Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


‘Orcland’ Airport Welcome: Hobbit-Inspired Installations

‘Orcland’ Airport Welcomes Travellers With Hobbit-Inspired Installations

The ‘Gateway to Middle-earth’ partners with Weta to support tourism initiatives welcoming guests to New Zealand

Two stunning Hobbit-inspired installations have been unveiled today at New Zealand’s biggest airport by Tourism New Zealand, Weta Workshop and Auckland Airport to celebrate the upcoming global premiere of The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), on November 28 in New Zealand.

Auckland International Airport, considered the Gateway to Middle-earth as it is where the vast majority of visitors to New Zealand first set foot, is supporting the efforts of Tourism New Zealand, Air New Zealand and other leading industry players who are working to enhance the country’s international profile as a fun, must-see tourism destination; an innovative and creative nation, and a great place to make films and do business.

“With more than 90 per cent of all long-haul visitor arrivals landing at Auckland Airport, that is where they will get to experience their first exciting taste of New Zealand,” says Adrian Littlewood, Chief Executive Officer for Auckland Airport.

"It is fantastic we are able to be part of the excitement and massive exposure that will be generated globally by these movies, and to support the impressive work being done by many others in the tourism industry to leverage this significant opportunity to promote New Zealand to international travellers."

The installations, which feature large statues and depictions from the film, are aimed to stimulate the imagination of travellers and form part of the hype around the movie’s upcoming release.

The Weta Workshop dwarf installation was designed by Weta concept designers Chris Guise and Rebekah Tisch, and incorporates two 16ft (5m) tall dwarf sculptures and four 20ft x 9ft (6.5m x 3m) archways in typical dwarven architectural design.

“We’re very excited to have partnered with Auckland Airport to create some of the first things that greet overseas visitors and returning New Zealanders when they land in Auckland,” says Weta Workshop Creative Director Richard Taylor.

“We have spent several years living and breathing Middle-earth again, and we’re thrilled to be able to share it in this way.”

The Tourism New Zealand installation is a 23m (75.5ft) lenticular display blending the fantasy of Middle-earth with the reality of New Zealand. It welcomes visitors “to a place where fantasy comes to life” and encourages them to share their Middle-earth experiences through social media channels at #realmiddleearth.

Chief Executive Kevin Bowler says the display aims to inspire travellers to take in more of New Zealand’s magical landscapes and activities, and to discover that there is a whole world of experiences to be had and people to meet within the movie-scene style landscapes.

Weta Workshop Concept Designer Paul Tobin says: "Typically our designs are focused to the moments of the journey that are touched upon by the script. With 100% Middle-earth we had the pleasure of venturing off the script and capturing aspects of Middle-earth inspired by New Zealand's beauty and moments that may be happening off camera."

“We have no doubt these movies will help amplify awareness of New Zealand in a global sense, and will help open up markets for a wide range of different tourism promotions that can build awareness of New Zealand’s many world-class tourism attractions. It’s up to the collective industry to make the most of this opportunity, and we intend to play our part,” added Mr Littlewood.

The Weta Workshop sculptures have been partly milled from a 3D computer design, partly hand sculpted from huge blocks of polystyrene. These were then coated in polyurethane to achieve durability and a perfect finish for the final painting and dressing.

The installation was created in its entirety by Weta Workshop and has been dressed and installed by several long-time Weta model makers for whom this isn’t the first visit to Middle-earth, like Paul van Ommen and Greg Allison who worked on Weta’s Bigatures for The Lord of the Rings Trilogy over 10 years ago.

Both installations will be on display until March next year.

The Hobbit: An Unexpected Journey and the second and third films of The Hobbit Trilogy are productions of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM. The Hobbit: An Unexpected Journey will be released in New Zealand on 12 December 2012.


Click for big version.


Click for big version.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Labour: Healthy Homes Bill Passes First Reading

Some of New Zealand’s most vulnerable children and families are on their way towards safer living conditions with the passing of the first reading of the Healthy Homes Guarantee Bill in Parliament last night, Leader of the Opposition Andrew Little says. More>>

ALSO:

Werewolf Satire: Home, And A Way

The one thing even more popular than an Auckland house is offering advice on how to afford an Auckland house. So, on the grounds it can’t be worse than some of the stuff that’s out there, here’s my three cents* worth. [*Up 50% since 2013!] More>>

ALSO:

Werewolf: The Defence Pretence

Last year, the world began spending more money on weapons again, for the first time since 2011... New Zealand belongs to a region – Asia and Oceania – where military spending rose sharply in 2015, by 5.4 per cent. More>>

ALSO:

Gordon Campbell: On Not Crying Foul, Argentina

So a couple of guys found to be criminally liable of environmental pollution in Argentina lodge an application with the Overseas Investment Office… in order to buy some prime New Zealand rural land. Seems that their factory back home had carelessly and/or intentionally discharged toxic waste into the Lujan river. Bummer... More>>

ALSO:

Urban & Rural: $303m To Merge And Modernise New Zealand’s Fire Services

Internal Affairs Minister Peter Dunne today announced funding of $303 million over five years to combine urban and rural fire services into one organisation from mid-2017. More>>

ALSO:

High Trust Regime: What Did The PM Tell His Lawyer About Foreign Trusts?

The Government stopped the IRD from reviewing New Zealand foreign trusts shortly after the Prime Minister’s lawyer wrote to the Revenue Minister claiming John Key had promised him the regime would not be changed. More>>

ALSO:

Road Crime: Wicked Campers Vans Classified As Objectionable

The definition of publication includes any "thing that has printed or impressed upon it, or otherwise shown upon it, 1 or more (or a combination of 1 or more) images, representations, signs, statements, or words", The Classification Office has previously classified such 'things' as billboards, t-shirts, and even a drink can. This is the first time the Classification Office has classified a vehicle. More>>

ALSO:

'When New' Repairs: Landmark EQC Settlement

The Earthquake Commission has cut a deal with 98 Canterbury homeowners that affirms the government entity's responsibility to repair earthquake-damaged property to a 'when new' state, as well as covering repairs for undamaged parts of a property and clarifying its position on cash settlement calculations. More>>

ALSO:

Gordon Campbell: On Kiwirail’s Latest Stint In The Dogbox

The denigration of Kiwirail continues. The latest review (based on a 2014 assessment) of the options facing the company have enabled Kiwirail to be hung out to dry once again as a liability and burden on the taxpayer. More>>

ALSO:

Royal Society Report: Good Opportunities To Act Now On Climate Change

There are many actions New Zealand can and should take now to reduce the threat of climate change and transition to a low-carbon economy, a report released today by the Royal Society of New Zealand finds... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news