Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Kiwi households spend an astounding 16,810 hours cleaning

Media Release
7 November 2012

Kiwi households spend an astounding 16,810 hours cleaning with Home Heroes challenge

Over a six-week period 1,161 Kiwi families clocked up an astounding 16,810 hours of cleaning, the equivalent of just over 700 days or 23 months, as part of the first ever Home Heroes online challenge.

Home Heroes, an online game conducted by Reckitt Benckiser, makers of Dettol, Finish, Harpic, Vanish and BAM, helps transform cleaning from a daily chore into a fun competition for the whole family. Families battled it out against each other by completing a number of cleaning challenges in a quest to become the top cleaner in their household.

In a survey* conducted prior to the challenge, more than 57 per cent of parents were desperate to enlist help when it came to the household chores and 26 per cent believed their children were the main hindrance when it came to getting the cleaning done.

The Home Heroes game aimed to deal with this issue by encouraging kids to carry out household chores by giving them points and prizes when they completed their set tasks. An online leader board allowed players to measure their results and progress against other members of the family, friends and neighbours.

“Home Heroes has been a huge success in its first year and the feedback we’ve received from families across the country so far has been fantastic,” says Reckitt Benckiser New Zealand Marketing Director, Joerg Stockburger.

“The programme has definitely appealed to the competitive nature of Kiwis, and particularly that of the family unit, where bragging rights are a strong motivation. Many participants found that the kids were too busy trying to collect points to even realise they were helping with the chores,” he adds.

Rachel Goodchild, a leading parenting and education coach, enjoyed putting her own children to the Home Heroes test. "I’m a big believer in getting children to work around the house, in part to keep me sane as a working mother but also because I'm all about raising children into adults who can look after themselves. Every dish washed and every table wiped is one step closer to them becoming an adult I know will cope well when they leave home. The best thing of all is it also helps us as a family to see cleaning is a shared responsibility,” she says.

Tasks cited by participants as the most popular included carpet cleaning and cleaning the cat and dog bowl. Surprisingly cleaning the bathroom also came out as one of the more popular tasks, although cleaning the toilet was among the least favourite.

“We recognise that cleaning is considered a burden in many households and most would prefer to be spending time on something else. This programme reinforces the notion of ‘many hands make light work’ to encourage the sharing of chores amongst all family members, in order to give parents back more time for the important things in life,” adds Stockburger.

Reckitt Benckiser hopes that Home Heroes has helped to create more long-term positive habits when it comes to distributing chores fairly amongst members of the household and we encourage families to keep up the good work.

To sign up or find out more visit www.home-heroes.co.nz

Editor’s Note: Nationwide survey* conducted by e-Lounge with a base of 1,836 respondents.

-ENDS-

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Anzac Issue Out Now: Werewolf 47

Hi and welcome to the 47th edition of Werewolf, published on the eve of Anzac Day. Its become a cliché to describe Gallipolli as the crucible of this country’s identity, yet hold on... Isn’t our national identity supposed to be bi-cultural... and wouldn’t that suggest that the New Zealand Wars of the 19th century is a more important crucible of national identity than those fought on foreign soil?

Yet as Alison McCulloch eloquently reveals in this month’s cover story, New Zealand devotes a mere fraction of its attention span and funding resources to commemorating the New Zealand Wars compared to what it devotes to the two world wars, Vietnam and Afghanistan... More>>

 

Parliament Today:

Spookwatch: New Inspector-General Of Intelligence And Security Appointed

Prime Minister John Key hasannounced the appointment of Cheryl Gwyn as Inspector-General of Intelligence and Security. The appointment was made by the Administrator of the Government on behalf of the Governor General and is for a term of three years. More>>

Crowdsourcing: Green Party Launches Internet Rights And Freedoms Bill

The Green Party has today launched the Internet Rights and Freedoms Bill, New Zealand’s first ever Bill crowdsourced by a political party. More>>

ALSO:

Gordon Campbell: On The Shane Jones Departure

Shane Jones has left Parliament in the manner to which we have become accustomed, with self interest coming in first and second, and with the interests of the Labour Party (under whose banner he served) way, way back down the track. More>>

COMMENT:

Multimedia: PM Post-Cabinet Press Conference - April 22 2014

The Prime Minister met with reporters to discuss: • The recent improvement in the economy with a growing job market • Income and wealth inequality • Easter trading laws • The New Zealander killed in a drone strike in Yemen... More>>

ALSO:

Easter Trading: Workers 'Can Kiss Goodbye To Easter Sunday Off'

The Government’s decision to “reprioritise” scarce labour inspector resources by abandoning the enforcement of Easter Sunday Shop Trading laws means workers can kiss goodbye to a guaranteed day off, says Labour’s Associate Labour Issues spokesperson Darien Fenton. More>>

ALSO:

ACT Don't Go For Maximum Penalty: Three Strikes For Burglary, Three Years Jail

Three strikes for burglary was introduced to England and Wales in 1999. As in New Zealand, burglary was out of control and given a low priority by the police and the courts. A Labour government passed a three strikes law whereby a third conviction for burglaries earned a mandatory three years in prison... More>>

ALSO:

Gordon Campbell: On Drone Strikes And Judith Collins‘ Last Stand

The news that a New Zealand citizen was killed last November in a US drone attack in Yemen brings the drones controversy closer to home. More>>

ALSO:

Elections: New Electorate Boundaries Finalised

New boundaries for the country’s 64 General and seven Māori electorates have been finalised – with an additional electorate created in Auckland. More>>

ALSO:

Policies: Labour’s Economic Upgrade For Manufacturing

Labour Leader David Cunliffe has today announced his Economic Upgrade for the manufacturing sector – a plan that will create better jobs and higher wages. More>>

ALSO:

Gordon Campbell: On The Life And ACC Work Of Sir Owen Woodhouse

With the death of Sir Owen Woodhouse, the founding father of the Accident Compensation Scheme, New Zealand has lost one of the titans of its post-war social policy. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news