Rugby Legend Gets Kick Out Of Queenstown

Tuesday, 20 July 2010, 5:58 pm
Press Release: Destination Queenstown

Rugby Legend Gets Kick Out Of Queenstown Attractions

During a whirlwind two-day visit to Queenstown, South African rugby legend Bob Skinstad threw himself – literally! – into experiencing firsthand what the resort has to offer Rugby World Cup visitors next year.

The former Springbok captain turned sports presenter, entrepreneur, blogger and tweeter is touting Queenstown as a “must-see, must-do destination” after skiing, jet boating, golfing, and doing a 134m bungy jump.

Mr Skinstad, who left Queenstown today (20 July), is in New Zealand as part of a Tourism New Zealand-led initiative to film mini-documentaries showcasing what the country has to offer South African visitors considering coming to RWC 2011.

His experiences have been aired on South Africa's leading sports broadcast channel ‘SuperSport’ before the Tri-Nations games and footage will also be used on popular rugby blogs, YouTube and on Tourism New Zealand's website.

Destination Queenstown hosted Mr Skinstad while he was in town and CEO Tony Everitt believes it’s a fantastic way of getting New Zealand and Queenstown directly in front of key rugby audiences.

“South Africa is a great rugby nation and, as defending Rugby World Cup champions, is an important target market.

“It doesn’t get much better than having a rugby legend like Bobby Skinstad telling fans why they should come to New Zealand and why they should stay longer and do more. The timing is perfect because individual ticket sales launch in South Africa in early September.”

The Queenstown segment could possibly air on SuperSport just before the Wallabies versus Springboks Tri-Nations game this Saturday (24 July).

Mr Everitt says Destination Queenstown will be working closely with Tourism New Zealand in the lead-up to Rugby World Cup 2011 to maximise opportunities in showcasing Queenstown as a must-see destination for RWC visitors.

Bob Skinstad getting ready to bungy

ENDS

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Rugby Legend Gets Kick Out Of Queenstown

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