Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Kiwi households spend an astounding 16,810 hours cleaning

Media Release
7 November 2012

Kiwi households spend an astounding 16,810 hours cleaning with Home Heroes challenge

Over a six-week period 1,161 Kiwi families clocked up an astounding 16,810 hours of cleaning, the equivalent of just over 700 days or 23 months, as part of the first ever Home Heroes online challenge.

Home Heroes, an online game conducted by Reckitt Benckiser, makers of Dettol, Finish, Harpic, Vanish and BAM, helps transform cleaning from a daily chore into a fun competition for the whole family. Families battled it out against each other by completing a number of cleaning challenges in a quest to become the top cleaner in their household.

In a survey* conducted prior to the challenge, more than 57 per cent of parents were desperate to enlist help when it came to the household chores and 26 per cent believed their children were the main hindrance when it came to getting the cleaning done.

The Home Heroes game aimed to deal with this issue by encouraging kids to carry out household chores by giving them points and prizes when they completed their set tasks. An online leader board allowed players to measure their results and progress against other members of the family, friends and neighbours.

“Home Heroes has been a huge success in its first year and the feedback we’ve received from families across the country so far has been fantastic,” says Reckitt Benckiser New Zealand Marketing Director, Joerg Stockburger.

“The programme has definitely appealed to the competitive nature of Kiwis, and particularly that of the family unit, where bragging rights are a strong motivation. Many participants found that the kids were too busy trying to collect points to even realise they were helping with the chores,” he adds.

Rachel Goodchild, a leading parenting and education coach, enjoyed putting her own children to the Home Heroes test. "I’m a big believer in getting children to work around the house, in part to keep me sane as a working mother but also because I'm all about raising children into adults who can look after themselves. Every dish washed and every table wiped is one step closer to them becoming an adult I know will cope well when they leave home. The best thing of all is it also helps us as a family to see cleaning is a shared responsibility,” she says.

Tasks cited by participants as the most popular included carpet cleaning and cleaning the cat and dog bowl. Surprisingly cleaning the bathroom also came out as one of the more popular tasks, although cleaning the toilet was among the least favourite.

“We recognise that cleaning is considered a burden in many households and most would prefer to be spending time on something else. This programme reinforces the notion of ‘many hands make light work’ to encourage the sharing of chores amongst all family members, in order to give parents back more time for the important things in life,” adds Stockburger.

Reckitt Benckiser hopes that Home Heroes has helped to create more long-term positive habits when it comes to distributing chores fairly amongst members of the household and we encourage families to keep up the good work.

To sign up or find out more visit www.home-heroes.co.nz

Editor’s Note: Nationwide survey* conducted by e-Lounge with a base of 1,836 respondents.

-ENDS-

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

#Kexit: Prime Minister John Key Announces Resignation

Prime Minister John Key has announced that he’s resigning as Prime Minister in seven days’ time. He made the unexpected announcement at a 12.45 press conference at Parliament, called with less than an hour’s notice.

“It has been an enormous privilege to be Prime Minister of New Zealand, and these last eight years have been an incredible experience. Throughout these years I have given everything I could to this job that I cherish, and this country that I love...“ More>>

Gordon Campbell: On The Key Resignation

The resignation of John Key is one thing. The way that Key and his deputy Bill English have screwed the scrum on the leadership succession vote (due on December 12) is something else again. It remains to be seen whether the party caucus – ie, the ambitious likes of Steven Joyce, Judith Collins, Paula Bennett, and Amy Adams – will simply roll over... More>>

 
 

Q+A: Labour's Michael Wood Wins Mt Roskill

Labour’s Michael Wood, who last night won a 6,000 vote majority in the Mt Roskill by-election, says the reason for the win was simple, clear messaging... More>>

ALSO:

Gordon Campbell: On Anne Tolley’s Callous Folly

Last week’s conflict between Social Development Minister Anne Tolley and District Court judge Carolyn Henwood illustrated quite a few of the flaws in the system. More>>

ALSO:

Members’ Bills: Greens' Domestic Violence And Loans Bills Pulled From Ballot

Jan Logie’s Domestic Violence-Victims' Protection Bill introduces workplace protections for victims of domestic violence, including allowing victims to request paid domestic violence leave for up to 10 days... Gareth Hughes’ Bill allows Kiwis with student loans to defer their student loan repayments into a first home savings scheme. More>>

ALSO:

IPCA: Police Did Not 'Deliberately' Use Pepper Spray On 10-Year-Old

"When spraying the man, the officer did not properly consider the necessity of using pepper spray in a confined space, the likelihood that it would affect the other innocent passengers or the fact that he was using a more powerful spray." More>>

ALSO:

Donor Bill Passes: Full Income Compensation For Live Organ Donors

Unanimous cross-party support for the Compensation for Live Organ Donors Bill represents a critical step in reducing the burgeoning waiting list for kidney donations, according to Kidney Health New Zealand chief executive Max Reid. More>>

ALSO:

Earthquake Response: Emergency Legislation Prepared

Three new Bills have been drafted in the wake of the magnitude 7.8 earthquake on November 14 to ensure the government can enable affected communities to respond quickly and efficiently. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news