Media release: Sunday 10 March 2013

Successful designer sale marks the beginning of iD Dunedin Fashion Week

Hundreds of fashion lovers queued at the Dunedin Public Art Gallery today for high profile fashion labels at rock-bottom prices, designer cocktails and free pampering, as the Di Lusso iD Designer Sale kicked off the beginning of the 2013 iD Dunedin Fashion Week.

Now in its 14th year, the global fashion event combines a week of fashion shows, events, tours, public talks, and exhibitions, culminating in the must-see iD International Emerging Designer Awards on Thursday night and the iD Dunedin Fashion Shows on Friday and Saturday nights.

iDFW 2013 features an international line up, including iD guests UK-based celebrity milliner, Stephen Jones, New Zealand luxury women’s designer Yvonne Bennetti, and a catalogue of New Zealand fashion icons, including NOM*d, Tanya Carlson, Mild-Red, Charmaine Reveley, Tamsin Cooper, DADA Vintage, Company of Strangers, MisteR, and more.

Today’s Di Lusso iD Designer Sale (sponsored by Dunedin’s Di Lusso Bar) included the all-new Di Lusso Pamper Lounge where attendees were pampered for free by the Redken hair and Revlon makeup teams from Aart on St Andrew and Ali Mcd Makeup School after picking up bargains from the designer labels on offer, including NOM*d, Charmaine Reveley, Jane Sutherland, Suture, Phizacklea, Emily Kerse and Claire Bloom, alongside exclusive fashion stores Plume, DADA Boutique, Waughs and Arthur Barnett. New to the sale this year was jewellery designer Debra Fallowfield, online store www.zipmeup.co.nz and fashion label Gemma.

“What a fabulous start to iD,” says iD Dunedin Fashion Week Committee Chair Susie Staley.
“The week just keeps getting better, with an incredible offering of associated events, including fashionable breakfasts, hat and hair art workshops, film and theatre, exhibitions and runway shows.”

Tomorrow evening, an official invite-only launch event will be held at the Otago Daily Times.

The iD Dunedin Fashion Week Hub at Dunedin’s Golden Centre Mall will host a range of activities from guest and designer appearances, including Stephen Jones on Thursday at 3pm, spot prizes, and the impressive catwalk show on Wednesday night, ‘Black Tie from the Darnell Collection’, with iD 2011 guest Charlotte Smith, alongside modern designer fashions from premier retailers STORM, Hype and I Love Paris, and New Zealand’s leading menswear bespoke tailor and designer RJB Design.

Hotel St Clair, the major accommodation sponsor of iD Dunedin Fashion Week, will host the Designer Breakfast Series from Tuesday March 12 to March 15 – four days of breakfasts, with presentations from unique Dunedin fashion identities, including iD label, UNDONE.

Exhibitions include ‘Home Sewn’, a touring exhibition from the New Zealand Fashion Museum, held at the Dunedin Public Art Gallery, fine art exhibition ‘Fashion-Show’ at the Inge Doesburg Gallery and Studio on Castle St, a New Zealand Light Leathers fashion colours world premiere and the New Zealand Hat and Hair Art ‘Retrospective’ exhibition, celebrating a decade of ingenious originality in hat and hair art, held at Dunedin’s Temple Gallery.

This year’s iD Dunedin Fashion Shows on the 120m catwalk at Dunedin Railway Station feature an incredible retrospective collection by international guest, UK milliner Stephen Jones. To celebrate his 33 years of business, models will be wearing 33 Stephen Jones’ hats and will be dressed in much-loved Dunedin labels NOM*d or Carlson.
Stephen Jones’ presence at this year’s iD Fashion Shows continues the high standards set by previous iD international guest designers, Zandra Rhodes, Akira Isogawa, and Lutz Huelle. He will also join the prestigious iD International Emerging Designer judging panel, which this year includes Australian fashion authorities Associate Professor Karen Webster and Glynis Traill-Nash, alongside Dunedin’s own Tanya Carlson and Margi Robertson (NOM*d).
iD also welcomes New Zealand designer Yvonne Bennetti, who has dressed Kiwi stars such as Rachel Hunter and Lorraine Downes, joining iD’s tradition of showcasing high profile New Zealand fashion designers, which in the past has included Zambesi, Liz Mitchell, Francis Hooper of WORLD, Adrian Hailwood and Cybèle.
New to iD this year are popular television presenter from FOUR Live, Shannon Ryan, who will host the iD International Emerging Designer Awards show on Thursday 14 March and from 3 News Charlotte Shipman and Tova O’Brien, who will host the iD Dunedin Fashion Shows on Friday 15 and Saturday 16 March.

For a full calendar of not-to-be-missed fashion events – including public lectures with our international guests, opportunities to meet emerging designer finalists, the library’s popular Geek-Chic catwalk show and vintage fashion tours, as well as exhibitions by local artists and jewellers – visit www.idfashion.co.nz.

Tickets are still available for iD’s key runway shows from TicketDirect venues (including the Regent Theatre, Dunedin), by phoning 0800 4 TICKET or online at www.ticketdirect.co.nz up until 5pm Monday 11 March. A booking fee applies.

From Tuesday 12 March until Saturday 16 March the last remaining tickets will be available from Dunedin’s Golden Centre Mall at an exclusive Golden Centre price from 11 – 6pm each day (cash only).

The iD International Emerging Designer Awards will take place on Thursday 14 March 2013, starting at 7pm. Tickets from $50 and include a complimentary drink, show gift bag and programme. The event will be held at the Lion Foundation Arena, Edgar Stadium, Dunedin, in front of an audience of more than 1200. Doors will open at 6.00pm.

The 2013 iD Dunedin Fashion Show will take place on Friday 15 March and Saturday 16 March, starting at 8pm, in front of an audience of 1500 each evening. Tickets from $65 and include a complimentary drink, show gift bag and programme. Doors will open at 6.30pm.

ENDS

W: idfashion.co.nz
F: facebook.com/iddunedinfashion
T: @iDinsider

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