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Business urged to submit on plans for business-friendly city

Media release
11 December 2013

Business urged to submit on plans for ‘Shaping a business-friendly city’

A new guide on what the Proposed Auckland Unitary Plan does to support longer-term economic growth has been released to help businesses understand and submit on the rules that will affect them the most.

The guide, titled ‘Shaping a business-friendly city’, identifies strong centres, new business land and better transport links as essential for Auckland's growth.

Deputy Mayor Penny Hulse says it is important businesses have their say on the proposed plan.

“This document summarises the key aspects relevant to businesses. That includes enabling business clustering, and the innovation that comes with it, safeguarding existing business land and securing new land for business growth. It also looks at how more compact and high-quality centres across Auckland will help to create public transport and infrastructure investment more viable, make businesses more accessible to staff and customers and help create a city where skilled young people choose to live and work ahead of competitor cities overseas,” she says.

Economic growth is a major part of Auckland’s vision to become the world’s most liveable city. The Unitary Plan, as the rulebook that will shape how Auckland grows, has an important role to play in enabling that growth.

The plan proposes more consistent planning rules across Auckland, providing businesses and developers with greater certainty as well as smarter digital tools that are faster to use.

The report also highlights the range of ways that creating a more compact, vibrant, efficient and attractive Auckland can enable economic growth, such as:

- Productivity and innovation driven by clustering and agglomeration
- A place where talented young people choose to stay, live and work
- Hubs that make public transport and other infrastructure investment more viable
- Coordinated infrastructure investment to support areas of growth
- Safeguarding environment and heritage as part of Auckland’s point of difference in the world
- Safeguarding existing business land and opening up new areas
- Businesses closer or more accessible to their customers and employees
- Transport links that help supply chain efficiency
- Centres and business areas that attract new and continued investment

Submissions on the Proposed Auckland Unitary Plan are open until 28 February 2014. The council is urging businesses to have their say on the parts of the plan they support as well as those they want to change.

The report is available on the council website here http://www.aucklandcouncil.govt.nz/EN/planspoliciesprojects/plansstrategies/unitaryplan/Documents/shapingabusinessfriendlycity.pdf


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