Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Small Events Pay Big Dividends for Capital’s Economy


22 February 2013

Small Events Pay Big Dividends for Capital’s Economy

Small scale, longer season shows are attracting visitors to the capital and contributing ‘big time’ to the local economy, a study by Positively Wellington Venues (PWV) has found.

A review of some of 2012’s performances reveal that smaller shows, such as the Mousetrap, Ben Harper and Mumford and Sons, are bringing in thousands of out of towners, who are spending millions of dollars in the capital.

PWV CEO Glenys Coughlan says it’s well known that big events such as WOW and the Sevens bring big benefits to Wellington, but it’s now clear that the smaller scale, more-than-one-night shows are contributing significantly too.

“A number of last year’s performances, such as our New Zealand exclusive season of the Mousetrap, are punching significantly above their weight when it comes to benefits to the region, and a broad cross section of Wellington businesses are profiting,” she says.

Visitors to Wellington for November’s 12-show Mousetrap season spent over $1.2m in the capitals hotels, restaurants, shops and tourism attractions.

Forty per cent of the Mousetrap’s audience were from out of town, with 46% of them arriving in Wellington by plane and 45% by car. The majority (67%) stayed in commercial accommodation while here with dining out (28%) and shopping (26%) the most popular activities outside of the show.

Ms Coughlan says this type of information is useful when putting together a strong year round calendar of events that will entice Wellingtonians and attract out of towners.

“We took a commercial risk bringing the Mousetrap to Wellington by joint venturing with the promoters, as part of a strategy to illustrate we can successfully host exclusives here in Wellington. Not only was the show a success in terms of audience numbers but we now have an understanding of just how important the season was for local businesses too.”

Other shows that attracted a strong out of town presence included Ben Harper, with 43% of the audience visitors to Wellington and an estimated visitor spend of more than $415,000. Out of towners attending the Black Keys (42%) spent over $600,000 while in the capital and visitors at Mumford and Sons (just over 32% of the crowd) spent over $320,000.

Ms Coughlan says 2013 is set to be another stunning year for events in the capital.

“We’re working hard to put together a very strong year round calendar that will see all of Wellington share in the benefits.”

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell: On The Budget

It may seem like Oliver to be so bold as to ask the Finance Minister for more gruel – but what the Dickens, Steven Joyce… is this Budget really as good as it gets?

Supposedly, the public was going to receive significant rewards – an election year lolly scramble no less – for the eight years of belt tightening that they’ve endured, and for the rundown of essential public services.

Well, what Budget 2017 delivered instead in Education and in Health were allocations barely sufficient to maintain the current levels of service delivery More>>

Scoop Full Coverage: of Budget Announcements & Reaction
Latest: Scoop Search

 
 

Carer Settlement: Threat Of Staff Exodus In Mental Health

As a result of the recent pay rise awarded to their aged care and disability sector colleagues, many staff in non-government mental health and addiction organisations are considering leaving to join these workforces. More>>

ALSO:

Climate Policy: New Zealand Set To Blow Its Carbon Budget By 27%

The Government’s Greenhouse Gas Inventory shows New Zealand is set to release 647.5 million tonnes of carbon emissions between 2013 and 2020 – 137 million tonnes more than we are allowed under the Kyoto Protocol. More>>

ALSO:

Earlier:

Christchurch Considers Cathedral, Stadium: Cathedral Working Group Report Released

“About half of Christchurch wants to see the cathedral reinstated, the other half wants something new and more modern, but really, everyone just needs a decision." More>>

ALSO:

Auditor-General Stands Down For Investigation: Gordon Campbell On (Not) Taking Responsibility

So Martin Matthews, our current Auditor-General wishes he could have detected “earlier” the fraud that occurred on his watch at the Ministry of Transport. Hmmm. But he could have detected it earlier, surely? That’s the point. More>>

ALSO:

NGOs Pleased: Govt To Halt Collection Of Client Data

Brenda Pilott, the chair of ComVoices and national manager of Social Service Providers Aotearoa, congratulates the government on its decision to call a halt to the collection of individual client data until the concerns of not-for-profit service providers have been worked through. More>>

ALSO:

Gosh: Blasphemy Law Repeal Struck Down

Chris Hipkins, the MP who tabled a Supplementary Order Paper to add our Blasphemy Law to the Statutes Repeal Bill, said this was a "sad day for freedom of speech, tolerance, and leadership". More>>

ALSO:

 
 
 
 

Opening The Election Supporters

 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election