Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search


Kiwi households spend an astounding 16,810 hours cleaning

Media Release
7 November 2012

Kiwi households spend an astounding 16,810 hours cleaning with Home Heroes challenge

Over a six-week period 1,161 Kiwi families clocked up an astounding 16,810 hours of cleaning, the equivalent of just over 700 days or 23 months, as part of the first ever Home Heroes online challenge.

Home Heroes, an online game conducted by Reckitt Benckiser, makers of Dettol, Finish, Harpic, Vanish and BAM, helps transform cleaning from a daily chore into a fun competition for the whole family. Families battled it out against each other by completing a number of cleaning challenges in a quest to become the top cleaner in their household.

In a survey* conducted prior to the challenge, more than 57 per cent of parents were desperate to enlist help when it came to the household chores and 26 per cent believed their children were the main hindrance when it came to getting the cleaning done.

The Home Heroes game aimed to deal with this issue by encouraging kids to carry out household chores by giving them points and prizes when they completed their set tasks. An online leader board allowed players to measure their results and progress against other members of the family, friends and neighbours.

“Home Heroes has been a huge success in its first year and the feedback we’ve received from families across the country so far has been fantastic,” says Reckitt Benckiser New Zealand Marketing Director, Joerg Stockburger.

“The programme has definitely appealed to the competitive nature of Kiwis, and particularly that of the family unit, where bragging rights are a strong motivation. Many participants found that the kids were too busy trying to collect points to even realise they were helping with the chores,” he adds.

Rachel Goodchild, a leading parenting and education coach, enjoyed putting her own children to the Home Heroes test. "I’m a big believer in getting children to work around the house, in part to keep me sane as a working mother but also because I'm all about raising children into adults who can look after themselves. Every dish washed and every table wiped is one step closer to them becoming an adult I know will cope well when they leave home. The best thing of all is it also helps us as a family to see cleaning is a shared responsibility,” she says.

Tasks cited by participants as the most popular included carpet cleaning and cleaning the cat and dog bowl. Surprisingly cleaning the bathroom also came out as one of the more popular tasks, although cleaning the toilet was among the least favourite.

“We recognise that cleaning is considered a burden in many households and most would prefer to be spending time on something else. This programme reinforces the notion of ‘many hands make light work’ to encourage the sharing of chores amongst all family members, in order to give parents back more time for the important things in life,” adds Stockburger.

Reckitt Benckiser hopes that Home Heroes has helped to create more long-term positive habits when it comes to distributing chores fairly amongst members of the household and we encourage families to keep up the good work.

To sign up or find out more visit www.home-heroes.co.nz

Editor’s Note: Nationwide survey* conducted by e-Lounge with a base of 1,836 respondents.


© Scoop Media

Parliament Headlines | Politics Headlines | Regional Headlines



Labour: Little Announces New Shadow Cabinet

“Labour had an impressive intake of fresh faces after last year’s election and newest MPs have now had a year to show what they’re made of. This reshuffle rewards hard work and continues my drive to renew our Caucus line up." More>>

Whaling: NZ Deeply Disappointed By Japan's Decision

“New Zealand is strongly opposed to whaling in the Southern Ocean. We call on Japan to take heed of the 2014 International Court of Justice decision and international scientific advice concerning their whaling activities.” More>>


Relevant Consents Gained: Government Unveils RMA Reform Package

The government has formally hauled down the flag on its attempts to alter the balance of environmental and economic priorities in the Resource Management Act, unveiling a 180-page Resource Legislation Amendment Bill containing reforms that have been largely endorsed by most political parties. More>>


Closing Schools And Such: Interim Redcliffs Decision Announced

“While the school’s board has argued that circumstances that could give rise to potential disruption are extremely unlikely, advice from technical experts has shown these concerns cannot be ruled out." More>>


Jane Kelsey: High Court Can’t Make Groser Provide TPPA Information Faster

‘This week we went back to court to challenge Trade Minister Groser’s stalling tactics over the release of information on the Trans-Pacific Partnership Agreement negotiations, following a High Court order that he reconsider the Official Information Act request I made last January’, said University of Auckland law professor Jane Kelsey, first applicant in the case. More>>

Werewolf 58: No Climate For Change

The last time the global community tried to take collective action on climate change the world’s leaders finally came to agree that every not-too-onerous effort should be made to hold global warming to 2°C above the pre-industrial average. At Paris, all 150 participant countries nations will have put forward their pledges... On the information available, New Zealand's is the second weakest contribution of any nation in the developed world. More>>


Lambton Quay Shutdown: Object Was Made To Look Like Bomb

Police cordoned off part of Lambton Quay Wednesday afternoon, saying that a suspicious package had been found. Buildings were evacuated and buses were detoured. The army’s explosive ordnance disposal unit was brought to the Quay. More>>


Public Sector Still Shrinking: Record Low Number Of 'Backroom Bureaucrats'

Ongoing restraint in the public sector and a focus on better frontline services has seen a further reduction in the number of core Government employees, State Services Minister Paula Bennett says. More>>


Disobeying The Law: Police Censorship Of Crime Research “An Outrage”

The Green Party is calling on Police Minister Michael Woodhouse to ensure Police scrap controversial contracts that place onerous restrictions on academic researchers’ access to Police data, the Green Party says. More>>


Get More From Scoop



Search Scoop  
Powered by Vodafone
NZ independent news