALSO:

Susan Devoy: Call For Inquiry Into State Abuse Reaches UN

Race Relations Commissioner Dame Susan Devoy is in Geneva and has asked a United Nations committee to urge the New Zealand government to initiate an inquiry into the physical and sexual abuse of children and disabled people held in state institutions. More>>

ALSO:

(Not National): Cross-Party Agreement On Pike River Re-Entry

The commitment was signed this afternoon by the leaders of Labour, United Future, The Maori Party, and the Green Party and, together with the earlier commitment by New Zealand First, means that there is now a Parliamentary majority behind the families’ fight for truth and justice. More>>

ALSO:

Earlier:

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election