Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 

Bethells Beach proves a smart move for Samsung


Bethells Beach proves a smart move for Samsung


Auckland’s Bethells Beach is again making waves around the world with the release of Samsung’s latest TV advert.

Police cars and army SWAT teams, Roman soldiers, Mad Max, an American football team, Marie Antoinette and a Minotaur all swarmed Bethells Beach to illustrate Samsung’s latest smart television technology.

The advert’s creation was an international affair, with the Korean electronics giant employing Somesuch & Co, a London-based advertising agency and production company with Kiwi links, who in turn employed renowned French Greek director Romain Gavras (who has directed music videos for Kanye West and Jay-Z, and M.I.A.).

Film Auckland worked with local producer William Grieve of Big Pictures to bring the advert to life, handling the logistics of a large-scale, challenging shoot with tight deadlines.

“This advert could only be done at Bethells,” says William Grieve. “The beach was the perfect location for shooting the advert involving more than 400 cast and crew. The local community is supportive of filming – it just understands how film production works.

“We contracted locals to fill some of the roles that the shoot created, from catering through to traffic control.”

“Auckland is unique – there are so many diverse film locations all within short distances of the CBD. This makes our city an incredibly attractive proposition for offshore directors and agencies.”

Michael Brook, Manager Film Auckland says it was great to help bring such a diverse production to Auckland.

“It was great to be able to help bring an international line production to Auckland, and the region’s new film protocol will help bring more by building on our reputation as a film-friendly location,” says Mr Brook.

View the advert here.

Ends

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Turei To Be Interviewed By MSD: Gordon Campbell On The Real Truth Deficit In Welfare

It has been astonishing to see the amount of time and energy being spent on what Greens co-leader Metiria Turei did or didn’t do properly as a beneficiary back in the early 1990s – as compared to how little time and energy is being put into the point of her personal example.

Turei was citing her case in order to query whether much has changed – especially when it comes down to whether the current benefit levels and targeting rules at WINZ are helping or hindering today’s beneficiaries to escape from poverty. More>>

 

Gordon Campbell: On The Bojo Visit

British Foreign Minister Boris Johnson is in town, just over a year since his political career peaked… and then wobbled off into a grey zone of indecision… Currently, Johnson is touring the former colonies, talking up the historical ties. More>>

ALSO:

Tertiary Ed: Government Responds To Productivity Commission

The work programme will focus on four key areas. • Creating a more student-centred system • Meeting the needs of industry through relevant, responsive, and supportive teaching • Improving performance across the system • Enabling and encouraging innovative new models and providers More>>

ALSO:

PM's Science Advisor: Youth Suicide In NZ Discussion Paper

The paper discusses the multiple factors involved in youth suicide and possible and evidence-based approaches to prevention. It points out the very different context in which young people now live their lives and the challenges of the transition from childhood to adulthood. More>>

ALSO:

Drug Deaths: Accurate Information Is Vital

Drug Foundation: The spike in hospital admissions and reported deaths in Auckland as a result of people taking unknown substances is not being helped by an information vacuum. More>>

ALSO:

Backing Dunne & Seymour: National Signals Election Intentions

“We are encouraging National supporters to give their electorate vote to ACT candidate, David Seymour, in Epsom, and United Future candidate, Peter Dunne, in Ohariu – and their party vote to National." More>>

ALSO:

Climate Policy: Govt's New Proposals For ETS

“Last year, as a result of stage one of the review, we announced the phase out of the one-for-two measure in the ETS. I am now announcing further changes as a result of stage two of the review.” More>>

ALSO:

PM's Press Conference: Boris, Infrastructure, Immigration, Drugs

Prime Minister Bill English opened this week's post-cabinet press conference by revisiting that day's announcement of 'Crown Infrastructure Partners'... More>>

 
 
 
 
 

LATEST HEADLINES

  • PARLIAMENT
  • POLITICS
  • REGIONAL
 
 

Featured InfoPages

Opening the Election