Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Let’s write the paper for them!


Let’s write the paper for them!

Thu, Jan 31 2013

Yesterday’s HB Today ran a press release — you might have mistaken it for a news article — presenting the views of the Maori representative on the Hawke’s Bay Regional Council’s dam project stakeholders group.

There was no reportage … indeed no value or insight added at all by HB Today. They simply re-published, with a bit of editorial re-arranging, a media release issued by the Regional Council … or more officially, its creature, the Hawke’s Bay Regional Investment Company (HBRIC).

I have no problem with HBRC/HBRIC promoting the views of one of its dam salesmen (although I know several Maori who have examined the dam issues more carefully than Dr Maaka, and have arrived at opposite conclusions). That’s the job of the well-resourced HBRC/HBRIC communications team. Next I expect will hear ‘news’ via HBT from stakeholders Sam Robinson, Jim Scotland, and Andy Pearce regarding how thrilled they are with the project.

I do, however, take issue with HB Today presenting media releases as though they were reporting something. Maaka’s piece should have been properly labeled as a opinion column. No reporter interviewed him; no reporter pushed back against his command of the facts or his interpretation of them.

This is standard practice at HB Today. Every professional and most amateurs working in communications in Hawke’s Bay know how easy it is to spoon feed the paper.

In fact, all of us ‘newsmakers’ could get together sometime, send our releases in on the same day, and effectively write the paper for them!

Like every other communicator in Hawke’s Bay, I and projects I’ve promoted have benefited from HB Today’s eagerness to fill column inches as easily and cheaply as possible.

But is that the ‘journalism’ people in Hawke’s Bay deserve?

Personally, I’m happy to make a case for any coverage I seek on behalf of any issue or cause … and just as happy to respond to any push-back or cross-examination.

If more of that occurred regarding HBT’s news reporting, with a level playing field for everyone seeking coverage, Hawke’s Bay Today would be a better paper, more respected in the community, and more read.

Better to focus on that, as opposed to what size the publication is.
ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

No Charges: Outcome
Of Operation Clover Investigation

Police have completed a multi-agency investigation, Operation Clover, into the activities of a group calling themselves “The Roast Busters”. The 12 month enquiry focused on incidents involving allegations of sexual offending against a number of girls in the Waitemata Police district and wider Auckland area.

Following a lengthy and complex investigation, charges are not being laid by Police at this time regarding 8 incidents involving 7 victims and 5 suspects. More>>

 

Parliament Today:

UNICEF Report: NZ Cautioned On "Stagnating" Child Poverty

An international report by UNICEF has found that child poverty rates in New Zealand have barely changed since 2008, despite similar sized countries significantly reducing child poverty during the recent recession. More>>

ALSO:

Funding Report: Two Pathways For Transport In Auckland

Commissioned by Auckland Council, the group was asked to investigate two possible pathways for raising $300 million per year ($12 billion over 30 years) to pay for the improvements needed to help fix Auckland’s transport system. More>>

ALSO:

Pay Equity: Equal Pay Win In Court Of Appeal

CTU: The Court of Appeal has made a historic decision paving the way for a substantial equal pay claim for aged care workers. More>>

ALSO:

Gordon Campbell: On The TPP Finishing Line, And Amazon’s Woes

If the Trans Pacific Partnership trade deal wasn’t such a serious matter, this would be pretty funny… More>>

ALSO:

TV3 Video: Three Die On Roads Over Labour Weekend

The official holiday period ended at 6am Tuesday, with three deaths on the roads during the Labour Day weekend. More>>

Employment Relations Bill: Govt Strains To Get Tea Break Law Through

The Government has been left with egg on its face - failing to get its much-vaunted, but hugely unpopular, meal break law passed in the first week of its new term, Labour spokesperson on Labour Issues Andrew Little says. More>>

ALSO:

Guns: Police Association Call To Arm Police Full Time

"The new minister gave his view, that Police do not need to be armed, while standing on the forecourt of parliament. The dark irony was that the interview followed immediately after breaking news of a gunman running amok in the Canadian parliament in Ottawa..." More>>

ALSO:

Gordon Campbell: On The Tokenism Of New Zealand's Role Against Islamic State

Our contribution against IS will be to send SAS forces to train the Iraqis? That’s like offering trainers to General Custer just as the 7th cavalry reached the Little Big Horn. More>>

ALSO:

Scoop Business: Shell And Todd Caught Drilling Without Approval

Multi-national oil company Shell’s New Zealand arm and local energy giant Todd Energy have breached the new law governing New Zealand’s Exclusive Economic Zone, the Environmental Protection Authority says in an Oct. 10 document released by the Green Party. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news