Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Unique campaign galvanises roofing support


Unique campaign galvanises roofing support


Front l to r:
'Bright Eyes' (the dog who was almost starved to death by her owner but made a miracle recover earlier this year), SPCA Auckland CEO Christine Kalin, Owner of ACR Reroofing Ltd Brendan McLoughlin, 'Dobby' (black cocker spaniel adopted by Brendan from SPCA Auckland), 'Hamish' (brown kelpie also adopted by Brendan from SPCA Auckland).
Back l to r:
SPCA staff members: Amy Symes, Amy Waddell, Alysha Mills (with kitten), Deputy Chief Inspector Kevin Plowright, Canine Attendant Sean Ryan, Auckland Manager of Steel and Tube Roofing Simon Cheer (holding the direct mail piece of roofing iron mentioned in the release).


Local roofing companies have banded together to replace most of SPCA Auckland’s large, leaky roof for free.

The old roof reached a critical stage of leakiness earlier this year but SPCA Auckland lacked the funds to replace it, according to Christine Kalin, SPCA Auckland CEO.

“We’ve been wanting to replace it for quite some time but we’re a charity and all our money is directed towards saving and finding homes for lost, abandoned, and abused animals,” says Ms Kalin.

“Our funding activities raise only so much and we receive no guaranteed government funding. So the question remained: how could we get our roof fixed before it became an OSH issue?”

The answer came in the form of a low-cost direct marketing campaign, the brainchild of indie advertising company Shirtcliffe & Co.

“We got old bits of rusty roofing iron and printed the words ‘It’s raining on our cats and dogs’ on them,” says Executive Creative Director Matt Shirtcliffe. “Then we couriered them to a small number of specialist roofing companies and followed up with phone calls from the CEO of SPCA Auckland.

“The results were absolutely brilliant – before long we had a group of companies putting their hands up to donate labour and materials, spearheaded by Brendan McLoughlin of ACR Reroofing.”

Mr McLoughlin is an animal lover himself who has adopted several dogs from SPCA Auckland – so he was happy to donate about $12,000 worth of free labour and materials.

“When we received the piece of roofing tin with the holes in it saying the cats and dogs were getting wet we were keen to get involved,” says Mr McLoughlin. “So we had a word with some other companies and they came to the party with materials.”

Steel & Tube Roofing manufactured all the roofing sheets free of charge using Coloursteel donated by NZ Steel, while Hylton Parker Fasteners provided all the fastenings, and Tasman Insulation donated the insulation.

“Delightfully surprised” is how Ms Kalin describes her reaction to the news that SPCA Auckland’s leaky roof would be replaced completely free of charge.

“It’s a dream come true for us and we really can’t thank all these wonderful companies enough,” she says.

“We work at the coalface of animal welfare every day and we often see the worst of human behaviour. This extremely generous gift really does restore our faith in the essential goodness of people and gives us renewed hope to carry on with our mission.”
ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Patience: Drive Safe

Be patient before passing is the AA's message for drivers this Labour weekend.

"People taking crazy risks to get past other vehicles is one of the most dangerous things on the road,” says AA spokesperson Dylan Thomsen.

“The weather is looking good for the long weekend so the roads will be busy. Unfortunately, that also increases the chances of people getting frustrated and trying a risky passing manoeuvre. When they get past, there will probably be more traffic up ahead anyway so it won’t get people there faster.” More>>

 
 

Parliament Today:

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Gordon Campbell: On The Tokenism Of New Zealand's Role Against Islamic State

Our contribution against IS will be to send SAS forces to train the Iraqis? That’s like offering trainers to General Custer just as the 7th cavalry reached the Little Big Horn. More>>

ALSO:

Scoop Business: Shell And Todd Caught Drilling Without Approval

Multi-national oil company Shell’s New Zealand arm and local energy giant Todd Energy have breached the new law governing New Zealand’s Exclusive Economic Zone, the Environmental Protection Authority says in an Oct. 10 document released by the Green Party. More>>

ALSO:

Gordon Campbell: On Pharmac, Gough Whitlam And Sleater-Kinney

We’re not at the outset of these negotiations. The outset was six years ago, and negotiators were hoping to have some sort of ‘framework’ deal finished in time for the APEC meeting in a few weeks’ time. These ‘extreme’ positions are what we’ve reached near the intended end of the negotiations… More>>

ALSO:

PM Of Many Hats: Questions, No Answers On Whale Oil

Dr RUSSEL NORMAN (Co-Leader – Green) to the Prime Minister: How many times since November 2008 has he spoken with blogger Cameron Slater on the phone and how many times, if any, has he texted him?
Rt Hon JOHN KEY (Prime Minister): None in my capacity as Prime Minister. More>>

ALSO:

Aussie Investigation Dropped: Call On Minister McCully To Pursue The Case Of Balibo Five

West Papua Action is deeply concerned at the lack of any clear outcome from the Australian Federal Police inquiry into the 1975 deaths of the ‘Balibo Five’ including NZ journalist Gary Cunningham. More>>

ALSO:

'Feed The Kids' Bill: Metiria Turei To Lead Fight On Feeding Hungry Children

Green Party Co-leader Metiria Turei is urging all political parties to support the Feed the Kids Bill which she inherited today from Mana leader Hone Harawira. More>>

ALSO:

Parliament Today: State Opening Of Parliament

The House sat at 10.30am on Tuesday before MPs were summoned to hear the Speech from the Throne in the Legislative Council Chamber. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news