MEDIA RELEASE

16 December 2013

Kiwis Asked to Help Stop Factory Farming

Caring Kiwis are asked to join a star-studded array of New Zealanders including actor Robyn Malcolm, presenter Kevin Milne, hip hop artist Ladi6 and popular TV personalities Jono and Ben this week, in speaking out against factory farming and raising much needed funds for animals during SAFE’s annual appeal.

The stars feature in a recently launched television advertising campaign against the cruelty of factory farming. The advertisement aims to create awareness and help put a stop to the cruelty.  Kiwis all over the country can also play a part in addressing what SAFE says is this country’s number one animal welfare issue by donating during the street appeal.

Jared Turner from The Almighty Johnsons, who features in the advertisement, says that as the leading organisation speaking out for all factory-farmed animals, SAFE’s work is essential.

“Chickens, pigs, and others in intensive farming systems suffer every day of their lives – over 100 million of them per year. But we can make a difference. Please get behind SAFE and help us stop the cruelty of factory farming. Look out for me collecting in Auckland!” says Jared.

SAFE Executive Director Hans Kriek says, “Our work is entirely funded by donations provided by the public and we receive no government funding.” 

“We need more public awareness of the issues animals are facing. So we are asking everyone to give generously and help us raise vital funds to stop cruelty to animals in New Zealand.”

SAFE will hold its national annual street appeal this Friday and Saturday (20/21 December). Over 1500 caring Kiwis in 47 cities and towns will don brightly coloured animal costumes to collect donations from the public. Money raised will be used to fund campaign initiatives and humane education projects in 2014.

To donate now please text GIFT to 4419 to make an immediate $3 donation, or look out for collectors in your area! It is not too late to register as a collector, either; sign up at safe.org.nz.
The street appeal starts at 8am this Friday.

ENDS

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