Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


$11.7 Million Hobbit Boost To Local Economy

NEWS RELEASE
20 February 2013

$11.7 Million Hobbit Boost To Local Economy

An economic impact report estimates the World Premiere of The Hobbit – An Unexpected Journey contributed $11,794,995 million to Wellington’s economy during premiere week late last year.

Wellington City Council estimated that 60,000 people attended the red-carpet event and Hobbit–inspired Artisan Market throughout the week. Commissioned by the Council, the Angus & Associates report identified that 34 percent of attendees visiting Wellington at the time were either from overseas or another New Zealand region.

Wellington’s Mayor Celia Wade-Brown says the report findings show that big movie premieres in Wellington “are not just time for a party – they transform into much-welcomed cash. The Hobbit premiere ranks up alongside the Sevens, WOW and the International Arts Festival in terms of its ability to pump money into the economy.”

The Council’s Economic Portfolio Leader, Jo Coughlan, says The Hobbit world premiere provided a direct contribution of $9.7 million to Wellington. Other visitors already in Wellington and not specifically here for the premiere spent an additional $2 million at the premiere.

Cr Coughlan says the report takes a conservative approach. “This expenditure does not include any flow-on effects of income earned by those working on events and activities associated with the world premiere, money spent by residents or by businesses that benefited from Wellington holding the premiere. Then there’s the international media coverage the city received – the value of which is more difficult to quantify but which will hopefully have a longer term impact in terms of publicity.”

Council’s Event Portfolio Leader, Councillor John Morrison, says last November the world saw Wellington turn on an event to remember.

“The sun shone down onto thousands of fans lining Courtenay Place – many of them dressed up as their favourite Middle-earth characters. Over 100 international media covered the premiere and red carpet coverage streamed out to over a million viewers worldwide. You can’t put a price on the positive international coverage we got that day.”

The City Council spent $1.1 million on The Hobbit world premiere. This investment was split between the Hobbit market, public screenings, the red carpet event, installations across the city and an upgrade to related facilities in partnership with the film industry.

Mayor Wade-Brown added that all of the Tolkien premieres in Wellington have contributed significantly to the local economy. The previous biggest – the Lord of the Rings: Return of the King premiere in 2003 – generated an estimated $9.5 million of new spend.

“The impact is much bigger than the immediate spend,” says the Mayor. “Worldwide viewers saw Wellington as a beautiful, vibrant city.

“We can usefully refer to the creative and digital talents of our capital in many contexts.”

Overall, according to the report, visitors were very satisfied with their experience in Wellington, particularly enjoying the chance to see the film’s stars on the red carpet and the general atmosphere throughout the city during the week. The Hobbit-inspired artisan market and The Lord of the Rings public screenings were also well received by attendees.

Report attached.
Click here to read: The_Hobbit_world_premiere_WCC_Coms.pdf

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The Kim Regime

During the Cuban Missile Crisis, the US had a very clear objective and eventually offered a quid pro quo of the removal of some of its own missiles from Turkey. This time, there’s no clarity about what the US is seeking, or offering.

It hasn’t helped that the US and the global media consistently agree on calling North Korea and its leadership “crazy” and “irrational” and urging it to “come to its senses”. When you treat your opponent as being beyond reason, it gets hard to comprehend what their strategy is, let alone work out the terms of a viable compromise. More>>

 

Recovery: Economic Impact Of Kaikōura Quake Revealed

The report details the impact on small businesses and tourism caused by disruptions to transport infrastructure and the economic impacts... The impact on New Zealand’s Gross Domestic Product (GDP) over the first 18 months following the earthquake has been estimated at $450-$500 million. More>>

ALSO:

Human Rights Commission: Urgent Need For Action On Seclusion And Restraint

Chief Human Rights Commissioner David Rutherford says that while the report makes for sobering reading, the focus should now be on how the recommendations can be used to reduce the occurrence of seclusion and restraint in New Zealand and, in circumstances where it is necessary, to improve practices. More>>

ALSO:

CORRECTIONS (March 2017):

SCHOOL SECLUSION ROOMS (2016):

$11bn Capital Spend, New Debt Target: Steven Joyce On Budget Priorities

First, delivering better public services for a growing country – providing all New Zealanders with the opportunity to lead successful independent lives... And finally, we remain committed to reducing the tax burden and in particular the impact of marginal tax rates on lower and middle income earners, when we have the room to do so. More>>

ALSO:

JustSpeak Report: Bail Changes To Blame For New Billion Dollar Prison

In 2013 criminal justice spending was falling and the Government was mulling over what to spend the money on. 3 years later there are 10,000 people in prison and a new billion dollar prison is announced. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news