Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


KAKA withdraws “1080% Pure – Yeah right” campaign

KAKA withdraws its “1080% Pure – Yeah right” campaign
Lawyer Claims 100%Pure/Clean/Green N.Z. Brand IP Breach

A community group behind a campaign to stop the broad scale, indiscriminate use of sodium monofluoroacetate (1080) poison in wilderness areas of the South Island of New Zealand has agreed to withdraw its “1080% Pure – Yeah Right” protest campaign following a legal request from Tourism New Zealand (TNZ).

Karameans Advocating Kahurangi Action (KAKA) – a community group established in January 2008 – was using the derivation of TNZ’s international brand campaign through media, the internet and other means to draw national and international attention to the air-dropping of baits across one of the country’s most pristine environments.

“We are absolutely committed to protecting the integrity of New Zealand’s position as one of the world’s most unspoilt environments – that being the whole point of our campaign,” a KAKA spokesperson said.

“We have been asked to stop using a derivation of Tourism New Zealand’s brand positioning by its lawyers because of the potential damage it may do to the nation’s reputation overseas – and of course we will.

“But we would also ask that those behind the indiscriminate aerial poison baiting of wilderness areas also stop their environmental vandalism for exactly the same reason – they’re killing the integrity of New Zealand’s clean and green position in the world’s psyche, quite apart from the significant collateral damage they’re doing to the environment.”

The broad-scale indiscriminate use of 1080 by the Animal Health Board (AHB) and the Department of Conservation (DOC) continues to have a devastating effect on the environment: decimating native birdlife; unbalancing ecosystems; and polluting soil and water. It also raises significant and justifiable human health concerns. KAKA will continue to work toward genuinely clean, green, 100% pure solutions to the problems of possum control and bovine Tb eradication so that New Zealanders can promote their country and their primary products to the world with confidence and pride.

DOC and the AHB have been indiscriminately aerially dropping 1080 poison on the West Coast and many other regions in New Zealand to kill possums– a strategy strongly opposed by local communities, tourism operators and the many international eco-tourism visitors to the country.

Despite agreeing to withdraw its “1080% Pure. Yeah Right!” and “Clean Green New Zealand Yeah Right!” campaign, KAKA will continue to draw public attention to the ongoing, expanding and increasingly detrimental effect of the indiscriminate use of 1080 by the AHB and DOC on the promotion of New Zealand as a 100%Pure/Clean/Green country.

“We believe strongly that this practice seriously undermines campaigns by TNZ to promote New Zealand as a preferred international tourist destination and campaigns by other marketing bodies to promote New Zealand’s primary products on the international market.”

Many KAKA members are tourism business operators who are extremely concerned about the ongoing, broad-scale indiscriminate use of 1080 by DOC and the AHB and the negative impact this is having on New Zealand’s environment, our respective businesses, the tourism industry and TNZ’s “Clean Green/100%Pure New Zealand” brands.


Letter to KAKA from TNZ Lawyer (PDF)

© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Another Leader Exiting: Statement From Peter Dunne

I have concluded, based on recent polling, and other soundings I have been taking over the last few weeks, that, the volatility and uncertainty notwithstanding, there is now a mood amongst Ōhāriu voters for a change of MP, which is unlikely to alter...

“I have therefore decided that it is time for me to stand aside, so the people of Ōhāriu can elect a new electorate MP. More>>


Gordon Campbell: On Labour’s Campaign Launch

One of the key motifs of Ardern’s speech was her repeated use of the phrase – “Now, what?” Cleverly, that looks like being Labour’s response to National’s ‘steady as it goes’ warning against not putting the economic ‘gains’ at risk. More>>


Shiny And Chrome: Nats' New $10.5bn Roads Of National Significance

National is committing to the next generation of Roads of National Significance, National Party Transport Spokesperson Simon Bridges says. More>>


Gordon Campbell: On Why Labour Isn’t Responsible For Barnaby Joyce

As a desperate Turnbull government tries to treat the Barnaby Joyce affair as a Pauline Hanson fever dream – blame it on the foreigners! We’re the victims of the dastardly New Zealand Labour Party! – our own government has chosen to further that narrative, and make itself an accomplice. More>>


Rail: Greens Back Tauranga – Hamilton – Auckland Service

The Green Party today announced that it will trial a passenger rail service between Auckland, Hamilton and Tauranga starting in 2019, when it is in government. More>>


Housing: Voluntary Rental Warrant Of Fitness For Wellington

Wellington City Council is partnering with the University of Otago, Wellington, to launch a voluntary Rental Warrant of Fitness for minimum housing standards in Wellington, Mayor Justin Lester has announced. More>>


Treaty: Agreement In Principle Signed With Moriori

“The Crown acknowledges Moriori was left virtually landless from 1870, hindering its cultural, social and economic development. The Crown also acknowledges its contribution to the myths that the people of Moriori were racially inferior and became extinct." More>>





Featured InfoPages

Opening the Election