Explore NZ with AA Tourism’s Futuristic iPhone App

Thursday, 9 December 2010, 11:11 am
Press Release: Automobile Association

Explore New Zealand with AA Tourism’s Futuristic iPhone App

AA Tourism has today launched XplrNZ, an innovative iPhone application enabling travellers to access travel information at the touch of their iPhone screen

AA Tourism’s General Manager Online, Roger Slater, says XplrNZ is about exploring New Zealand and having access to up to the minute travel information before going on holiday, as well as during it.

“XplrNZ makes it possible for iPhone users to download accommodation, maps, hot travel deals and much more.”

“This new application is one more way of alerting people to their surroundings and informing them about things to see and do in the area that they may not have been otherwise aware of,” says Mr Slater.

AA Tourism’s focus over the last five years has been to drive the domestic tourism market and XplrNZ is just one more way of making it easier for travellers to see more of New Zealand.

XplrNZ has taken 10 months of development by Dunedin based company i-Visit. While XplrNZ is currently only available to iPhone users, an Android version of the application is in development and will be released in early 2011.

CEO of i-Visit, Pierre-Emmanuel Perruchot de La Bussiere says, in today’s fast-paced society, the mobile phone is the seventh media.

“Mobile phones are everywhere, always in your pocket, always on, always ready when you want it. By merging our cutting edge technology with AA Tourism’s content we have created an app that stands out above the rest. This application is also free for users to download,” says Mr Perruchot de la Bussiere

Special features and highlights of XplrNZ include:

• Augmented reality (camera view of New Zealand)

• Interactive maps

• Location based hot deals

• Accommodation search and booking system

• 101 Must Do’s

• Great Kiwi Road Trips

• Been There - traveller reviews

For more information, and to download XplrNZ, visit www.aatravel.co.nz/xplrnz

Ends

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Explore NZ with AA Tourism’s Futuristic iPhone App

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