Head to Queenstown for the ultimate adventure holiday
Media release from Destination
1 October 2013
Head to Queenstown this summer for the ultimate adventure holiday
Kiwis are being encouraged to swap the ‘ordinary’ for ‘extraordinary’ this summer by heading to Queenstown for their ultimate adventure holiday.
Destination Queenstown’s latest marketing campaign showcases the region’s world-renowned adventures, stunning scenery and fantastic outdoor lifestyle and aims to inspire Kiwis to experience a holiday where there are no limits to their adventure.
The campaign will run across paid placements, online channels, editorials and video during October. It will then be followed by a joint venture campaign with Tourism New Zealand promoting Queenstown summer adventure holidays to East Coast Australians.
Destination Queenstown CEO Graham Budd believes the pristine backdrop of lakes and mountains combined with a world-class cosmopolitan resort town has made Queenstown one of the most internationally admired adventure playgrounds.
“Queenstown is the perfect escape from everyday life – it’s right on your doorstep but feels like it’s a million miles away,” he says.
“You can wake up here and feel like anything is possible. There’s a unique energy about the place that inspires people of all ages and abilities to challenge themselves and try things they’ve never done before. We have a full spectrum of adventure from adrenaline-pumping action like skydiving, bungy jumping, rafting and jet boating to more laidback options like hiking or biking the trails, internationally renowned golf courses, scenic cruises and flights, and wineries to sample.
“As bucket lists go, there’s really no limit to how many boxes you can tick!”
Mr Budd says that spring and summer are great times of the year to visit - as the days heat up and lengthen it makes people’s holidays feel even longer.
“During the day the lakes and rivers become a real focus for people relaxing, picnicking and enjoying water sports while in the evenings there’s a vibrant al fresco dining and social scene. People will often line the lakefront late in the evening to see the sun setting over the lake and mountains.”
Queenstown’s events calendar is also action packed – key spring and summer events include the International Jazz and Blues Festival at Labour Weekend, the spectacular annual New Year’s Eve street party and fireworks, Summerdaze, winery concerts, and the New Zealand Golf Open.
Frequent direct flights from all major centres and a huge range of accommodation to suit all ages and budgets provide plenty of options for a great value summer holiday. Find out more by visiting www.queenstownnz.co.nz/information/spring-summer-adventure/.