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Vitafresh Red & Black Berry Boosts Christchurch Appeal

News Release

25 February 2013

Vitafresh Red & Black Berry Boosts Christchurch Appeal

Whilst Kiwis nationwide enjoyed the taste of Vitafresh’s new Red & Black Berry flavour last year, they also raised nearly $17,000.00 for the Christchurch Earthquake Appeal.

Ten cents from each packet sold of last year’s new flavour went directly towards the Youth and Education portfolio of the Appeal.

The aim of this funding category is to assist young people to continue to have access to educational and skills development opportunities despite the disruption of the earthquakes. The category is focussed on children up to the age of 18 years.

A cheque for $16,805.40 was recently presented to Dr Rod Carr, Vice Chancellor of the University of Canterbury and a trustee of the Christchurch Earthquake Appeal Trust, by Hansells’ South Island regional sales manager, Dean Ross.

Hansells Food Group has revamped its popular Vitafresh product range so that it now has more Vitamin C and less sugar than orange juice. It also contains no artificial sweeteners, colours or flavours making it an economical and healthy choice for families. See www.vitafresh.co.nz

-ends-

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