Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


$11.7 Million Hobbit Boost To Local Economy

NEWS RELEASE
20 February 2013

$11.7 Million Hobbit Boost To Local Economy

An economic impact report estimates the World Premiere of The Hobbit – An Unexpected Journey contributed $11,794,995 million to Wellington’s economy during premiere week late last year.

Wellington City Council estimated that 60,000 people attended the red-carpet event and Hobbit–inspired Artisan Market throughout the week. Commissioned by the Council, the Angus & Associates report identified that 34 percent of attendees visiting Wellington at the time were either from overseas or another New Zealand region.

Wellington’s Mayor Celia Wade-Brown says the report findings show that big movie premieres in Wellington “are not just time for a party – they transform into much-welcomed cash. The Hobbit premiere ranks up alongside the Sevens, WOW and the International Arts Festival in terms of its ability to pump money into the economy.”

The Council’s Economic Portfolio Leader, Jo Coughlan, says The Hobbit world premiere provided a direct contribution of $9.7 million to Wellington. Other visitors already in Wellington and not specifically here for the premiere spent an additional $2 million at the premiere.

Cr Coughlan says the report takes a conservative approach. “This expenditure does not include any flow-on effects of income earned by those working on events and activities associated with the world premiere, money spent by residents or by businesses that benefited from Wellington holding the premiere. Then there’s the international media coverage the city received – the value of which is more difficult to quantify but which will hopefully have a longer term impact in terms of publicity.”

Council’s Event Portfolio Leader, Councillor John Morrison, says last November the world saw Wellington turn on an event to remember.

“The sun shone down onto thousands of fans lining Courtenay Place – many of them dressed up as their favourite Middle-earth characters. Over 100 international media covered the premiere and red carpet coverage streamed out to over a million viewers worldwide. You can’t put a price on the positive international coverage we got that day.”

The City Council spent $1.1 million on The Hobbit world premiere. This investment was split between the Hobbit market, public screenings, the red carpet event, installations across the city and an upgrade to related facilities in partnership with the film industry.

Mayor Wade-Brown added that all of the Tolkien premieres in Wellington have contributed significantly to the local economy. The previous biggest – the Lord of the Rings: Return of the King premiere in 2003 – generated an estimated $9.5 million of new spend.

“The impact is much bigger than the immediate spend,” says the Mayor. “Worldwide viewers saw Wellington as a beautiful, vibrant city.

“We can usefully refer to the creative and digital talents of our capital in many contexts.”

Overall, according to the report, visitors were very satisfied with their experience in Wellington, particularly enjoying the chance to see the film’s stars on the red carpet and the general atmosphere throughout the city during the week. The Hobbit-inspired artisan market and The Lord of the Rings public screenings were also well received by attendees.

Report attached.
Click here to read: The_Hobbit_world_premiere_WCC_Coms.pdf

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Parliament Today:

Werewolf: The Defence Pretence

Last year, the world began spending more money on weapons again, for the first time since 2011... New Zealand belongs to a region – Asia and Oceania – where military spending rose sharply in 2015, by 5.4 per cent. More>>

ALSO:

Gordon Campbell: On Not Crying Foul, Argentina

So a couple of guys found to be criminally liable of environmental pollution in Argentina lodge an application with the Overseas Investment Office… in order to buy some prime New Zealand rural land. Seems that their factory back home had carelessly and/or intentionally discharged toxic waste into the Lujan river. Bummer... More>>

ALSO:

Urban & Rural: $303m To Merge And Modernise New Zealand’s Fire Services

Internal Affairs Minister Peter Dunne today announced funding of $303 million over five years to combine urban and rural fire services into one organisation from mid-2017. More>>

ALSO:

High Trust Regime: What Did The PM Tell His Lawyer About Foreign Trusts?

The Government stopped the IRD from reviewing New Zealand foreign trusts shortly after the Prime Minister’s lawyer wrote to the Revenue Minister claiming John Key had promised him the regime would not be changed. More>>

ALSO:

Road Crime: Wicked Campers Vans Classified As Objectionable

The definition of publication includes any "thing that has printed or impressed upon it, or otherwise shown upon it, 1 or more (or a combination of 1 or more) images, representations, signs, statements, or words", The Classification Office has previously classified such 'things' as billboards, t-shirts, and even a drink can. This is the first time the Classification Office has classified a vehicle. More>>

ALSO:

'When New' Repairs: Landmark EQC Settlement

The Earthquake Commission has cut a deal with 98 Canterbury homeowners that affirms the government entity's responsibility to repair earthquake-damaged property to a 'when new' state, as well as covering repairs for undamaged parts of a property and clarifying its position on cash settlement calculations. More>>

ALSO:

Gordon Campbell: On Kiwirail’s Latest Stint In The Dogbox

The denigration of Kiwirail continues. The latest review (based on a 2014 assessment) of the options facing the company have enabled Kiwirail to be hung out to dry once again as a liability and burden on the taxpayer. More>>

ALSO:

Royal Society Report: Good Opportunities To Act Now On Climate Change

There are many actions New Zealand can and should take now to reduce the threat of climate change and transition to a low-carbon economy, a report released today by the Royal Society of New Zealand finds... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news