Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


Two clear winners in election spend-up races

Two clear winners in election spend-up races

14 January 2014

The numbers are in for election expenses in the races for the Rotorua local body elections in 2013 and there are two clear winners.

The clear winner in the mayoral spend-up stakes is Steve Chadwick. The new mayor spent a total of more than $31,000 in expenses paid and received a donation of $2,000 from Joe La Grouw.

The ousted mayor Kevin Winters by comparison spent $24,805.35 and recorded no donations over the $1,500 mark for reporting.

But the real winner is again that well-placed outsider, Tania Tapsell, in the large field of candidates for the Rotorua District Council.

Although she did spend a measly $287.50 on advertising with The Radio Network, the rest of her money was mostly spent on hardware, including $3,031.68 on billboards and car signage and $1537.55 on business cards and pamphlets.

The stand-out spend in Tapsell’s list was the $266 spent on Facebook advertising, with her online presence being a key factor to her coming in eight out of a crowded field of candidates.

While some of her opponents did spend up in the local newspapers, the Rotorua Daily Post and the Rotorua Review, Tapsell’s decision to spend mostly on billboards and flyers and to focus on the online conversation paid off.

Comparative figures were not immediately available between 2013 and the previous election in 2010. This is partly due to the fact that different conditions applied in 2013 due to the “Banks” fiasco in earlier Auckland elections.

However, the spend in both the Daily Post and the Review seemed quite light, with the numbers indicating the DP advertising packages as relatively low levels. For example, long-time councillor Trevor Maxwell’s only expenditure was $1,682.45 in the DP.

Glenys Searancke also only spent $1442.00 with APN NZ Media, owner of the DP. But, given her status in the theatrical world, she also spent $1133.81 with the Radio Network where she was able to give voice to her role at the council.

The highest polling council candidate, Merepeka Raukawa-Tait, spent $2,200 with the DP out of a total spend of just $2,560.00.

The lessons coming out of the numbers will probably keep only those few who really care wide awake at nights.

ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

Gordon Campbell:
On The National Leadership “Contest”

Key’s endorsement of English has turned this “contest” into a race for second place.

This succession was well planned. Lets not forget that English was told by Key in September of his intention to resign, and English was the only member of Cabinet entrusted with that information before it was sprung on everyone else on Monday morning. More>>

Latest: Judith Collins and Jonathan Coleman have withdrawn from the leadership race, leaving Bill English the only candidate to replace John Key as Prime Minister.

 

Education, Marketing, Taxes: Health Groups Call For Actions For Sugary Drinks

The New Zealand Dental Association is launching a new consensus statement on Sugary Drinks endorsed by key health organisations. The actions seek to reduce harm caused by sugary drinks consumption. More>>

ALSO:

More Departures? David Shearer Proposed For UN Peacekeeping Role

Mt Albert MP David Shearer is being proposed for a demanding and exciting role heading the United Nations peacekeeping force in South Sudan, says Labour Leader Andrew Little. More>>

ALSO:

Security Agencies' Reports: GCSB Wants To Give ISPs More Power To Block Threats

The Government Communications Security Bureau wants to give internet service providers more information and power to block cyber threats which are increasing, its director told the intelligence and security select committee yesterday.. More>>

ALSO:

Education: Charter Schools Misleading Pass Rates

Labour: NCEA results for charter schools have been massively overstated... In one case a school reported a 93.3 per cent pass rate when the facts show only 6.7 per cent of leavers achieved NCEA level two. More>>

ALSO:

Rebstock Report Resolution: SSC Apologises To Derek Leask And Nigel Fyfe

Following a complaint by Mr Leask, the Ombudsman found that the State Services Commission acted unreasonably in relation to Mr Leask and identified numerous deficiencies in the investigation process and in the publication of the final report and in the criticisms it contained of Mr Leask... More>>

ALSO:

International Rankings: Student Results 'Show More Resourcing Needed'

NZEI: New Zealand had only held relatively steady in international rankings in some areas because the average achievement for several other OECD countries had lowered the OECD average -- not because our student achievement has improved. More>>

ALSO:

Earlier:

Salvation Army Report: Beyond The Prison Gate Report

A new Salvation Army report says changes must be made to how prisoners re-enter society for New Zealanders to feel safe and secure in their homes and communities. More>>

ALSO:

Surprise Exit: Gordon Campbell On The Key Resignation

The resignation of John Key is one thing. The way that Key and his deputy Bill English have screwed the scrum on the leadership succession vote (due on December 12) is something else again. It remains to be seen whether the party caucus – ie, the ambitious likes of Steven Joyce, Judith Collins, Paula Bennett, and Amy Adams – will simply roll over... More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news