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Zealandia Exciting Addition to Wellington Tourism

Media Release
Tuesday 2 December 2008
Embargoed until 6pm

Zealandia Exciting Addition to Wellington Tourism

Karori Sanctuary’s new consumer brand, Zealandia, is a visionary addition to the Wellington tourism offering, Positively Wellington Tourism CEO David Perks says.

The Sanctuary Trust launched the new brand for Wellington’s award-winning conservation attraction at a function at Tourism New Zealand’s offices tonight.

‘Zealandia’ is the name of a lost landmass that broke away from the super-continent Gondwana 80 million years ago, “Zealandia is a must-do on any visit to Wellington,” Mr Perks says.

“Alongside Wellington’s other iconic attractions such as Te Papa and the new developments underway at Carter Observatory, it tells the stories of our past, present and future and reinforces that Wellington is not just New Zealand’s capital city and political centre, it’s the heart of our nation."

Mr Perks applauded the Trust on its vision.

“Zealandia is a very emotive, powerful brand and is perfectly positioned for Wellington’s international tourism markets, as well as being something that all New Zealanders can be proud of and enjoy."

The attraction’s visitor centre, due to open in 2010, will showcase New Zealand’s natural history and the story of its world-renowned conservation movement.

“Positively Wellington Tourism will soon be implementing a new sustainable tourism support programme to help others in the industry do their part to help support the 100% Pure promise that Zealandia will showcase,” Mr Perks says.

“Four Wellington businesses have already been among the first to acquire Qualmark’s Enviro-Gold mark. But while a lot is already being done, we can and must do more."


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