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Let’s write the paper for them!


Let’s write the paper for them!

Thu, Jan 31 2013

Yesterday’s HB Today ran a press release — you might have mistaken it for a news article — presenting the views of the Maori representative on the Hawke’s Bay Regional Council’s dam project stakeholders group.

There was no reportage … indeed no value or insight added at all by HB Today. They simply re-published, with a bit of editorial re-arranging, a media release issued by the Regional Council … or more officially, its creature, the Hawke’s Bay Regional Investment Company (HBRIC).

I have no problem with HBRC/HBRIC promoting the views of one of its dam salesmen (although I know several Maori who have examined the dam issues more carefully than Dr Maaka, and have arrived at opposite conclusions). That’s the job of the well-resourced HBRC/HBRIC communications team. Next I expect will hear ‘news’ via HBT from stakeholders Sam Robinson, Jim Scotland, and Andy Pearce regarding how thrilled they are with the project.

I do, however, take issue with HB Today presenting media releases as though they were reporting something. Maaka’s piece should have been properly labeled as a opinion column. No reporter interviewed him; no reporter pushed back against his command of the facts or his interpretation of them.

This is standard practice at HB Today. Every professional and most amateurs working in communications in Hawke’s Bay know how easy it is to spoon feed the paper.

In fact, all of us ‘newsmakers’ could get together sometime, send our releases in on the same day, and effectively write the paper for them!

Like every other communicator in Hawke’s Bay, I and projects I’ve promoted have benefited from HB Today’s eagerness to fill column inches as easily and cheaply as possible.

But is that the ‘journalism’ people in Hawke’s Bay deserve?

Personally, I’m happy to make a case for any coverage I seek on behalf of any issue or cause … and just as happy to respond to any push-back or cross-examination.

If more of that occurred regarding HBT’s news reporting, with a level playing field for everyone seeking coverage, Hawke’s Bay Today would be a better paper, more respected in the community, and more read.

Better to focus on that, as opposed to what size the publication is.
ends

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