Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


360 Degrees on Queenstown and Wanaka Goes Live


Media Release from 360queenstown-wanaka.com
November 8 2012

360 Degrees on Queenstown and Wanaka Goes Live

An exciting new tourism website aimed at promoting Queenstown and Wanaka’s attractions to the online world using the latest in panoramic photographic technology was launched earlier this week in Wanaka.

Keith Stubbs, owner and operator of www.360queenstown-wanaka.com, described the site as “Google Maps meets Google Street View and the Yellow Pages rolled into one”, and predicted it would be one of the three or four biggest websites in the area.

“The 360qw mission is to provide the most comprehensive and detailed information website for Queenstown and Wanaka while producing useful and entertaining content all year round,” he said.

Launched to an audience of tourism professionals at Wanaka’s Oakridge Hotel, Mr Stubbs said the site incorporates stunning 360-degree interactive panoramic photography with maps, detailed information and editorial, as well as regular updates on weather, river, lake and snow conditions.

A Wanaka local who is originally from the UK, Mr Stubbs first went to Japan to write for a guidebook entitled ‘Snow Search Japan’. (The guide book went on to win a gold medal at the New York Independent Publisher Awards). It was in Japan that he became involved with the first 360 website in the resort of Niseko.

“The 360 founders wanted the second site in the world to be launched in a renowned international tourism region,” he said.

“In a busy winter month 360niseko has 17,400 visits, 8,000 unique visitors, and 43,000 page views, so as Queenstown and Wanaka are year-round tourism destinations we’re expecting the kind of stats we’ve seen in Japan in both summer and winter.

“With year-round activities, many of which are outdoors, just about every corner is stunning and the potential is huge. Our home page carousel is a prime piece of web real estate.”

Mr Stubbs said all local businesses were being encouraged in the first instance to sign up for a free basic listing. “We want to get businesses engaged with the site, which is pretty simple to do, just like updating a Facebook page. Then they can become familiar with the product and service, and see how it works before deciding if they want to sign up for one of the sponsored packages, which can include panoramic shots of their own business and be included on the most detailed maps available which will take customers directly to them.”

Aiming for 1000 panoramas on the site within the year, Mr Stubbs said he already had 100 location pages and over 200 panoramas uploaded. He is working with local and highly respected photographer Jackie Gay who captures the entire sphere of an image, above and below.

Mr Stubbs said there is considerable skill required in taking the original shots but understanding the “stitching process” is the key element. Stitching the panoramic images together takes about two hours for each ‘pano’, which can be linked together to create a virtual tour through a business.

“Because we’ve developed and grown this skill in-house, we keep costs low and are able to offer the very latest in cutting-edge technology to our local businesses at a very competitive price,” he said.

Mr Stubbs said iPads, iPhones and other smart devices were predicted to take over from websites as traveller information portals by 2014. With this technology the panoramas come into their own as the instinctive tilting of the devices enable users to “look around” as they would naturally.

He said there were many obvious advantages to users, who were “pretty likely” to be coming to Wanaka or Queenstown if they were looking on the site, or potentially in the area already.

“They’ll be able to find easily located business details, including descriptions, opening times, phone numbers, maps (including satellite maps with topography), and direct links to the business’s website – plus that stunning 360 degree image or virtual tour.

“This is much more than a directory with attractive visuals. We’re dedicated to promoting Queenstown and Wanaka as a world class destination and invest a significant amount of our revenue back into reaching the right people from the right places.”

An events database and accommodation booking engine are also in the pipeline for the site.

All prices and plans are available on the website www.360queenstown-wanaka.com


Owner and manager of 360queenstown_wanaka Keith Stubbs with photographer Jackie Gay_media



Click for big version.

Queenstowns Steamer Wharf in stunning 360_media

(L-R) Leigh Stock (Edgewater), Ross McRobie (World Travellers Wanaka), Keith Stubbs (360 QW)_media

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

#SaveCampbellLive : Mediaworks Delivered 104,000 Petition Signatures At TV3's Newton HQ
#PonyTailGate #TailGate Full Coverage

Pukeahu Park : ANZAC 100th Anniversary Dawn Service In Pictures

Roughly 18,000 people gathered this morning at Pukeahu Memorial Park for the Anzac day centenary. Anticipating the large turnout, patrons arrived as early as 4.30. It was virtually impossible to get near the Memorial after 5am. By 6, the crowds on Taranaki Street had stretched as far back as the Z Petrol station.

The screens erected around the park displayed the live events to those who had turned up. The heat generated by the huge number of people caused many to take a turn. Medics and ambulances were on hand for the fainting crowd members. Only twenty minutes into the ceremony, one medic said they had already dealt with 15 to 20 spells. More>>

 

PARLIAMENT TODAY:

War: What’s To Commemorate?

Gordon Campbell in Werewolf: Is there anything that can be validly commemorated on this 100th anniversary of Gallipoli? Beyond, that is, a fleeting sense of empathy with the thousands of soldiers killed or wounded on April 25 1915 and in the months thereafter, until the whole thing was finally called off in December 1915. More>>

MORE IN WEREWOLF:

ALSO:

Peter Ellis Case: Minister Declines Request For Commission Of Inquiry

Justice Minister Amy Adams has declined a request from supporters of Peter Ellis for a Commission of Inquiry on the basis that an inquiry cannot be used to determine the liability of any person. More>>

Quakes: New Process For Red Zone Crown Offers

Canterbury Earthquake Recovery Minister Gerry Brownlee has announced a process to give everyone a say on the Crown offers to owners of vacant, commercial/industrial and uninsured properties in the Residential Red Zone. More>>

ALSO:

Gordon Campbell: On The Battle Obama Is Waging Over The TPP

For the past two and a half years, this column has been arguing that the fate of the Trans Pacific Partnership (TPP) deal will hinge on whether US President Barack Obama can win Trade Promotion Authority (TPA) from Congress... Last week, the White House finally, finally unveiled a draft TPA Bill. More>>

ALSO:

Greens: Govt Breaks Free Doctors Visit Promise To Kids

Documents obtained by the Green Party show that the Government decided to fund only 90 percent of doctors’ visits for children suffering from an injury in an attempt trim the cost of the so-called “free” visits. More>>

ALSO:

Other Wars: Extension Of NZDF Commitment In Afghanistan

The New Zealand Defence Force’s commitment of mentors and support staff to the Afghan National Army Officer Academy in Afghanistan has been extended out to December 2016, Defence Minister Gerry Brownlee says. More>>

PM's Press Conference: Auckland Property Prices Increasing "Too Rapidly"

John Key accepted that Auckland property prices 'are going up too rapidly” in a press conference held today in Wellington, however he said that this is not anything new. More>>

ALSO:

Press Conference: ANZAC PMs Concerned About ISIL Bringing The War Home

Prime Minister Key and Prime Minister Abbott spoke of the bond formed between Australia and New Zealand in the “baptism of fire” of Gallipoli. Abbott stated that New Zealand and Australia’s values and interests are linked, and this is reflected in the joint operation in Iraq which will begin shortly. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news