Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Santa Parade To Lift Christchurch Christmas Spirit


Media Release for immediate use 5 December 2008

Santa Parade To Lift Christchurch Christmas Spirit

On Sunday 7 December Santa will take to the streets of Christchurch for the 61st time to lift the city’s spirits in the lead up to the festive season.

This year’s Santa Parade is likely to be bigger and better than previous years, with more than 135 groups participating in the parade, including many new ones.

Santa Parade principal sponsor Smiths City says the current economic climate makes this year’s event especially important.

“This is the fifth year we have sponsored the much loved parade. We are proud to have our name associated with such an established event in the city’s calendar. We acknowledge that times are particularly tough at the moment for many sectors of the community and that is why we feel it’s important to continue our support of this iconic event,” says Smiths City Marketing Manager Pete Dickie.

“The Santa Parade is a great family occasion which more than 120,000 people flock to each year. In 20 or 30 years time the children at this year’s parade will be bringing their kids along to enjoy the sights and sounds,” he says.

“Smiths City started out in Christchurch as a store for all of the family. These days we have more than 24 stores across the country. It makes perfect sense for us to get behind a local event that has been enjoyed by many for generations,” he adds.

Christchurch Mayor Bob Parker says this city is lucky to have local businesses such as Smiths City supporting major events which benefit the whole community.

“The time and money Smiths City puts into ensuring the Santa Parade is a success is invaluable. Every year kids of all ages look forward to seeing Santa on top of his huge sleigh, ably supported by his reindeer. Without this kind of support, not to mention the enormous hours put in by volunteers, the event would simply not take place,” he says.

“During these tough economic times it is wonderful to have something fun and cheerful to brighten the mood in anticipation of Christmas,” he adds.

Each year Smiths City staff has a ‘hands-on’ involvement with the Santa Parade. Marketing Manager Pete Dickie is on the Santa Parade Trust and also plays an important role on the day.

“When we decided to support the Santa Parade, we wanted to have a hands on involvement rather than just writing out cheques. Many of our staff are involved in a variety of roles on the day to ensure it runs smoothly. In fact, I have the privilege of driving the first float in the parade - the Little Drummer Boy. It is the float which has led the parade for 60 years,” he says.

In all, Smiths City sponsors three floats; the Little Drummer Boy, the Fire Engine and the Old King Cole float.

Each year the Trust invests time and money into creating new characters to keep the event up-to-date for everyone who visits.

The parade starts at 2pm from the corner of Moorhouse Avenue and Colombo Street and ends at around 3.15pm in Kilmore Street, between Colombo and Durham Streets. The route is 1.6 kilometres long.

ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Back Again: Government Approves TPP11 Mandate

The Government has approved a negotiating mandate for Trans-Pacific Partnership 11 (TPP11), which will ensure New Zealand businesses remain competitive in overseas markets.

Trade Minister Todd McClay says New Zealand will be pushing for the minimal number of changes possible to the original TPP agreement, something that the remaining TPP11 countries have agreed on. More>>

ALSO:

.

 
 

Gordon Campbell: On Why Labour Isn’t Responsible For Barnaby Joyce

As a desperate Turnbull government tries to treat the Barnaby Joyce affair as a Pauline Hanson fever dream – blame it on the foreigners! We’re the victims of the dastardly New Zealand Labour Party! – our own government has chosen to further that narrative, and make itself an accomplice. More>>

ALSO:

Rail: Greens Back Tauranga – Hamilton – Auckland Service

The Green Party today announced that it will trial a passenger rail service between Auckland, Hamilton and Tauranga starting in 2019, when it is in government. More>>

ALSO:

Housing: Voluntary Rental Warrant Of Fitness For Wellington

Wellington City Council is partnering with the University of Otago, Wellington, to launch a voluntary Rental Warrant of Fitness for minimum housing standards in Wellington, Mayor Justin Lester has announced. More>>

ALSO:

Treaty: Agreement In Principle Signed With Moriori

“The Crown acknowledges Moriori was left virtually landless from 1870, hindering its cultural, social and economic development. The Crown also acknowledges its contribution to the myths that the people of Moriori were racially inferior and became extinct." More>>

ALSO:

Susan Devoy: Call For Inquiry Into State Abuse Reaches UN

Race Relations Commissioner Dame Susan Devoy is in Geneva and has asked a United Nations committee to urge the New Zealand government to initiate an inquiry into the physical and sexual abuse of children and disabled people held in state institutions. More>>

ALSO:

(Not National): Cross-Party Agreement On Pike River Re-Entry

The commitment was signed this afternoon by the leaders of Labour, United Future, The Maori Party, and the Green Party and, together with the earlier commitment by New Zealand First, means that there is now a Parliamentary majority behind the families’ fight for truth and justice. More>>

ALSO:

Earlier:

 
 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election