Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Let’s write the paper for them!


Let’s write the paper for them!

Thu, Jan 31 2013

Yesterday’s HB Today ran a press release — you might have mistaken it for a news article — presenting the views of the Maori representative on the Hawke’s Bay Regional Council’s dam project stakeholders group.

There was no reportage … indeed no value or insight added at all by HB Today. They simply re-published, with a bit of editorial re-arranging, a media release issued by the Regional Council … or more officially, its creature, the Hawke’s Bay Regional Investment Company (HBRIC).

I have no problem with HBRC/HBRIC promoting the views of one of its dam salesmen (although I know several Maori who have examined the dam issues more carefully than Dr Maaka, and have arrived at opposite conclusions). That’s the job of the well-resourced HBRC/HBRIC communications team. Next I expect will hear ‘news’ via HBT from stakeholders Sam Robinson, Jim Scotland, and Andy Pearce regarding how thrilled they are with the project.

I do, however, take issue with HB Today presenting media releases as though they were reporting something. Maaka’s piece should have been properly labeled as a opinion column. No reporter interviewed him; no reporter pushed back against his command of the facts or his interpretation of them.

This is standard practice at HB Today. Every professional and most amateurs working in communications in Hawke’s Bay know how easy it is to spoon feed the paper.

In fact, all of us ‘newsmakers’ could get together sometime, send our releases in on the same day, and effectively write the paper for them!

Like every other communicator in Hawke’s Bay, I and projects I’ve promoted have benefited from HB Today’s eagerness to fill column inches as easily and cheaply as possible.

But is that the ‘journalism’ people in Hawke’s Bay deserve?

Personally, I’m happy to make a case for any coverage I seek on behalf of any issue or cause … and just as happy to respond to any push-back or cross-examination.

If more of that occurred regarding HBT’s news reporting, with a level playing field for everyone seeking coverage, Hawke’s Bay Today would be a better paper, more respected in the community, and more read.

Better to focus on that, as opposed to what size the publication is.
ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Parliament Today:

Werewolf: The Defence Pretence

Last year, the world began spending more money on weapons again, for the first time since 2011... New Zealand belongs to a region – Asia and Oceania – where military spending rose sharply in 2015, by 5.4 per cent. More>>

ALSO:

Gordon Campbell: On Not Crying Foul, Argentina

So a couple of guys found to be criminally liable of environmental pollution in Argentina lodge an application with the Overseas Investment Office… in order to buy some prime New Zealand rural land. Seems that their factory back home had carelessly and/or intentionally discharged toxic waste into the Lujan river. Bummer... More>>

ALSO:

Urban & Rural: $303m To Merge And Modernise New Zealand’s Fire Services

Internal Affairs Minister Peter Dunne today announced funding of $303 million over five years to combine urban and rural fire services into one organisation from mid-2017. More>>

ALSO:

High Trust Regime: What Did The PM Tell His Lawyer About Foreign Trusts?

The Government stopped the IRD from reviewing New Zealand foreign trusts shortly after the Prime Minister’s lawyer wrote to the Revenue Minister claiming John Key had promised him the regime would not be changed. More>>

ALSO:

Road Crime: Wicked Campers Vans Classified As Objectionable

The definition of publication includes any "thing that has printed or impressed upon it, or otherwise shown upon it, 1 or more (or a combination of 1 or more) images, representations, signs, statements, or words", The Classification Office has previously classified such 'things' as billboards, t-shirts, and even a drink can. This is the first time the Classification Office has classified a vehicle. More>>

ALSO:

'When New' Repairs: Landmark EQC Settlement

The Earthquake Commission has cut a deal with 98 Canterbury homeowners that affirms the government entity's responsibility to repair earthquake-damaged property to a 'when new' state, as well as covering repairs for undamaged parts of a property and clarifying its position on cash settlement calculations. More>>

ALSO:

Gordon Campbell: On Kiwirail’s Latest Stint In The Dogbox

The denigration of Kiwirail continues. The latest review (based on a 2014 assessment) of the options facing the company have enabled Kiwirail to be hung out to dry once again as a liability and burden on the taxpayer. More>>

ALSO:

Royal Society Report: Good Opportunities To Act Now On Climate Change

There are many actions New Zealand can and should take now to reduce the threat of climate change and transition to a low-carbon economy, a report released today by the Royal Society of New Zealand finds... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news