Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Let’s write the paper for them!


Let’s write the paper for them!

Thu, Jan 31 2013

Yesterday’s HB Today ran a press release — you might have mistaken it for a news article — presenting the views of the Maori representative on the Hawke’s Bay Regional Council’s dam project stakeholders group.

There was no reportage … indeed no value or insight added at all by HB Today. They simply re-published, with a bit of editorial re-arranging, a media release issued by the Regional Council … or more officially, its creature, the Hawke’s Bay Regional Investment Company (HBRIC).

I have no problem with HBRC/HBRIC promoting the views of one of its dam salesmen (although I know several Maori who have examined the dam issues more carefully than Dr Maaka, and have arrived at opposite conclusions). That’s the job of the well-resourced HBRC/HBRIC communications team. Next I expect will hear ‘news’ via HBT from stakeholders Sam Robinson, Jim Scotland, and Andy Pearce regarding how thrilled they are with the project.

I do, however, take issue with HB Today presenting media releases as though they were reporting something. Maaka’s piece should have been properly labeled as a opinion column. No reporter interviewed him; no reporter pushed back against his command of the facts or his interpretation of them.

This is standard practice at HB Today. Every professional and most amateurs working in communications in Hawke’s Bay know how easy it is to spoon feed the paper.

In fact, all of us ‘newsmakers’ could get together sometime, send our releases in on the same day, and effectively write the paper for them!

Like every other communicator in Hawke’s Bay, I and projects I’ve promoted have benefited from HB Today’s eagerness to fill column inches as easily and cheaply as possible.

But is that the ‘journalism’ people in Hawke’s Bay deserve?

Personally, I’m happy to make a case for any coverage I seek on behalf of any issue or cause … and just as happy to respond to any push-back or cross-examination.

If more of that occurred regarding HBT’s news reporting, with a level playing field for everyone seeking coverage, Hawke’s Bay Today would be a better paper, more respected in the community, and more read.

Better to focus on that, as opposed to what size the publication is.
ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Gordon Campbell: On The Economic Bad News (And Turkey’s Fears About The Kurds)

Traditionally, voters regard National as a more competent manager of the economy. It is the sole upside of crony capitalism: surely these guys must know what their mates in business want and need. These last few months though, have put that faith sorely to the test... More>>

ALSO:

Discussion Document: Fresh Look At Family Violence Laws

A discussion document launched today takes a hard look at the way the law prevents and responds to family violence, and proposes a comprehensive rethink to strengthen New Zealand’s legislative response. More>>

ALSO:

PM's Presser: ‘Precarious’ Solid Energy In Banks’ Hands

Liquidation of state-owned coal company Solid Energy “cannot be ruled out” but is “not the number one preferred option of the government,” says Prime Minister John Key, who confirmed the beleaguered company was discussed today at Cabinet as its banking syndicate grapples with its commercially dire prospects. More>>

ALSO:

Missed Opportunities: Amnesty International Report Card On NZ's UN Role

As New Zealand steps down from its month as President of the Council, Amnesty International has taken the opportunity to review New Zealand’s role on the Council so far and assess their performance and contribution to protecting human rights worldwide. More>>

ALSO:

Prince Charles Get More Jobs: PM Announces Honorary Military Appointments

PM John Key has announced that Her Majesty The Queen has approved the appointment of HRH The Prince of Wales to three honorary positions: Admiral of the Fleet of the Royal New Zealand Navy; Field Marshal, New Zealand Army; Marshal of the Royal New Zealand Air Force. More>>

ALSO:

No TPP Deal: Gordon Campbell On Why We Should Still Oppose Investor-State Dispute Measures

Even in this dark hour for the TPP, the secrecy farce continues... What is left to hide? Every single negotiator went into those talks in Maui knowing exactly where everyone else stood. More>>

REACTION:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news