Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Small Events Pay Big Dividends for Capital’s Economy


22 February 2013

Small Events Pay Big Dividends for Capital’s Economy

Small scale, longer season shows are attracting visitors to the capital and contributing ‘big time’ to the local economy, a study by Positively Wellington Venues (PWV) has found.

A review of some of 2012’s performances reveal that smaller shows, such as the Mousetrap, Ben Harper and Mumford and Sons, are bringing in thousands of out of towners, who are spending millions of dollars in the capital.

PWV CEO Glenys Coughlan says it’s well known that big events such as WOW and the Sevens bring big benefits to Wellington, but it’s now clear that the smaller scale, more-than-one-night shows are contributing significantly too.

“A number of last year’s performances, such as our New Zealand exclusive season of the Mousetrap, are punching significantly above their weight when it comes to benefits to the region, and a broad cross section of Wellington businesses are profiting,” she says.

Visitors to Wellington for November’s 12-show Mousetrap season spent over $1.2m in the capitals hotels, restaurants, shops and tourism attractions.

Forty per cent of the Mousetrap’s audience were from out of town, with 46% of them arriving in Wellington by plane and 45% by car. The majority (67%) stayed in commercial accommodation while here with dining out (28%) and shopping (26%) the most popular activities outside of the show.

Ms Coughlan says this type of information is useful when putting together a strong year round calendar of events that will entice Wellingtonians and attract out of towners.

“We took a commercial risk bringing the Mousetrap to Wellington by joint venturing with the promoters, as part of a strategy to illustrate we can successfully host exclusives here in Wellington. Not only was the show a success in terms of audience numbers but we now have an understanding of just how important the season was for local businesses too.”

Other shows that attracted a strong out of town presence included Ben Harper, with 43% of the audience visitors to Wellington and an estimated visitor spend of more than $415,000. Out of towners attending the Black Keys (42%) spent over $600,000 while in the capital and visitors at Mumford and Sons (just over 32% of the crowd) spent over $320,000.

Ms Coughlan says 2013 is set to be another stunning year for events in the capital.

“We’re working hard to put together a very strong year round calendar that will see all of Wellington share in the benefits.”

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

Spy Update: Appointment Of GCSB Acting Director

GCSB Chief Legal Advisor Lisa Fong will become the Acting Director of the Government Communications Security Bureau (GCSB) from 15 February 2016, Minister Responsible for the GCSB Christopher Finlayson announced today. More>>

Protests Close Roads: TPP Signed In Auckland

“TPP was signed by Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, the United States and Viet Nam.” More>>

ALSO:

Emails Behind 'Diplomatic Immunity' Case: Whitehead Report Released

“As previously indicated the conclusions reached by Mr Whitehead’s investigation are not unexpected but they are very disappointing,” Mr Mccully says. “At the heart of the matter is a single email, along with procedural shortcomings, which gave Malaysian officials the impression it would be acceptable for Mr Rizalman to return to Malaysia." More>>

ALSO:

Gordon Campbell: On The Treaty/TPP Overlap, And Iowa

The fears about the ISDS provisions in the Trans Pacific Partnership deal are well-founded. The reality is that there is a sharp uptick in the occurrence of ISDS litigation in developed countries, and even the right wing likes of The Economist have been souring on the process for some time. More>>

ALSO:

Christchurch Red Zone Offers: Fresh High Court Proceedings

Grant Cameron, Solicitor for the Quake Outcasts said “the action seeks judicial review of the Crown’s recent decision to make a fresh offer to purchase properties from uninsured property owners in red zones. More>>

ALSO:

PM's Post-Cabinet Press Conference: Waitangi And TPP

Prime Minister John Key on Tuesday said his office has received an invitation for him to visit the Lower Marae on Waitangi Day, but was waiting for a meeting of the Te Tii Marae Trustees. More>>

ALSO:

Flagged: 'Wrong Colour' Bridge Flag To Change

NZ First: Only 13 days after National trumpeted its legally questionable flag on Auckland Harbour Bridge, it is now coming down because it is the wrong colour... “Mr Key’s latest flag fiasco is another waste of taxpayers' money. Given it is coming down, down is exactly the location where it should remain. More>>

ALSO:

School's In: Children Head Back To School

“Across the whole of this year we expect 61,820 five year olds will begin their primary schooling for the first time,” says the Ministry of Education head of sector enablement and support Katrina Casey. More>>

ALSO:

Dog & Lemon: FBI Disagrees With NZ Government Over Police Chases

Multiple studies, quoted by the FBI, show that once suspects realise they're no longer being chased; they tend to slow down to normal driving speeds and therefore become far less of a risk. The FBI report also categorically rejected the argument that abandoning police chases meant ‘giving in’ to offenders. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news