Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Nestlé Hottest Bakers National Survey Results

Nestlé Hottest Bakers National Survey Results

Almost all of us are confident bakers who think our own home baking tastes better than store bought

Females are the baking queens, doing more baking than their male counterparts and baking mums are our most important teachers

Men are baking - though not as confidently or frequently and are more likely than women to buy rather than bake when they need to bring a “plate”

Results from the Nestlé Hottest Bakers National survey, conducted by Colmar Brunton, shows that 85% of us bake and have baked something from scratch during the past twelve months.

Overall the frequency of baking is reported to be on the increase with 41% of surveyed female bakers doing so at least weekly, while in total 75% of bakers surveyed have baked something from scratch within the past month.

Despite the widespread increase across different demographics, mums still set the standard with many considering their mum to be a better baker than themselves. While 23% of bakers surveyed think they are better than their mums at baking, 39% of those surveyed rate themselves as good as Mum, and 36% of those surveyed rate themselves as not as good, there were some clear gender differences.

Men were less likely than women to say they were better than their mums. Only 15% of men surveyed say they are better than their mum, whereas 56% of males surveyed say their baking skills were inferior to their mums. Of all male and female bakers, 68% of those surveyed reported that mum had a role in teaching them to bake far more than those who were taught at school.

When a “plate” is needed few women would fake it, with 93% of surveyed baking women reporting that they would bake themselves, 13% of those surveyed buying something and a very small 3% surveyed getting someone else to do it.

Men on the other hand were far more likely to buy something (27% surveyed) or get someone else to make it (14% surveyed) although 74% surveyed did report that they would bake something themselves.

Paula Midgley, winner of Nestlé New Zealand’s Hottest Home Baker, says baking for her is about enjoyment of the process and the end results.

“It was great to see that most people bake because they think it tastes better than the store-bought alternative and because they enjoy it. That’s me too.

“Baking can also be a family activity, it was traditionally seen as something Mum did to fill the ‘tins’ for the week ahead but it can also be a fun and educational activity for the kids,” says Midgely.

Knowing what is in their food and cost savings were important to people, but surprisingly less so than taste and the enjoyment of home baking.

Nestlé spokesperson Maurice Gunnell says he is not surprised that Mums are still seen as the best bakers, but cautions people to look towards the younger generations to spot the longer term trends.

“Baking has traditionally been associated with women but men are also coming into their own with 89% of surveyed male home bakers saying they are either very or quite confident bakers.”

“Overall the increased frequency of baking is reflected in sales of baking ingredients with some ingredients more popular than others. Our own NESTLÉ Cocoa and Cooking Chocolate sales grew about two times ahead of the category growth last year showing that people are looking for quality ingredients to get the best result for their home baking,” says Gunnell.

Those old family recipes are living on with around 50% of bakers surveyed having a favourite recipe that has been passed down through the generations.

Cakes are the most popular baked item with 27% of respondents baking cakes most. Muffins and biscuits followed at 23% and 18% respectively. Not surprisingly, during these health conscious times, pastries are the least popular baked item.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Saudi Oil Refinery Crisis

So the US and the Saudis claim to have credible evidence that those Weapons of Oil Destruction came from Iran, their current bogey now that Saddam Hussein is no longer available.

Evidently, the world has learned nothing from the invasion of Iraq in 2003 when dodgy US intel was wheeled out to justify the invasion of Iraq, thereby giving birth to ISIS and causing the deaths of hundreds of thousands of people. More>>


PM To Japan, New York: Ardern To Meet Trump During UN Trip

“I’m looking forward to discussing a wide range of international and regional issues with President Trump, including our cooperation in the Pacific and the trade relationship between our countries." More>>

PM's Post-Cab: "A Way Forward"

At Monday's post-cabinet press conference, Prime Minister Jacinda Ardern announced a number of actions in response to the Labour Party's mishandling of sexual assault complaints. More>>


Gordon Campbell: On Allegations Of Left Wing Media Bias

“Left wing bias” accusations date back at least to the mid 1990s... The charge of left wing bias was ridiculous then, and is ridiculous now. More>>

Next Wave Of Reforms: Gun Registration And Licensing Changes Announced

“The Bill includes a register to track firearms and new offences and penalties that can be applied extraterritorially for illegal manufacture, trafficking, and for falsifying, removing, or altering markings – which are a new requirement under the Firearms Protocol.” More>>


Gordon Campbell: On Labour’s Mishandling Of The Alleged Sexual Assault

The focus of Labour’s alleged sexual assault scandal has now shifted from the party organisation to the Beehive... This is now a crisis of Beehive management and response, not something occurring at a distance within the party organisation. More>>


'History Rectified': Rua Kēnana To Be Pardoned

An official pardon for Tūhoe prophet and leader Rua Kēnana is one step closer after the Te Pire kia Unuhia te Hara kai Runga i a Rua Kēnana: Rua Kēnana Pardon Bill was read in Parliament for the first time today. More>>


Mental Health: Initial Mental Health And Wellbeing Commission Appointed

The Government has announced details of the initial Mental Health and Wellbeing Commission which will play a key role in driving better mental health in New Zealand. More>>


people outside the meeting house at WaitangiEducation: NZ History To Be Taught In All Schools

“We have listened carefully to the growing calls from New Zealanders to know more about our own history and identity. With this in mind it makes sense for the National Curriculum to make clear the expectation that our history is part of the local curriculum and marau ā kura in every school and kura,” Jacinda Ardern said. More>>


Sexual Assault Claims Mishandled: Labour Party President Resigns

Jacinda Ardern: “This morning I was provided some of the correspondence from complainants written to the party several months ago. It confirms that the allegations made were extremely serious, that the process caused complainants additional distress, and that ultimately, in my view, the party was never equipped to appropriately deal with the issue…" More>>





InfoPages News Channels