Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Drinkers urged to ‘plot their night’ to avoid drink driving

Monday 12 November 2012

Drinkers urged to ‘plot their night’ to avoid drink driving

Christchurch City Council, in partnership with Police and NZTA, aims to decrease the number of crashes involving our youth and alcohol with a road safety campaign called Plan ahead – plot your night to avoid drink driving.

In an interesting twist on last year’s similar and successful campaign, this year the message will be on mirrors in bars as well as posters and coasters. The adverts refer to items of pop culture such as vampires and the Candyman horror flick to appeal to the 18-24 year olds moving from bar to bar when on a night out.

The key message to plan ahead is supported by other reminders to have a back-up plan if their sober driver is no longer sober, have extra cash for a taxi ride home, to go out with friends they trust who will look out for them and to encourage them to stand up and say ‘No’ to catching a ride with someone they think may have been drinking.

“We are hopeful that our young people will engage with the messages and seriously think about not taking chances,” says Sarah Numan, Unit Manager Business Support. “We know youths often act impulsively and don’t mean to get themselves into trouble, but after a few drinks their reasoning is impaired – so we are asking them to plan ahead – before they go out drinking to plot how they are going to get home be it a sober driver or a taxi.”

Mayor Bob Parker wants all Cantabrians to be safe and enjoy all the attractions Christchurch has to offer. “But when drinking we all need a reminder to be safe and organise an alternative way home so we don’t end up drink driving. This campaign is unique and creative also includes wallet cards that our young people can take and keep that have taxi numbers and other useful information. Enjoy your night out, but, as the tagline says, plan ahead to avoid drink driving.”

Another aspect of the campaign targets youths at bottle stores – the same messages have been printed onto carry-bags handed out at the point of sale.

The campaign is being promoted in the suburbs of Addington, Merivale, Hornby and Riccarton as these are the areas where there are currently a lot of young people drinking.

It is running during Cup and Show week, over the Christmas period and through into Student orientation.

For more information visit www.ccc.govt.nz and search for drink driving.

- ends -

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Sugar: Auckland Leisure Centres Axe Unhealthy Drinks

Auckland Council is to stop selling drinks that are sweetened by sugar from vending machines at its leisure centres in a bid to try to reduce obesity and type 2 diabetes... More>>

ALSO:

Gordon Campbell: On Todd McClay’s Faulty Memory

Time and again, whenever an issue arises the initial response by government is to deny or diminish the problem – nothing to worry about here, everything’s OK, move on. Then, hang on. In line with the usual pattern, as embarrassing details emerged into daylight, the story changed. More>>

ALSO:

Labour's 'Future Of Work': Major Reform Of Careers And Apprenticeships

The next Labour Government will transform careers advice in high schools to ensure every student has a personalised career plan, Leader of the Opposition Andrew Little says. More>>

ALSO:

State Investments Management: Treasury Likes IRD, Not Education Or Corrections

The Inland Revenue Department has scored an 'A' in the first tranche of the Treasury's investor confidence rating for state agencies that manage significant Crown investments and assets, gaining greater autonomy as a result, while the Corrections and Education ministries gained a 'C' rating. More>>

ALSO:

Govt Goal: NZ To Be "Predator Free" By 2050

Prime Minister John Key has today announced the Government has adopted the goal of New Zealand becoming Predator Free by 2050... “That’s why we have adopted this goal. Our ambition is that by 2050 every single part of New Zealand will be completely free of rats, stoats and possums." More>>

ALSO:

Gordon Campbell: On The IOC’s Treatment Of Russian Sport, And Lone Wolf Terrorism

A blanket ban on Russian athletes would also have exposed the IOC to criticism that its treatment of Russia would have been marked contrast to its treatment say, of the track and field team from Kenya – a country about which the IOC has very similar doping concerns. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news