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DTR reports pre-Christmas retail sales up

DTR reports pre-Christmas retail sales up

AUCKLAND, 21 December 2010 – New Zealand retailer dtr is celebrating a successful end to the year with its most profitable quarter since launching a national rebrand of its 21 retail stores three years ago.

The company today announced it is anticipating a 40 percent increase in EBIT in the FY11 Financial Year, which has come about thanks largely to the popularity of its Easi-Own flexible consumer financing plans.

“Our rebranding efforts have been closely tied to our core product offering,” says dtr’s Managing Director, Mark Spring; “We aim to provide a friendly and fair service that helps our customers own the products we sell with the assistance of simple weekly payment plans.”

Mr Spring says sales for the September – November period were up 11 percent on the previous year.

He says the favourable result is the culmination of a considered and consistent effort to boost the profitability of the company following a management buy-out in November 2006.

dtr offers a wide range of products including audio visual, whiteware, furniture, fitness equipment, mobiles, computers and gaming, with brands like Sony, Panasonic, LG, Simpson, Vodafone, Playstation and Sleepyhead, among others.

For more information visit wwwdtr.co.nz

ENDS

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