Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Kiwi households spend an astounding 16,810 hours cleaning

Media Release
7 November 2012

Kiwi households spend an astounding 16,810 hours cleaning with Home Heroes challenge

Over a six-week period 1,161 Kiwi families clocked up an astounding 16,810 hours of cleaning, the equivalent of just over 700 days or 23 months, as part of the first ever Home Heroes online challenge.

Home Heroes, an online game conducted by Reckitt Benckiser, makers of Dettol, Finish, Harpic, Vanish and BAM, helps transform cleaning from a daily chore into a fun competition for the whole family. Families battled it out against each other by completing a number of cleaning challenges in a quest to become the top cleaner in their household.

In a survey* conducted prior to the challenge, more than 57 per cent of parents were desperate to enlist help when it came to the household chores and 26 per cent believed their children were the main hindrance when it came to getting the cleaning done.

The Home Heroes game aimed to deal with this issue by encouraging kids to carry out household chores by giving them points and prizes when they completed their set tasks. An online leader board allowed players to measure their results and progress against other members of the family, friends and neighbours.

“Home Heroes has been a huge success in its first year and the feedback we’ve received from families across the country so far has been fantastic,” says Reckitt Benckiser New Zealand Marketing Director, Joerg Stockburger.

“The programme has definitely appealed to the competitive nature of Kiwis, and particularly that of the family unit, where bragging rights are a strong motivation. Many participants found that the kids were too busy trying to collect points to even realise they were helping with the chores,” he adds.

Rachel Goodchild, a leading parenting and education coach, enjoyed putting her own children to the Home Heroes test. "I’m a big believer in getting children to work around the house, in part to keep me sane as a working mother but also because I'm all about raising children into adults who can look after themselves. Every dish washed and every table wiped is one step closer to them becoming an adult I know will cope well when they leave home. The best thing of all is it also helps us as a family to see cleaning is a shared responsibility,” she says.

Tasks cited by participants as the most popular included carpet cleaning and cleaning the cat and dog bowl. Surprisingly cleaning the bathroom also came out as one of the more popular tasks, although cleaning the toilet was among the least favourite.

“We recognise that cleaning is considered a burden in many households and most would prefer to be spending time on something else. This programme reinforces the notion of ‘many hands make light work’ to encourage the sharing of chores amongst all family members, in order to give parents back more time for the important things in life,” adds Stockburger.

Reckitt Benckiser hopes that Home Heroes has helped to create more long-term positive habits when it comes to distributing chores fairly amongst members of the household and we encourage families to keep up the good work.

To sign up or find out more visit www.home-heroes.co.nz

Editor’s Note: Nationwide survey* conducted by e-Lounge with a base of 1,836 respondents.

-ENDS-

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Joint Statement: Establishment Of NZ-China Strategic Partnership

At the invitation of Governor-General Lt Gen The Rt Hon Sir Jerry Mateparae and Prime Minister The Rt Hon John Key of New Zealand, President Xi Jinping of the People’s Republic of China made a state visit to New Zealand from 19 to 21 November 2014.

During his visit, President Xi Jinping met with Governor-General Jerry Mateparae, and held talks with Prime Minister John Key. The leaders had an in-depth exchange of views on bilateral relations as well as regional and international issues of common interest. More>>

 
 

Parliament Today:

Savings Targets: Health Procurement Plan Changes Direction

Next steps in implementing DHB shared services programme Health Minister Jonathan Coleman says the Government has agreed to explore a proposal put forward by DHBs to move implementation of the shared services programme to a DHB-owned vehicle. More>>

ALSO:

More on Health Policy:

Auckland Unification: 'No IT Cost Blowout' (Just More Expensive)

Following discussion of an update on Auckland Council’s Information Services Transformational Programme at today’s Finance and Performance Committee, council has released the report publicly. More>>

ALSO:

Other Expensive Things:

Gordon Campbell: On The SAS Role Against Islamic State, And Podemos

Only 25% of the US bombing runs are even managing to locate IS targets worth bombing. As the NYT explains at length, this underlines the need for better on-the-ground intelligence to direct the air campaign to where the bad guys have holed up... More>>

ALSO:

Public Service: Commission Calls For Answers On Handling Of CERA Harassment

EEO Commissioner Dr Jackie Blue is deeply concerned about the way in which the State Services Commission has handled sexual allegations made against CERA chief executive Roger Sutton this week and is calling for answers. More>>

ALSO:

Gordon Campbell:
On Andrew Little’s Victory

So Andrew Little has won the leadership – by the narrowest possible margin – from Grant Robertson, and has already been depicted by commentators as being simultaneously (a) the creature of the trade unions and (b) the most centrist of the four candidates, which would be an interesting trick to see someone try in a game of Twister. More>>

ALSO:

China President Wishlists: Greens Welcome Xi, But Human Rights Need To Be On Agenda

“President Xi has made some progress on climate change, but he must also lift the Chinese government’s game on human rights issues,” Green Party Co-leader Dr Russel Norman said... It is important that our Government continues to urge the Chinese government to show restraint and respect human rights in both Tibet and the Xinjiang province.” More>>

ALSO:

Airport Security Breach: CAA Fines Minister

Minister Brownlee has been issued an infringement notice and is required to pay a $2000 infringement fine for breaching Civil Aviation Rule 19.357(b), which states no person may be in an airport security area without an appropriate identity card or document. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news