Local Govt | National News Video | Parliament Headlines | Politics Headlines | Search

 


64 % of NZers Believe They Will Achieve Financial Goals

Nielsen Survey: 64 Percent of New Zealanders Believe They Will Achieve Financial Goals, But Only 20 Percent of Those Think
Current Planning Efforts Will Be Sufficient

•           Future Investment Plans Are Stronger Than Current Saving Activities

• Retirement and Household Emergencies Top Priorities for Active Saving

Auckland, New Zealand (16 January, 2014) – According to a new study by Nielsen, a leading global provider of information and insights into what consumers watch and buy, nearly two-thirds of respondents (64%) believe they will achieve all their financial goals for the future, but of those, just 20 percent trust their current planning will be enough. 44 percent say they will need to closely monitor and adjust investments from time to time in order to best meet their financial expectations. Over a third of respondents (36%) have no confidence they will meet their financial goals with either current or by modifying their asset allocations.

“More Kiwis planning to save for the future compared to what they are saving now indicates an opportunity to better educate consumers on saving and investment strategies that will help them meet their financial goals” said Rob Clark, managing director, Nielsen NZ. “As growing numbers of New Zealanders wind down their working life there are also concerns about reliance on government support for retirement and health care. Understanding consumer saving strategies provides insight to how they are responding to the challenge of ensuring financial security”.

Clark continues, “In addition, from our Consumer and Media Insights research, we are beginning to see shifts towards longer term thinking with year on year increases for those taking up KiwiSaver (12%) and investing in shares (15%).”

The Nielsen Global Survey of Saving and Investment Strategies polled more than 30,000 Internet respondents1 in 60 countries to evaluate how consumers around the world are preparing for current and future financial expenses. Nielsen evaluated 16 different saving and investment strategies used to fund a range of 14 long- and short-term financial goals2.

Future Investment Plans Are Stronger Than Current Saving Activities

Across all 14 goals reviewed, New Zealand respondents’ intentions to save in the future are stronger than current saving activities for all but one goal— retirement funds (41% active savers are equal with 41% future savers). (see chart)

Retirement and Household Emergencies Top Priorities for Active Saving

Nielsen information shows that for New Zealanders who are actively saving now, retirement funds and unexpected household emergencies are priorities among more respondents (41% and 39% respectively).

Clark adds, “The number of Kiwis saving for retirement is actually ahead of the global average (where 35% are actively saving), however, it’s not yet clear whether these current saving rates will deliver a comfortable retirement.” 


Click for big version.

About the Nielsen Global Survey

The Nielsen Global Survey of Saving and Investment Strategies was conducted between August 14 and September 6, 2013, and polled more than 30,000 consumers in 60 countries throughout Asia-Pacific, Europe, Latin America, the Middle East, Africa and North America. The sample has quotas based on age and sex for each country based on their Internet users, is weighted to be representative of Internet consumers, and has a maximum margin of error of ±0.6%. This Nielsen survey is based on the behaviour of respondents with online access only. Internet penetration rates vary by country. Nielsen uses a minimum reporting standard of 60 percent Internet penetration or 10M online population for survey inclusion. The Nielsen Global Survey, which includes the Global Consumer Confidence Survey, was established in 2005.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA, and Diemen, the Netherlands. For more information, visit www.nielsen.com.

#  #  #

1 While an online survey methodology allows for tremendous scale and global reach, it provides a perspective on the habits of existing Internet users, not total populations. In developing markets where online penetration has not reached majority potential, audiences may be younger and more affluent than the general population of that country. Additionally, survey responses are based on claimed behavior, rather than actual metered data.

2 The 14 goals evaluated included: health issues, unexpected household emergencies, higher education, children’s future, marriage, loss of job/income, first-time main home property purchase, retirement fund, personal luxury purchase, having a baby, financial legacy, starting a business, upgraded property purchase, and second-home/vacation property purchase.


ENDS

© Scoop Media

 
 
 
 
 
Parliament Headlines | Politics Headlines | Regional Headlines

 

PARLIAMENT TODAY:

Salvation Army On Homelessness: Hard Times In West Auckland

The report details an uncomfortable story of people whose only option is to live an unhealthy, dangerous and damaging street life... The social housing needed by these people is not currently available in sufficient quantity. More social housing is required in the West. More>>

ALSO:

Message For PM: NZ Supports Te Reo Māori – You Should Too

As Māori Language Week celebrations and commemoration of 40 years draws to an end, the Māori Language Commission, Te Taura Whiri i te Reo Māori, is once again hugely encouraged by the widespread support for Māori language from throughout the country ... More>>

ALSO:

Arming Police: Frontline Police To Routinely Carry Tasers

"In making the decision, the Police executive has considered almost five years worth of 'use of force' data… It consistently shows that the Taser is one of the least injury-causing tactical options available when compared with other options, with a subject injury rate of just over one per cent for all deployments." More>>

ALSO:

Gordon Campbell: On D-Day For Dairy At The TPP

While New Zealand may feel flattered at being called “the Saudi Arabia of milk” it would be more accurate to regard us as the suicide bombers of free trade. More>>

ALSO:

Leaked Letter: Severe Restrictions on State Owned Enterprises

Even an SOE that exists to fulfil a public function neglected by the market or which is a natural monopoly would nevertheless be forced to act "on the basis of commercial considerations" and would be prohibited from discriminating in favour of local businesses in purchases and sales. Foreign companies would be given standing to sue SOEs in domestic courts for perceived departures from the strictures of the TPP... More>>

ALSO:

"Gutted" Safety Bill: Time To Listen To Workplace Victims’ Families

Labour has listened to the families of whose loved ones have been killed at work and calls on other political parties to back its proposals to make workplaces safer and prevent unnecessary deaths on the job. More>>

ALSO:

Regulators: Govt To ‘Crowd-Source’ Regulatory Advice

A wide-ranging set of reforms is to be implemented to shake up the way New Zealand government agencies develop, write and implement regulations. More>>

ALSO:

Get More From Scoop

 

LATEST HEADLINES

 
 
 
 
 
 
More RSS  RSS News AlertsNews Alerts
 
 
 
Regional
Search Scoop  
 
 
Powered by Vodafone
NZ independent news