New mountain biking video web series for Queenstown

Tuesday, 31 January 2012, 3:48 pm
Press Release: Destination Queenstown

New mountain biking video web series for Queenstown

Queenstown, New Zealand (31 January 2012) - A cutting edge youth-oriented video web series showcasing Queenstown’s diversity as a top mountain biking destination has been launched worldwide.

Destination Queenstown is a sponsor of Diaries Down Under’s inspirational new four-part ‘Summer Series’ which follows riders tackling some the region’s best terrain as well as enjoying the spectacular lake and alpine scenery and world-class experiences Queenstown has to offer.

The series is presented by local personality and mountain bike aficionado Josh Clark and captured by cameraman Ben Ryan. Destination Queenstown previously partnered with the Diaries Down Under team for their highly successful Winter Series.

The episodes will air throughout the summer season and are expected to attract a web audience of around 75,000 per episode as well as reaching a television audience of 300,000 per episode on Fuel TV in Australia.

Destination Queenstown CEO Tony Everitt said the Winter Series was so successful that it was a “natural progression” to partner with Diaries Down Under to promote mountain biking.

“It’s a great way of marketing Queenstown to a dedicated mountain biking audience as a must-visit travel and adventure destination during the Southern Hemisphere summer.

“Diaries Down Under aligns perfectly with the younger demographic and is a fun and innovative way of showcasing what’s hot on and off Queenstown’s tracks,” he said.

Diaries Down Under cameraman and producer Ben Ryan believes there’s no better way to encourage keen mountain bikers to visit than to actually show them what’s on offer.

“Our series allows them to get a sense of the mind-blowing scenery and range of tracks for all abilities. Once you’ve seen it you’ll be hooked.”

Check out the first two episodes at www.diariesdownunder.com/summer/

ENDS

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