Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Unique campaign galvanises roofing support


Unique campaign galvanises roofing support


Front l to r:
'Bright Eyes' (the dog who was almost starved to death by her owner but made a miracle recover earlier this year), SPCA Auckland CEO Christine Kalin, Owner of ACR Reroofing Ltd Brendan McLoughlin, 'Dobby' (black cocker spaniel adopted by Brendan from SPCA Auckland), 'Hamish' (brown kelpie also adopted by Brendan from SPCA Auckland).
Back l to r:
SPCA staff members: Amy Symes, Amy Waddell, Alysha Mills (with kitten), Deputy Chief Inspector Kevin Plowright, Canine Attendant Sean Ryan, Auckland Manager of Steel and Tube Roofing Simon Cheer (holding the direct mail piece of roofing iron mentioned in the release).


Local roofing companies have banded together to replace most of SPCA Auckland’s large, leaky roof for free.

The old roof reached a critical stage of leakiness earlier this year but SPCA Auckland lacked the funds to replace it, according to Christine Kalin, SPCA Auckland CEO.

“We’ve been wanting to replace it for quite some time but we’re a charity and all our money is directed towards saving and finding homes for lost, abandoned, and abused animals,” says Ms Kalin.

“Our funding activities raise only so much and we receive no guaranteed government funding. So the question remained: how could we get our roof fixed before it became an OSH issue?”

The answer came in the form of a low-cost direct marketing campaign, the brainchild of indie advertising company Shirtcliffe & Co.

“We got old bits of rusty roofing iron and printed the words ‘It’s raining on our cats and dogs’ on them,” says Executive Creative Director Matt Shirtcliffe. “Then we couriered them to a small number of specialist roofing companies and followed up with phone calls from the CEO of SPCA Auckland.

“The results were absolutely brilliant – before long we had a group of companies putting their hands up to donate labour and materials, spearheaded by Brendan McLoughlin of ACR Reroofing.”

Mr McLoughlin is an animal lover himself who has adopted several dogs from SPCA Auckland – so he was happy to donate about $12,000 worth of free labour and materials.

“When we received the piece of roofing tin with the holes in it saying the cats and dogs were getting wet we were keen to get involved,” says Mr McLoughlin. “So we had a word with some other companies and they came to the party with materials.”

Steel & Tube Roofing manufactured all the roofing sheets free of charge using Coloursteel donated by NZ Steel, while Hylton Parker Fasteners provided all the fastenings, and Tasman Insulation donated the insulation.

“Delightfully surprised” is how Ms Kalin describes her reaction to the news that SPCA Auckland’s leaky roof would be replaced completely free of charge.

“It’s a dream come true for us and we really can’t thank all these wonderful companies enough,” she says.

“We work at the coalface of animal welfare every day and we often see the worst of human behaviour. This extremely generous gift really does restore our faith in the essential goodness of people and gives us renewed hope to carry on with our mission.”
ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The Kim Regime

During the Cuban Missile Crisis, the US had a very clear objective and eventually offered a quid pro quo of the removal of some of its own missiles from Turkey. This time, there’s no clarity about what the US is seeking, or offering.

It hasn’t helped that the US and the global media consistently agree on calling North Korea and its leadership “crazy” and “irrational” and urging it to “come to its senses”. When you treat your opponent as being beyond reason, it gets hard to comprehend what their strategy is, let alone work out the terms of a viable compromise. More>>

 

Recovery: Economic Impact Of Kaikōura Quake Revealed

The report details the impact on small businesses and tourism caused by disruptions to transport infrastructure and the economic impacts... The impact on New Zealand’s Gross Domestic Product (GDP) over the first 18 months following the earthquake has been estimated at $450-$500 million. More>>

ALSO:

Human Rights Commission: Urgent Need For Action On Seclusion And Restraint

Chief Human Rights Commissioner David Rutherford says that while the report makes for sobering reading, the focus should now be on how the recommendations can be used to reduce the occurrence of seclusion and restraint in New Zealand and, in circumstances where it is necessary, to improve practices. More>>

ALSO:

CORRECTIONS (March 2017):

SCHOOL SECLUSION ROOMS (2016):

$11bn Capital Spend, New Debt Target: Steven Joyce On Budget Priorities

First, delivering better public services for a growing country – providing all New Zealanders with the opportunity to lead successful independent lives... And finally, we remain committed to reducing the tax burden and in particular the impact of marginal tax rates on lower and middle income earners, when we have the room to do so. More>>

ALSO:

JustSpeak Report: Bail Changes To Blame For New Billion Dollar Prison

In 2013 criminal justice spending was falling and the Government was mulling over what to spend the money on. 3 years later there are 10,000 people in prison and a new billion dollar prison is announced. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news