Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Unique campaign galvanises roofing support


Unique campaign galvanises roofing support


Front l to r:
'Bright Eyes' (the dog who was almost starved to death by her owner but made a miracle recover earlier this year), SPCA Auckland CEO Christine Kalin, Owner of ACR Reroofing Ltd Brendan McLoughlin, 'Dobby' (black cocker spaniel adopted by Brendan from SPCA Auckland), 'Hamish' (brown kelpie also adopted by Brendan from SPCA Auckland).
Back l to r:
SPCA staff members: Amy Symes, Amy Waddell, Alysha Mills (with kitten), Deputy Chief Inspector Kevin Plowright, Canine Attendant Sean Ryan, Auckland Manager of Steel and Tube Roofing Simon Cheer (holding the direct mail piece of roofing iron mentioned in the release).


Local roofing companies have banded together to replace most of SPCA Auckland’s large, leaky roof for free.

The old roof reached a critical stage of leakiness earlier this year but SPCA Auckland lacked the funds to replace it, according to Christine Kalin, SPCA Auckland CEO.

“We’ve been wanting to replace it for quite some time but we’re a charity and all our money is directed towards saving and finding homes for lost, abandoned, and abused animals,” says Ms Kalin.

“Our funding activities raise only so much and we receive no guaranteed government funding. So the question remained: how could we get our roof fixed before it became an OSH issue?”

The answer came in the form of a low-cost direct marketing campaign, the brainchild of indie advertising company Shirtcliffe & Co.

“We got old bits of rusty roofing iron and printed the words ‘It’s raining on our cats and dogs’ on them,” says Executive Creative Director Matt Shirtcliffe. “Then we couriered them to a small number of specialist roofing companies and followed up with phone calls from the CEO of SPCA Auckland.

“The results were absolutely brilliant – before long we had a group of companies putting their hands up to donate labour and materials, spearheaded by Brendan McLoughlin of ACR Reroofing.”

Mr McLoughlin is an animal lover himself who has adopted several dogs from SPCA Auckland – so he was happy to donate about $12,000 worth of free labour and materials.

“When we received the piece of roofing tin with the holes in it saying the cats and dogs were getting wet we were keen to get involved,” says Mr McLoughlin. “So we had a word with some other companies and they came to the party with materials.”

Steel & Tube Roofing manufactured all the roofing sheets free of charge using Coloursteel donated by NZ Steel, while Hylton Parker Fasteners provided all the fastenings, and Tasman Insulation donated the insulation.

“Delightfully surprised” is how Ms Kalin describes her reaction to the news that SPCA Auckland’s leaky roof would be replaced completely free of charge.

“It’s a dream come true for us and we really can’t thank all these wonderful companies enough,” she says.

“We work at the coalface of animal welfare every day and we often see the worst of human behaviour. This extremely generous gift really does restore our faith in the essential goodness of people and gives us renewed hope to carry on with our mission.”
ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Post-Cabinet Presser: EQC Reform, Greece & Surplus Stimulation

Prime Minister John key discussed proposals for reform of the EQC act and the Greek economic crisis at a press conference in Wellington. More>>

ALSO:

Education: Schools Funded To Trial Innovative Approaches

Education Minister Hekia Parata has announced the successful applicants for a new $10 million fund to encourage innovative teaching practices. “I’m delighted with the quality of the 39 projects that have won funding in the first round of the Teacher-led Innovation Fund worth a total of about $2.6 million,” says Ms Parata. More>>

ALSO:

Generation Zero: Skypath Granted Resource Consent

Generation Zero is delighted and relieved that the ‘Skypath’ walking and cycling addition to the Harbour Bridge has been granted resource consent. More>>

ALSO:

Housing: Two New Auckland Special Housing Areas

Two new greenfield Special Housing Areas (SHAs) that will provide up to 1800 new homes in Auckland have been announced today by Building and Housing Minister Dr Nick Smith and Mayor Len Brown. More>>

ALSO:

Royals: The Prince Of Wales And Duchess Of Cornwall To Visit

Prime Minister John Key welcomes today’s announcement that the Prince of Wales and The Duchess of Cornwall will visit New Zealand in November. This will be the second joint visit for Their Royal Highnesses to New Zealand. More>>

ALSO:

Tracey Martin Replaced: Ron Mark Is New New Zealand First Deputy Leader

Clayton Mitchell was the successful candidate for the Associate Whip position. Winston Peters was re-elected as Leader by the Caucus. Ron Mark was elected as the Deputy Leader with effect from 10am, Friday, 3rd July. More>>

ALSO:

Rebuild Rebrand: "Regenerate Christchurch" To Replace CERA

The regeneration of Christchurch will be the city’s focus for the next five years as local leadership progressively takes control of the rebuild, Canterbury Earthquake Recovery Minister Gerry Brownlee says. More>>

ALSO:

Nauru: Scholars Urge Minister To Act On Deteriorating Democracy

“Since the 2013 election in Nauru, there has been a series of disturbing developments on the islands that indicate a severe deterioration in the state of its parliamentary democracy and in the rule of law,” say the scholars. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
More RSS  RSS
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news